Convince & Convert
OCTOBER 22, 2021
You want them to experience a more transparent and forthcoming workplace. Do a quick search on Instagram of your office location and a Twitter query of your branded hashtag. These employees are your initial allies and should be the first group of stakeholders you bring into your employee advocacy initiatives.
Contently
JANUARY 4, 2017
Native advertising has come a long way since The Atlantic was shilling for Scientology and giving Jeff Jarvis a panic attack on Twitter. Through focus groups and a survey of 1,212 consumers, we pinpointed some big problems with native content, but also discovered how it can deliver big benefits to advertisers.
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Convince & Convert
NOVEMBER 17, 2016
What’s most important, at least initially, is that your employees are reading the information you’re posting and viewing your organization as a more transparent and forthcoming workplace. Leverage this highly engaged focus group for feedback, and lean on their insights to help revise your efforts before rolling it out to a larger audience.
Convince & Convert
JULY 2, 2014
It’s important to do the appropriate research, either with focus groups and surveys or by hiring an outside agency. General Mills did this just right when it invited discussion around sourcing sustainable ingredients in a live Twitter chat. But be careful if you solicit feedback from customers on social media.
Sprout Social
FEBRUARY 5, 2020
Social media is the world’s largest and most transparent focus group. Social listening lets you tap into that focus group, their conversations and the trends happening not just around your brand, but around your industry as a whole. What power! On LinkedIn alone, 35.5
Hubspot
SEPTEMBER 15, 2011
With 200 million members, Twitter is one of the most popular social networks out there. Used effectively, Twitter can help you promote your content, provide helpful customer service, generate leads and customers, and much more. 35 Tips & Tricks for Getting the Most From Twitter. Optimize your Twitter profile.
Content Standard
FEBRUARY 27, 2019
Their @SpotifyCares Twitter account is exclusively dedicated to responding to customer questions, offering information on product updates, and connecting followers with members of their technical support team. .” And if a brand comes off, well, phony, the transparency of the platform won’t offer them much reprieve.
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