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10 Best Practices for Managing Analyst Relations (AR) and B2B Influencer Relations Programs

Thinkers360

Gartner , Forrester Research , IDC , HfS Research , Everest Group , Frost & Sullivan , BARC , Dresner Advisory Services and many others), social media platforms, industry events and conferences, and social listening tools like Brand24 or Sprout Social to further identify influential voices actively engaging in your industry conversations.

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The Top 3 Trends in Customer Service

Vidyard

Companies are also incorporating more video into their self-help portals to build out video knowledge bases to educate their customers on-demand, and creating on-the-spot videos to walk users through their issue quickly: The goal for companies is, of course, not to abandon customers and force them to support themselves—just the opposite.

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A Marketplace Shift for B2B Leaders: Service is the New Sales

Martech Advisor

A recent B2B study by Forrester confirms that buyers are expecting more from their interactions with companies. Forrester’s findings suggest as many as 55% of B2B buyers will complete half of their work purchases online within the next year, up from 38%. Learn More: The Rise of the Hyper-Relevant CMO.

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Lead Generation Best Practices

SugarCRM

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Lead Generation Tools

SugarCRM

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Facebook Me

SugarCRM

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B2B Marketing Communications

SugarCRM

Partner Portal. Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. [one_half valign="middle"]. Why Partner With SalesFUSION. one_half_last valign="middle"]. frame style="none"] [/frame]. one_half_last]. divider style="simple"].