Martech Advisor

NOVEMBER 25, 2019

We’re unsure of our marketing efficacy and our return on marketing investment (ROMI). So, we commissioned Forrester Consulting to conduct a study on identity resolution on our behalf. Forrester surveyed more than 200 brand marketers on their identity resolution strategies and how they apply to their marketing efforts.

Forrester 65

Forrester ROMI Cost per Acquisition Work Management 65

Valasys

OCTOBER 9, 2019

The new product called Engagio Orchestrate allows revenue teams to design, automate & execute effective omnichannel advertising, sales engagement, marketing automation, direct mail & CRM strategies to help clients achieve their core bottom-line goals such as an optimized Return on Marketing Investment (ROMI).

Enterprise Management 51

Enterprise Management Work Management Marketing Management Account Based Marketing 51

Valasys

AUGUST 12, 2019

Prioritizing quality over quantity ensures that an ABM strategy helps optimize the sales revenue and can deliver actual results instead of trying to fill the top of the funnel with the maximum amount of prospects & hoping that some of them will eventually convert, as they move through it. Figuring Out the Target Audience: .

Account Based Marketing 40

Account Based Marketing Sales Qualified Leads Top of Funnel Marketing AI 40

Valasys

JULY 29, 2019

The perpetual brand proposition of a product or service that the existing & potential customers might have in their minds helps create hyper-personalized targeting strategies, to optimize the experiences of the prospects through omnichannel marketing endeavors. Good writing helps in establishing trust with the prospects.

Analytics 49

Analytics Marketing AI Work Management WOMM 49

Valasys

NOVEMBER 22, 2019

Relevant & engaging content delivered to the right customers at the right time to help expedite their sails through the buyers’ funnel, has always been the lifeline of B2B marketing. Producing high-quality content with the right mix of the requisite keywords, with images & infographics helps in increasing the brand awareness.

Paid Search Agency 90

Paid Search Agency Companies B2B Lead Ranking 90

Valasys

SEPTEMBER 13, 2019

A research by Forrester depicts that buying platforms, data providers & publishers are now increasingly responding to the demand of data-driven targeting (particularly when it comes to the core marketing technologies such as account-based marketing) for the B2B companies.

Marketing AI 40

Marketing AI Advertising Agencies Paid Search Agency B2B Marketing 40

Convince & Convert

SEPTEMBER 21, 2010

But I get a lot of questions about why I like particular tools better than others and how I decide to use which, so here’s a summary of my thought process that I hope will help you make a similar decision for your client or your organization. Hope that helps! First – What are the objectives?

Social Media 157

Social Media Media Paid Content Work Management 157