article thumbnail

The Challenges in Adoption of Marketing Technology « The Effective.

The Effective Marketer

Based on a recent report on Marketing Technology Adoption for 2011 , the findings of their research shed some light on the challenges we face when it comes to marketing technology. Marketers as Technologists According to Forrester’s research, data driven marketers are divided about technology investments.

article thumbnail

Building B2B Online Communities - Insights from the Online Community Unconference | Business.com's B2B Online Marketing Blog

Online Marketing Institute

B2B online community participants are buyers Survey research from multiple B2B online communities shows that 60+% of members say that something they read or saw in the community influenced them to buy. This is a theme Forrester’s Laura Ramos also mentioned in our B2B social media with her.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Rise of the Content Marketer « The Effective Marketer

The Effective Marketer

The power of marketing automation is the ability to target your marketing database with specific content based on their behavior and stage in the purchasing process. You can follow any responses to this entry through the RSS 2.0 You can leave a response , or trackback from your own site. Like Be the first to like this post.

Planning 100
article thumbnail

Email Design Review Gallery « The Effective Marketer

The Effective Marketer

What I Don’t Like: The ‘download’ button with the Forrester logo on top and right next to the image looks a bit out-of-place, maybe it’s just me? You can follow any responses to this entry through the RSS 2.0 Very light on copy but direct to the point and making good use of bullet points. United States License.

article thumbnail

5 B2B Marketing Tips for Using Press Releases

Adobe Experience Cloud Blog

A 2010 study by Forrester research found that online viewing now equals that of TV viewing. Leverage keywords to make your content visible – Integrating the phrases your brand is trying to be visible for online is critical in reaching your online marketing goals with your press release. The average U.S.

Press 48
article thumbnail

B2B Marketing Mix: Will Online, Social Tactics Lead?

Online Marketing Institute

I hope this blog brings you a fresh perspective on the future of B2B marketing and best practices that you can put to work today to improve Marketings standing and influence inside your firm. This blog draws on the heritage of my Forrester research. This is our second joint endeavor on this topic.

article thumbnail

The Top 3 Priorities for 2010 Marketing Budgets

Online Marketing Institute

unemployment rate still near 10%, and uncertain prospects for a quick recovery , marketers need to keep two things in mind. Social Media – according to a study early this year by Forrester Research, 91% of technology b2b decision makers use social media in some form (blogs, video, customer reviews, social networking sites, Twitter, etc.).