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5 B2B Marketing Best Practices Proven to Drive Results

KoMarketing Associates

Forrester reports that interactive content leads to: Business growth: as a result of higher conversion rates, from improved lead generation processes and accelerated lead nurturing. Did you know that 59% of all links shared on social networks aren’t actually clicked on at all.

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B2B Marketing needs to Curate a Vibrant Community

Buzz Marketing for Technology

This is something I am working on for FY11 and will be more than just a social network for our best customers. Getting a customer is not the end goal it’s the middle In a recent speech by Josh Bernoff of Forrester Research. Stay tuned as I begin to launch this for next year. Tweet This! Share this on Facebook.

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7 Ways To Kick Start B2B Sales Teams

Adobe Experience Cloud Blog

shows when leads are ready for sales, allows sales to interact with potential customers via technology such as social media and makes it easier for sales to pass back leads to marketing for better lead nurturing and scoring.

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Email Marketing Best Practices from MarketingProfs Virtual Event

Adobe Experience Cloud Blog

As part of a ‘mini-series’ of virtual events happening at the beginning of every month, MarketingProfs has collected a number of speakers including Sara Erzin from CheetahMail, Greg Cangialosi of BlueSky Factory and Scott Voigt of Silverpop to discuss topics ranging from email segmentation to social media and lead nurturing.

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B2B Lead Generation Blog: The One Piece Of Advice You Cant Generate Leads Without

markempa

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

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300+ Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

(DataReportal; TikTok) The average click-through rate (CTR) for a social media ad is 1.36%. Statista) Social media ad spending is projected to reach $207.1 social media buyer is projected to spend $779 via social networks, increasing to $937. billion social media user identities, equating to 60.6%

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The B2B Marketer's Blind Spot and Other Marketing Stories of the Week

Hubspot

B2B Marketers Have a Blind Spot: The Buyer's Journey From Forrester. This story comes to us from Jeff Ernst's Forrester blog. He argues that the marketer's role doesn't end at just attracting leads, but that lead nurturing is just as essential to marketers' success as things like public relations and event planning.