Paul Gillin

APRIL 6, 2015

” She attached a screen grab of a LinkedIn member who described himself as a “Remarkably Brilliant IT Professional.” I do refer to myself as a “veteran” technology journalist because I spent 23 years in that field. LinkedIn Tips linkedin' ” she asked.

Linkedin 50

Linkedin Tips Class Profiling 50

Paul Gillin

OCTOBER 11, 2012

I spend a lot of time in LinkedIn groups and have learned a bit about maximizing their potential as conversation-starters. The best way to provoke discussion on LinkedIn is to ask questions. LinkedIn is the only major social network that doesn’t permit brands to interact as members. Facebook is more playful than LinkedIn.

Linkedin 50

Linkedin Webinar Metrics Tips Webcast 50

Paul Gillin

APRIL 18, 2012

I prepared summaries for my upcoming Search & Social Double Whammy seminar on May 2 in Burlington, MA describing the “big three” social networks: Facebook, LinkedIn and Twitter. Facebook & LinkedIn. Both are based upon a foundation of personal profiles and “friends,” which LinkedIn calls “connections.”

Twitter 50

Twitter Linkedin Facebook Social Networks 50

Paul Gillin

MARCH 10, 2011

Have you checked out LinkedIn lately? LinkedIn is set to eclipse the 100 million member mark sometime this spring, and it is quickly becoming the social network of choice for B2B professionals. LinkedIn gets none of the buzz of Facebook, and no one’s going to make a movie about it. This is the ideal B2B environment.

Social Networks 50

Social Networks Enterprise Management Peer-to-peer Work Management 50

Paul Gillin

OCTOBER 7, 2010

And if you’re a CRM user, you’re almost certainly hearing about Social CRM, the hottest new craze in that 20-year-old field. For example, I have 725 friends on Facebook, nearly 1,000 connections on LinkedIn, and almost 7,500 Twitter followers. I encourage you to restrain your enthusiasm.

CRM 50

CRM B to B Marketing Management Eye-Tracking 50

Paul Gillin

FEBRUARY 7, 2011

That industry is debt relief, a field that many people associate with fast talking pitchmen on late-night infomercials. Customer communities aren’t for everyone, and in the age of Facebook and LinkedIn, you actually need a compelling reason to start your own. In all cases, it focuses on bottom-line drivers.

Communities 50

Communities Cost per Acquisition Peer-to-peer Work Management 50

Paul Gillin

JUNE 9, 2011

I imagine that in a highly technical field, like bio-engineering, the rate is even higher. There are several large groups of freelancers on LinkedIn, including The Freelance Writers Connection with 5,600 members. Be sure to ask any prospective writer for samples of his or her work in your field of expertise. Search for others.

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BtoB Burn Rate Blogger Sample 50