vendor 
Salesforce Marketing Cloud
APRIL 5, 2024
Understand needs for accessible design The Web Content Accessibility Guidelines (WCAG) include a first review of accessibility called Easy Checks. I always find I have the Salesforce Lightning Design System documentation (for Keyboard Interaction Accessibility Guidelines ) available and up when I am creating something.”
Martech
NOVEMBER 30, 2021
Use the following questions as a guideline to determine the answers. Many ABM tool vendors offer an array of add-on professional services to help with strategy goals, in addition to onboarding and training on their products. Have we identified our ABM goals? Training needs to be comprehensive, consistent and continuous.
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Salesforce Marketing Cloud
NOVEMBER 29, 2023
Channel sales — or selling through partners — represents 75% of the world’s commerce, according to Forrester. In channel sales, companies (here we’ll call them vendors) sell through intermediaries. Creating clear guidelines around what products are sold through the channel versus direct sales can minimize this issue.
Engagio
FEBRUARY 8, 2019
Last week, Forrester Research published a report on the emergence of new vendors in B2B marketing data management. But here are a few guidelines that may prove helpful: 1) Keep the end in mind – a comprehensive and holistic account-centric view. With the right data, we can better target and prospect new customers.
Martech
SEPTEMBER 28, 2021
Forrester found that 71% of brand marketers struggle to maintain an accurate consumer ID over time and through changes. And most enterprise identity resolution platform vendors offer the following core features and capabilities: Data onboarding (including online/offline matching). Proprietary identity graph. Data onboarding.
Martech
DECEMBER 13, 2021
Use the following questions as a guideline: Does our customer data reside in disconnected silos throughout the organization? A Forrester study found that the majority of C-level executives overrate their marketing organization’s customer identity accuracy and persistence. Does our C-suite support identity resolution initiatives?
KoMarketing Associates
NOVEMBER 18, 2014
Google Quality Ratings Guideline (Version 5.0). Google’s revised Quality Rating Guidelines document has found its way into public domain once again, covered in Search Engine Land and originally discovered through The SEM Post. Forrester’s New B2B Buyer.
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