Convince & Convert

MARCH 17, 2016

Here’s where user-generated videos come in. As a brand, it is your responsibility to keep tabs on the content that is generated about you. When it comes to social media, user-generated videos offer tremendous potential for shareability. But users don’t. Video Provides a New Soapbox. This includes video.

User-Generated Content 113

User-Generated Content Video Marketing Peer-to-peer Generation 113

Martech

OCTOBER 30, 2023

I am the first generative AI chatbot for marketing technology professionals. Participate in hashtag challenges: Hashtag challenges are a popular feature on TikTok. Experiment with different features like filters, transitions, and text overlays to make your content visually appealing and engaging. Updated answer: Certainly!

Campaigns 105

Campaigns Top of Funnel Best Practices Marketing AI 105

CoSchedule

JANUARY 27, 2023

Full Name Email Address Company Website URL Submit By signing up, you agree to CoSchedule’s terms of service, end user agreement, and privacy policy ; you are 16 years or older; and you will receive information from CoSchedule from which you can opt out at any time. Your download should start shortly. The take-home message?

Social Media 126

Social Media Social Marketing Examples Planning 126

Marketing Insider Group

MARCH 16, 2023

Whether it’s through their massive YouTube library, engaging social media, or in-person sporting events, Red Bull has mastered the art of telling people how their product can make them feel — and making them want to experience it firsthand. By asking them to create it. Today, GE continues to show its savvy with their content marketing.

Marketing Agencies 2 231

Marketing Agencies 2 Lead Ranking Content Work Management 231

Sprout Social

APRIL 14, 2021

in summer 2018, TikTok has generated six billion lifetime downloads in app stores and hit 689 million users worldwide, with no plateau in sight. Between viral dances, memes, recipes, hacks and other TikTok trends, it’s hard to avoid the platform’s influence, leaving many brands to wonder—should we be on TikTok? lucyedwardsblind.

Trends 144

Trends Effectiveness Marketing & Strategy Viral Marketing 144

The Lead Agency

APRIL 14, 2024

The challenge is that content creation is hard, and idea generation is a hellish idea for most B2B marketers. But podcasts are a great way to gather ideas and generate content at the same time. They know that their users want sexy snippets of TikTok or Instagram Reels-style content. How exactly?

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Convince & Convert

DECEMBER 13, 2023

While there’s no foolproof recipe for turning all your videos into viral pieces, experienced video marketing companies regularly use some simple techniques that can help you as well to connect with your audience on a more consistent basis. Say Cheese!

Social Media 154

Social Media Video Marketing Media Eye-Tracking 154

Spiralytics

JUNE 11, 2023

Artificial intelligence (AI) has become far more believable, with a recent example being the viral image of the Pope in a puffy jacket fooling many. The Current State of AI Voice Cloning Just as with chat-based and photo-generating AI, people worldwide are still figuring out how to use clone voice AI tools best.

Marketing AI 117

Marketing AI Ethics Copyright Startups 117

Hubspot

APRIL 30, 2018

Remember those speech bubbles that used to pop up at the start of almost every YouTube video years ago? Even though those omnipresent bubble CTAs could get on your nerves, YouTube decided not to get rid of them entirely. Now, CTAs more seamlessly blend into videos, and provide a much better user experience. million subscribers.

Youtube 76

Youtube Advertising Channels Lead Scoring Lead Ranking 76

Optinmonster

FEBRUARY 11, 2024

In this article, I’ll outline the key growth hacking strategies and tactics to help you grow user numbers fast. For example, if you use MailChimp, you can message your first 2000 users for free. Exit Intent detects user behavior and prompts them with a targeted campaign at the precise moment they are about to leave.

Paid Content 87

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 87

Martech Advisor

JANUARY 3, 2020

Social media marketing presents a plethora of opportunities to effectively connect with audiences, and offers practical ways to optimize branding, lead generation, conversions, sales, and much more. million subscribers on YouTube. YouTube Growth Hacking by Jeff Abston. Use of SEO guidelines to optimize YouTube channel growth.

Social Media 135

Social Media Social Marketing Media Planning 135

Sprout Social

JANUARY 10, 2017

It’s easier than ever to create high-quality videos and quickly upload them to YouTube using just your iPhone. You need to figure out how to promote your YouTube channel if you want to be successful. Here are 16 ways to promote your YouTube channel like a pro: 1. YouTube SEO. Not sure where to start?

Youtube 109

Youtube Paid Content Promotion Advertising Channels 109

Sprout Social

JANUARY 23, 2024

For another recent example of Auntie Anne’s top-tier community engagement, when the brand noticed a video about their pretzel bucket go viral , they quickly reached out to the creator and reshared it. In the first week of 2024, Calvin Klein unveiled a campaign featuring the popular actor in their iconic underwear.

Brand Identity 106

Brand Identity Branding Communities Viral Marketing 106

Sprout Social

MARCH 16, 2022

A video view on Facebook counts when a user watches a video for at least three seconds. A partial view is the number of times users watch a video for at least three seconds, but no more than 30 seconds and not to the end. Sprout Social’s Premium Analytics feature calculates this metric in a downloadable report in seconds.

Video Marketing 121

Video Marketing Youtube Click Rate Allocation 121

Webbiquity

JUNE 1, 2021

Choose your core content format: The typical anatomy of viral content often features a common trait, a content framework that 80% of the target audience love. If they’re on Instagram, create visual content, while if Youtube, produce videos (obviously). Is it optimized for experience? Be aware of data regulation policies.

Tips 363

Tips Privacy Advertising Agencies Marketing & Strategy 363

Sprout Social

APRIL 4, 2023

Most brands expect to drive engagement and generate leads with social media strategies. You can also generate an immediate response or action with the right kind of content. According to a study , around 43% of social media users watch Stories more than other types of video content on Instagram.

Marketing Strategy 113

Marketing Strategy Marketing & Strategy Planning Work Management 113

FunnelEnvy

DECEMBER 11, 2023

After its 2005 launch, YouTube was the dominant video platform until TikTok’s meteoric rise in US popularity from 2018 to the present. For example, after almost changing careers due to a lack of business traction on LinkedIn, B2B Marketing expert Jade Tambini now leverages 30,000 followers on TikTok and a growing YouTube presence.

B2B Marketing 62

B2B Marketing Video Marketing Effectiveness Buyer Personas 62

Sprout Social

MAY 10, 2022

With new trends, channels, and the promise of virality, technological goal posts constantly shift for communications and marketing professionals. Going viral on Twitter or TikTok allows brands to gain cultural relevance and increase awareness faster than ever before. The spot earned over 5.1 The gag was even mentioned on SNL.

Social Media 114

Social Media Social Marketing Paid Search Agency Media 114

Navigate the Channel

JANUARY 8, 2024

In an era dominated by smartphones and constant connectivity, consumers expect instant access to information and seamless user experiences. SEO and SEM, data analytics, cross-channel consistency and user experience. Brands must maintain a consistent message and user experience across various platforms, ensuring a cohesive presence.

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

Tomorrow People

OCTOBER 24, 2017

Young and rapidly growing sportswear brand Under Armour has built a fitness community of 165 million users, by cleverly pursuing a strategy of acquiring different fitness apps and technology platforms. Using this data, the site is configured to suit that individual user and serves up personalised content. What you can learn from them.

Marketing & Strategy 147

Marketing & Strategy Marketing Strategy Content Marketing Planning 147

Optinmonster

MAY 27, 2020

Being both free and user-friendly, social media has emerged to be one of the go-to channels for affiliate marketing. These affiliates create video content featuring different workouts using this equipment and include a link to the site where they can purchase everything from in their video. And everyone is on Facebook.

Social Media 131

Social Media Paid Content Social Marketing Advertising Agencies 131

Sprout Social

JANUARY 6, 2021

YouTube reports one billion hours of video are watched every day and research estimates social video ad spend will grow 44% from 2019 to reach $14.89 Generate demand with tutorials and other types of how-to videos. Peloton’s “ Meet Our Members ” video series features stories from people from all over the world. billion by 2021.

Social Media 130

Social Media Video Marketing Social Marketing Top of Funnel 130

Sprout Social

OCTOBER 6, 2021

One of the newest social media platforms to the scene, TikTok , is all about creating short and engaging viral video content. Keep in mind that it’s all trial and error, especially with a new and virally-driven network like TikTok. Share user-generated content. Let’s get started. Include the right hashtags.

Multi-Channel 132

Multi-Channel Marketing Budget Viral Marketing Ideal Customer Profiles 132

Sprout Social

JULY 19, 2022

Forward-thinking brands use them with specific goals and intentional strategies in mind—whether they’re making their product go viral or gaining international press. You can add hashtags to social posts, bios and comments on most major platforms, including Instagram, Facebook, TikTok, Twitter, LinkedIn, YouTube and Pinterest.

Effectiveness 118

Effectiveness Social Media Paid Search Agency Viral Marketing 118

Hubspot

JANUARY 5, 2021

I think the perception of short-form content on platforms like YouTube is actually around that 10-minute sweet spot because content on YouTube tends to be more comprehensive and longer.". So, when you’re thinking of short-form video, Youtube is the exception, whereas TikTok and other growing short-form videos are the rule.

Trends 101

Trends Marketing AI Video Marketing Work Management 101

Outgrow

NOVEMBER 30, 2022

Video marketing is the process of planning, creating, and promoting videos that aim to educate and attract users and market your products. If you have a business that caters to a younger audience, you’re better off creating videos on Instagram ( 31% of users are 18-24 years old) and TikTok (the largest age group is 10-19 years old at 25% ).

Marketing Budget 138

Marketing Budget Video Marketing Marketing Strategy Marketing & Strategy 138

Optinmonster

NOVEMBER 3, 2021

It’s also a fantastic way to generate sales when you use the right techniques. For the large majority of users, it’s in their free time. This is the easiest way to make your contest or giveaway go viral and get your brand in front of more eyes. Go viral with the refer-a-friend social sharing giveaway action.

Social Media 80

Social Media Media Tips Ideal Customer Profiles 80

QuanticMind

JUNE 21, 2023

of the United States’ total TikTok users, US adults overall spend almost an hour on the platform each day—more than YouTube, Twitter, Snapchat, Facebook, or Instagram! On TikTok specifically, more than half of users say they feel closer to brands that publish unfiltered, human content on the platform. Want an example?

Advertising Agencies 52

Advertising Agencies Planning Viral Marketing ROAS 52

Hubspot

JUNE 11, 2020

To give you insight on how often and where general internet users watch live video, I conducted a survey of more than 400 people using Lucid software. As a marketer and social media user, I was expecting that only a few people would regularly stop everything and devote time to watching streams on fast-paced online platforms.

Video Marketing 101

Video Marketing Youtube Budget Programs Twitter 101

Sprout Social

DECEMBER 4, 2018

Get a viral head start from your most loyal fans. Let’s say that you share a new video on your brand’s Facebook page, Instagram account or even Youtube channel and that you are hoping to get some organic (viral) reach from it. Especially if it helps us get more viral reach. Wouldn’t that be cool?

Email Marketing 94

Email Marketing Social Marketing Marketing & Strategy Marketing Strategy 94

Optinmonster

AUGUST 17, 2021

Do you want to learn how to generate leads for your online business? Whether you are an established business or a startup, creating consistent lead generation strategies is a must. If you’re looking to create a highly successful lead generation strategy, then you’re at the right place. How to Generate Leads: 7 Expert Tips.

Lead Scoring 89

Lead Scoring Lead Ranking Generation Webinar Metrics 89

Sprout Social

DECEMBER 14, 2022

After scanning the code, users are prompted to take a selfie, which is placed on a digital soccer ball. The brand extended experiences in PACWORLD with a holiday twist, offering features like a gift shop. In October, they brought the viral #GothTarget to the metaverse via Meta Horizon Worlds to celebrate spooky season.

Examples 106

Examples Brand Identity Branding Multi-Channel 106

Convert

APRIL 7, 2021

In March and April of 2020, 34% of all internet users were gaming or social live streamers. In 2020, we started hosting more live events over at Uscreen’s YouTube channel. Video proved a strong case as a revenue generator in 2020. Optimizing YouTube Videos to Go Viral During the Holidays. OTT streaming is not new.

Video Marketing 98

Video Marketing Budget Programs Youtube Marketing Management 98

ClearVoice

DECEMBER 27, 2021

This business-to-consumer brand features raw, and sometimes uncut, footage from Oreo lovers around the world. PlayStation : In 2021, the popular gaming system PlayStation partnered with five influencers to promote its new virtual reality headsets to Canadians via Instagram and YouTube. Oreo : Are you seeing a trend?

Marketing AI 98

Marketing AI Content Marketing Planning Aggregators 98

Hubspot

JANUARY 20, 2021

When YouTube first launched, people like me finally had a platform to share stories, entertain, and educate. Starting with your audience: Does vlogging align with your user persona? Imagine creating these high-quality videos for YouTube, but your ideal customer lives on Facebook and prefers short-form videos. Exciting stuff.

Budget Programs 101

Budget Programs Youtube High Quality Lead User-Generated Content 101

Oktopost

MARCH 31, 2021

Consider this: by the end of 2021, the average internet user was forecast to spend roughly 100 minutes a day watching online videos. TikTok, the viral video platform, exploded onto the scene with more than 800 million users, viewing over 1 billion videos daily. Last year internet users viewed over 1.1 What happened?

Paid Content 69

Paid Content Video Marketing Work Management Marketing Management 69

Optinmonster

DECEMBER 21, 2023

It can generate a buzz around your product and get people to notice it. The pre-launch campaign quickly went viral all over the world because of the high-octane drama built into it. Collecting emails is a form of lead generation. And generating leads helps you build an email list of the most engaged customers.

Campaigns 89

Campaigns Ad Building Planning Paid Search Agency 89