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Five Lessons From the Web 2.0 Summit

Paul Gillin

I had a chance to attend the recent Web 2.0 This is one reason we’re seeing a race by B2B marketers in particular to give away tactics and information that were once their source of competitive advantage. Forrester Research now predicts that smart phones will be the dominant Internet access device in the US within three years.

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Gerhard - The Sales 2.0 Host

Smashmouth Marketing

Below are a few questions for Gerhard on the topic: Mike : Given the economy, some people instinctively think "cut budgets", but I think it was Forrester at the last Sales 2.0 Gerhard : It wasn't Forrester who said that, it was IDC. I think social networking is a misnomer, it's Networking 2.0. Sales 2.0,

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Creating Relevant B2B Marketing Content: Walk the Talk

Industrial Marketing Today

And they use different sources to get their information. The chart below from a research study done by Forrester illustrates this point very clearly. Even if you have carefully segmented your target audience by demographics, different people within the same company can and do react differently to your content.

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Social CRM: The Latest Evolution for Managing Customer Relationships

Adobe Experience Cloud Blog

Progress beyond tracking and reporting on prospect information, and instead become integral parts of communities. Attract prospects online who are searching for answers to business challenges by providing relevant content and information. One very vital element of social CRM is social selling, which leverages Web 2.0

CRM 48
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Turning Web Site Visitors into Paying Customers

Online Marketing Institute

It digs up information on Web visitors in real time, helping salespeople follow up on a visit with a cold call and a pitch. Detailed information is vital for spotting potential customers. “How do you leverage otherwise anonymous traffic?&# Together, this offers clues about what the visitor might be interested in buying.

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B2B Marketing Mix: Will Online, Social Tactics Lead?

Online Marketing Institute

This blog draws on the heritage of my Forrester research. You are welcome to participate and critique, praise, extend, or correct the information and opinions found on this blog. It’s time to make those Web sites generate and capture demand since 73% of marketers believe that corporate sites play a bigger role in 2009 marketing plans.

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Dreamforce 2009: Delivering B2B Marketing Excellence in a Socially Connected World

Adobe Experience Cloud Blog

Forrester research analyst, Laura Ramos led a great presentation on how B2B’s can make best use of social media to drive demand. For those moving to online marketing, Laura discussed the importance of Web 2.0 It is most important to put your Web presence at the center of your strategy. Social media usage is nascent.