Convince & Convert

FEBRUARY 11, 2010

But, in short, here is where this notion that the App Store is going off the rails is pretty baseless: – 280 million apps were downloaded from the App Store in December alone, generating $250 million in revenue. (I In December, that meant $175 million in revenue to developers.

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

Convince & Convert

AUGUST 24, 2010

We believe – perhaps falsely – that with our combined readership we could generate a lot of votes regardless. We absolutely realize it could be interpreted as if we’re trying to “buy&# votes with Make-A-Wish Foundation as the conduit. But that’s not the intention at all.

Paid Search Agency 111

Paid Search Agency PR Advertising Agencies Word of Mouth 111

Convince & Convert

MARCH 4, 2010

Blogging for Commerce Related to the first, but commerce-oriented blogs are more interested in conversion events than in traffic generation. Funneling traffic from the blog to some other Web destination (typically a corporate site or lead form) is the prime objective.

Webinar Metrics 132

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 132

Convince & Convert

MAY 13, 2010

18 social media quotes jay baer View more presentations from Jay Baer. Every company is its own TV station, magazine, and newspaper.

Social Media 154

Social Media Media Webinar Metrics Marketing & Strategy 154

Convince & Convert

SEPTEMBER 14, 2010

But unless it’s a very enlightened company, the “generation of product improvement ideas&# alone is not a very compelling “give me budget dollars to work on this program&# argument – at least not over the long term. And of course product improvement ideas are important.

Social Media 124

Social Media Work Management Marketing Management Media 124

Convince & Convert

MARCH 25, 2010

That’s why there’s a built-in calculator where you can input your costs (hard costs + labor costs) for each social media outpost, and the system automatically calculates your ROI. For example, you can determine in an instant what the cost and return per view is for a YouTube video you spent $5000 on to generate 25,000 views.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Convince & Convert

APRIL 15, 2010

It generates Web traffic (via search and social media linkages) and helps remove purchase impediments every day of every month. If you purchase a magazine ad to promote your company, that ad might generate a lot of new customers. Smart content creation doesn’t have an expiration date. Yes, bills need to get paid.

Paid Content 125

Paid Content Content Marketing Paid Search Agency Planning 125

Convince & Convert

MAY 25, 2010

This focus on specificity rather than generality applies to business development, too. Show up saying “we want to triple the profits you generate from your email program, and track every click and every dime to prove it.&# Don’t show up saying “we want to be your agency.&# Embrace Math.

Paid Search Agency 124

Paid Search Agency Online Marketing Advertising Agencies Ads 124

Convince & Convert

JULY 6, 2010

From raising awareness, to connecting with consumers in the way they want to engage and fostering positive action, leveraging CSR in the social media world can strengthen consumer trust and loyalty, encourage followers (and their friends) to take action and participate, and put a halo over the brand that dives in.

Social Media 139

Social Media Media Webinar Metrics Paid Search Agency 139

Convince & Convert

APRIL 20, 2010

link] email writing My readers used 411 different search terms to generate over 510 visits (i'm rather small)… [link] jakejordan Do you search with 3+ words in Google? The best thing to do is find the phrase , start the blog , then wait and optimize for the real search keywords… At least that is my opinion.

Long Tail Marketing 117

Long Tail Marketing Blogger Paper Content 117

Convince & Convert

SEPTEMBER 20, 2010

I look forward to getting past the basic questions of application of social media for B2B and starting to focus on things like lead generation and social CRM as we move forward in 2010.-= Big List: 13 B2B Social Media Prediction Blog Posts For 2010 =-. Big List: 13 B2B Social Media Prediction Blog Posts For 2010 =-.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Convince & Convert

FEBRUARY 23, 2010

Customer Relationship Management Marketing can generate new opportunities, repeat business and most of all, additional revenue. Many companies fail to utilize their own client base for revenue generating opportunities. Companies know their bottom line is directly impacted by repeat business and without it, the business can struggle.

Social Media 118

Social Media Webinar Metrics Media Marketing & Strategy 118

Convince & Convert

APRIL 28, 2010

But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. link] [link] Jeff Deibel Consumers generated over 500billion online impressions about products. link] [link] Jeff Deibel Consumers generated over 500billion online impressions about products. population.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Convince & Convert

SEPTEMBER 21, 2010

Too often, the humanization part gets overlooked in an effort to create a “user-generated video contest widget that we’ll launch on Facebook with support from Ustream.&# What other social media fallacies do you have? Especially social media, but even SEO, PPC, email, etc. Thanks so much for mentioning it.

Social Media 152

Social Media Media Webinar Metrics Paid Search Agency 152

Convince & Convert

APRIL 6, 2010

You’ll be amazed at how many content-creation ideas this simple exercise can generate. What shows up in these search results? How much photo and video content appears? Content from your competitors? Understand Your Frequency Schema The key to a content ladder is organizing your rungs.

Paid Content 146

Paid Content Ad Building Brand Identity Branding 146

Convince & Convert

SEPTEMBER 21, 2010

Elf Name Generator =-. Elf Name Generator =-. Elf Name Generator =-. link] bill_fennell (bill_fennell) Twitter Comment 7 steps to a social media strategy [link to post] – Posted using Chat Catcher [link] laurenabele (A. Clare Swindlehurst´s last blog. Clare Swindlehurst´s last blog.

Social Media 168

Social Media Media Webinar Metrics Marketing & Strategy 168

Convince & Convert

SEPTEMBER 21, 2010

On a related point, overlap in social media isn’t as large as we (or at least me) thinks it is. #19 19 and #21 appeared on Social Media Examiner approximately 4 weeks before they ran here, and each generated 1,000 + page views on SME before they generated a single page view here. Extra resources are important.

Social Media 143

Social Media Media Webinar Metrics Marketing & Strategy 143

Convince & Convert

AUGUST 18, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: 4 Steps to Drive Sales with a Social FAQ 18 Social Media Quotes My Wife Is Sick of Hearing Me Say The 3 Amigos: Email, Blogging, Social Sharing Jonny Stark Wow, quite a few comments on here already!

PR 162

PR Social Media Paid Content Media 162

Convince & Convert

JULY 14, 2010

On one side, it is social media that must adapt to the organization: the ROI is not going to come from a ‘social media strategy’ but from the contributions made by social media tools to specific business objectives.

Social Media 137

Social Media Webinar Metrics Media Marketing & Strategy 137

Convince & Convert

AUGUST 26, 2010

There’s a bonus feature that automatically selects winners of online contests, via random number generator. I interviewed Adam Schoenfeld , President and Co-founder of RowFeeder to learn more about the company and its plans. The standard charts and graphs are entirely useful.

Social Media 120

Social Media Media Webinar Metrics Work Management 120

Convince & Convert

JUNE 11, 2010

People think the sense of entitlement in the younger generation is a problem. (I I think that this country and the world is full of as Tony Robbins says–Urgency Junkies. And now with the transparency of the web it's become overwhelming as everyone tries to keep up and one up. But I believe the real epidemic is Instant Gratification.

Webinar Metrics 126

Webinar Metrics Paid Search Agency Social Media PR 126

Convince & Convert

JUNE 3, 2010

It seemed that creating and editing these beastly things would always be a complex and expensive task until the arrival of the first online form generators, of which Wufoo was one. Which leaves us with a huge question: who owns the data generated by visitors to these “sites&# ? Ok, I’ll knock it off. Why is Wufoo special?

Social Media 111

Social Media Media Webinar Metrics Marketing & Strategy 111

Convince & Convert

JULY 22, 2010

Does More Than Test the Social Waters: Like all long term relationships, building real connections with customers requires a certain level of commitment, and each of the three businesses above are clearly willing make the investment.

Social Media 130

Social Media Media Paid Search Agency Webinar Metrics 130

Convince & Convert

FEBRUARY 25, 2010

Without that passion internally, there's no chance of generating the spark between brand and audience. [link] (via @jaybaer) susanbaier … which brings up a nice point about ensuring that your employees are fanatically enthused about what your company does. link] Promotional Products Great post Susan!

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Convince & Convert

JUNE 15, 2010

Ask Perhaps the most obvious way of finding out where your customers are hanging out in social media is unfortunately the least utilized. If you have a contact us form, an online lead generation form, an email newsletter sign-up, or a shopping cart, why are you still only asking for name, address, and email address?

Social Media 155

Social Media Ideal Customer Profiles Paid Content Media 155

Convince & Convert

APRIL 8, 2010

Setting up multiple iPods on an iMac or PC was never easy either until later generations. USB and external memory slots = giving up a little control. randygiusto yeah, interesting non-multi-user experience. I hadn't thought of that. link] Dan Birlew Thanks dude.

Paid Search Agency 138

Paid Search Agency Content Social Media PR 138

Convince & Convert

JULY 13, 2010

(And, they WILL walk out the door, since most agencies realize they at least need “skin in the game” and are actively recruiting) Damages Other Employees: You have an obligation to help the next generation become the very best professionals they can be. Don’t cheat them of that opportunity. (Oh,

Social Media 140

Social Media Media PR Webinar Metrics 140

Convince & Convert

JUNE 8, 2010

I suppose if we said generate leads by listening it may have an impact instead of listening to conversations to find new opportunities. I suppose if we said generate leads by listening it may have an impact instead of listening to conversations to find new opportunities. SuzanneVara [link] Suzanne Vara Listen.

Social Media 129

Social Media Paid Content Media Paid Search Agency 129

Convince & Convert

APRIL 22, 2010

Our natural desire for compartmentalization and shorthand has caused us to kill the value of “social media&# as a descriptor. You’ll perhaps remember that “social media&# was originally coined to reference user-generated content. And our modern definition of “social media&# still includes that component.

Social Media 130

Social Media Paid Content Media Advertising Agencies 130

Convince & Convert

SEPTEMBER 20, 2010

The premise is that it takes a “wizened older generation” with a broad scale of knowledge and experience to form good judgment. Judgment and Wisdom Are Not the Same A column by The Wall Street Journal’s Peggy Noonan entitled Youth Has Outlived Its Usefulness, focused on good judgment. I disagree.

Social Media 116

Social Media Paid Search Agency Media Advertising Agencies 116

Convince & Convert

JUNE 23, 2010

What is the next generation of crowdsourcing? The 3 C’s of Next Generation Crowdsourcing: Co-Creation, Constant, and Control Co-Creation There are people out there that love your product. Next-generation crowdsourcing always recognizes effort via reward, social status, and incentives that are meaningful to the user.

Social Media 122

Social Media Media Paid Content Webinar Metrics 122

Convince & Convert

MARCH 2, 2010

What we’ve done is treat Social Media like other campaigns that can be individually tracked from number of clicks on a specific activity, to the website, through a lead form to show lead generation (where applicable), and all the way through to the pipeline (using our marketing automation tools).

Business 117

Business Paid Search Agency Social Media Analysis 117

Convince & Convert

APRIL 7, 2010

If connecting with customers via mobile (Foursquare or otherwise) generates word of mouth that brings customers through the door, businesses will use it. That's like saying you don't want to use Twitter when you first sign up, because nobody is following you. Maybe not as soon as I'd like, but it will happen.

Analysis 152

Analysis Social Media Work Management Mobile Marketing 152

Convince & Convert

JUNE 28, 2010

If the content gets plenty of comments (good/bad), you need a response plan (the oft mentioned engagement). If the content generates little/no reaction, reevaluate these answers and see if and where we misjudged our audience, keywords, content, etc.

Social Media 128

Social Media Media Webinar Metrics Marketing & Strategy 128

Convince & Convert

JUNE 16, 2010

Buzzing or creating awareness we think generate incremental sales is worthless. Ditch Experimentation and Plan Instead The real social media success stories aren’t arising out of tactical experimentation with Twitter and Facebook. And masses of Facebook fans or Twitter followers aren’t enough either.

Social Media 120

Social Media Paid Content Media Webinar Metrics 120

Convince & Convert

SEPTEMBER 20, 2010

It is not the individual commercial that is important, it is the exposure and redundancy that the company generates that is important. link] Social Media 3.0 Measuring one network is about as helpful as measuring one commercial on T.V. Is Twitter for Business Even Worth the Trouble?

Twitter 148

Twitter CRM Business Paid Search Agency 148