Hubspot

JUNE 1, 2018

Dictionary.com defines marketing as, “the action or business of promoting and selling products or services, including market research and advertising.”. The selling part, for instance, overlaps a little too snuggly with a “what is sales” definition, and the word advertising makes me think of Mad Men brainstorming sessions.

FAQ 78

FAQ Public Relations Paid Search Agency Focus Group 78

Televerde

FEBRUARY 2, 2021

You develop a product, market it, and customers eventually make a purchase. Today’s modern consumers communicate with brands on at least ten different channels —from social media, email, paid ads, etc. 81% of marketers believe customer service is a huge competitive advantage. Focus groups. Interviews.

Buyer Personas 61

Buyer Personas Touchpoints Buying Cycle Paid Search Agency 61

Content Standard

JULY 24, 2018

With everyone from sales to HR to fellow marketers demanding more content to support their own work, what content marketing has time for audience insights? The problem is, creating all this reactionary content results in random acts of marketing with no specific plan or strategy to back them up.

Top of Funnel 45

Top of Funnel Content Focus Group Customer Surveys 45

Single Grain

JULY 6, 2021

The Chief Marketing Officer (CMO) is a crucial position for every organization, but hiring a CMO is more challenging than any other C-level position. A chief marketing officer , or CMO , is a member of the C-suite responsible for all marketing activities in the organization. CMO vs VP of Marketing. Let’s start!

CMO 52

CMO Paid Content Paid Search Agency Work Management 52

Hubspot

JULY 2, 2020

One of the first things you're taught in your Introduction to Marketing class is that marketing can be best explained using the marketing mix — also known as the four P's. Still, there's an undeniable benefit of marketing teams organizing their work into the marketing mix framework. What is a Marketing Mix?

Marketing Mix 101

Marketing Mix Template Paid Content Marketing Budget 101

Content Marketing Institute

MARCH 28, 2018

If you’re thinking about conducting original research to use the data for your content marketing, there are important questions to ask before you get started. I’m talking about collecting data to produce various types of content (e.g., blog posts, e-books, webinars, videos) for content marketing purposes.

Research 98

Research Budget Programs Work Management Marketing Management 98

Hubspot

MAY 15, 2013

In the older days of marketing, most interview questions revolved around a marketer’s knowledge of marketing principles like “The 4 Ps” and how he or she could apply that knowledge to case questions in an interview setting. Today''s successful marketer doesn’t necessarily look like Don Draper or Donny Deutsch.

Paid Content 28

Paid Content Education Planning Paid Search Agency 28