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Why the Increased IT Spending Growth Forecasts from Gartner are Wrong Again!

The ROI Guy

uplift from the last forecast published in Q1). Although the forecast predicts healthy growth for 2014, these same Gartner forecasts have been overly optimistic the past two years. For IT solution providers who may be using these forecasts and expecting a turnaround in 2014 revenues, we urge extreme caution. for the year.

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Frugalnomics – Why the IT spending growth forecasts from Gartner are wrong again!

The ROI Guy

According to Gartner, the annual release of their New Year’s spending forecast predicts global IT spending growth of 3.1% However, as has been proven over the past two years, this forecast may be dramatically optimistic. According to Forrester, prospects indicate that less than 12% of sales engagements are focused on customer value.

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Gartner Raises IT Spending Forecasts – Time to Party Like its 1999?

The ROI Guy

Although the current forecast is lower than the original 3.2% According to Forrester, prospects indicate that less than 12% of sales engagements are focused on customer value. The Bottom-Line Gartner has predicted low IT spending growth forecasts for the next several years. Percent in 2014 Gartner Forecasts 3.1%

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Will Gartner's Latest IT Forecast Put a Chill in your Growth Plans?

The ROI Guy

This latest estimate comes on the heels of Gartner RAISING forecasts to kickoff the New Year, expecting a 2.4% According to Forrester, prospects indicate that less than 12% of sales engagements are focused on outcomes and customer value. The Bottom-Line Gartner has predicted low IT spending growth forecasts for the next several years.

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How Can You Shine as Gartner Lowers IT Spending Forecasts for 2013?

The ROI Guy

To kick off 2013, Gartner predicted that the reigns on worldwide IT spending would loosen, forecasting an increase of 4.2% According to Forrester, prospects indicate that less than 12% of sales engagements are focused on customer value. Gartner Says Worldwide IT Spending Forecast to Reach $3.7 in IT spend for the year.

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B2B Marketing Trends & Studies That Every Marketer Should Know

Valasys

According to a prediction by Forrester by the year 2021, 48% of the B2B marketing organizations will be organized to support customers’ journeys. The on-demand & digestible audio-storytelling format makes podcasts a stackable piece of content as compared to other media.

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Being a Marketer Is Hard.

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As marketers, if we had 1 superpower it would be storytelling. Mostly we use our powers for good, but like in the schoolyard game Telephone, sloppy storytelling can also blur the line between fact and fiction. While G2 broke ABM into 8 subcategories, Forrester isn’t adapting to this new reality. Let’s be honest.