Hubspot

OCTOBER 28, 2013

Practicing inbound marketing provides a great platform to learn about the psychographics of your buyer personas. I don’t know about you, but you can find out a lot about me if you took 5 minutes and looked at my Instagram or Twitter profile. Focus Groups or Group Interviews. You can do that, too.

Psychographics 28

Psychographics FAQ Buyer Personas Demographics 28

Hubspot

FEBRUARY 4, 2014

If you haven’t come up with a donor persona for Millennials and aren''t practicing inbound marketing to engage these tech-savvy Generation Y members, though, then keep reading. On Facebook, Twitter, Pinterest, LinkedIn, and Instagram. The reason? Demographics. Income between: $40,000- $75,000. Location: Urban. Identifiers.

Co-Registration 28

Co-Registration Paid Search Agency Word of Mouth Marketing & Strategy 28

Hubspot

FEBRUARY 15, 2012

We already know that LinkedIn is more effective at generating leads than Facebook or Twitter. The companies that turn these possibilities into realities are those who leverage all the little hidden marketing gems LinkedIn has to offer -- and there are a lot of them. that represent good microcosms for your own marketing efforts.

Linkedin 28

Linkedin Marketing Management Paid Search Agency Statistics 28

B2B Marketing Zone Posts

NOVEMBER 2, 2010

Great content this month via the B2B Marketing Zone. 50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far) , October 5, 2010 While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business. He’s smart.

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

Hubspot

FEBRUARY 3, 2013

For inbound marketers, this means watching loads of 30-second commercials and wondering if all the advertisers' money was well spent. Needless to say, this week's round-up is focused on Super Bowl-themed marketing. Super Bowl Social Media Marketing: A Detailed History, From Social Media Today. Ready to get started?

Paid Search Agency 28

Paid Search Agency Advertising Agencies Mobile Advertising Inbound Marketing 28

Hubspot

SEPTEMBER 13, 2013

So here are 14 lessons I’ve learned over the years launching products at HubSpot and speaking with product marketers at companies I admire like Apple, Google, and Salesforce. This will be helpful for anyone getting started in product marketing, or business owners with new products in the works. intermediate inbound marketing'

Sales Management 28

Sales Management Product Buyer Personas Top of Funnel 28

Hubspot

MAY 15, 2013

As a result, most classically trained marketers are lacking some critical skills required in today''s marketing word. In this post, we''ll explore how marketing has changed -- and what''s missing from traditional marketing curriculums. Old School: Smile and Dial for Media Coverage.

Paid Content 28

Paid Content Education Planning Paid Search Agency 28

Hubspot

APRIL 29, 2013

Small business marketing expert and Fast Company columnist Shawn Graham describes the “About Us” section of a company’s website, Facebook, Twitter, and LinkedIn pages as “a window into the soul of your business.” 1) Revamp Your “About Us”.

Planning 28

Planning Peer-to-peer Press Thought Leadership 28

Hubspot

OCTOBER 18, 2011

HubSpot had a remarkable presence at Dreamforce. Also, you can find me on Google+ here -- +Dharmesh (hanging out there in addition to my usual twitter stuff @dharmesh ). Key Points from "Science of Inbound Marketing" Session. People hate outbound marketing (cold calls, spam, junk mail, etc.) Slides From Session.

Inbound Marketing 28

Inbound Marketing Paid Content B to B Lead Scoring 28