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Think Like a Television Network to Create a Winning Social Media Strategy

Convince & Convert

This is also how television conglomerates operate. They don’t think of those channels in aggregate as “television programming.” ” Instead, they think of HGTV viewers, and DIY viewers, and GAC viewers because the demographic and psychographic characteristics of each viewer group differs.

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6 Ways to Stay Ahead of What the World Thinks

Convince & Convert

If you wanted to see what was happening in the world, you turned on the radio (AM or FM) or the television (basic cable). Television. Don’t forget “traditional” media as well – Television (broadcast), Print (newspaper, magazines), blogs (scary that blogs are now traditional media, right?).

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What Is Brand Awareness?

ClearVoice

T-Mobile and all its marketing companies leaned fully into the “WATCH THIS BANNED AD” angle, and the ad racked up millions of views before the game, and currently is up to 30 million on Youtube alone. No doubt, plenty of people watched it more than once to figure out what was so objectionable as to be “banned.”

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6 Potentially Wildly Inaccurate Observations about Tostitos and Social Sentiment

Convince & Convert

Given that I almost never watch television without an iPad nearby, I quickly retweeted displeasure about the commercial. Twitter is a living focus group. On YouTube, this commercial for a talking Doritos bag was uploaded as a response video. There are actually at least two spots, but this one ran more often).

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Sales Promotion Campaigns – A Definitive Guide (With Examples)

LeadSquared

A simple way to understand the potential reception of your campaigns is to run smaller focus group campaigns before the big launch. In terms of social media, they often follow photography accounts on Instagram or watch healthy food recipes on YouTube. This group is trendy and wants to look fashionable.

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How to Apply Youtility to Internal Communication

Convince & Convert

YouTube Channels. Facilitate focus groups or interviews with employees. One department of the company offered installation services for stereos, televisions, etc. While email is arguably the most popular form of business communication, you know it is not the only form. Newsletters. Town Halls. Voicemails. And on and on.

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6 Potentially Wildly Inaccurate Observations about Tostitos and Social Sentiment

Convince & Convert

Given that I almost never watch television without an iPad nearby, I quickly retweeted displeasure about the commercial. Twitter is a living focus group. On YouTube, this commercial for a talking Doritos bag was uploaded as a response video. There are actually at least two spots, but this one ran more often).