The Effective Marketer

JULY 21, 2009

Choosing the right social media strategy While some may say that since your employees are already using social media (facebook pages, tweeter accounts, linkedin posts, etc.) Whatever works for your business is what you should do. Jumping on a bandwagon can work for some but for most it will just be a (costly) waste of resources.

Social Media 100

Social Media Planning Work Management Social Marketing 100

The Effective Marketer

JUNE 21, 2009

Commitment : you will have to commit to spending time developing your social media strategy; it doesn’t work overnight and require backing from your company willing to let you spend time doing it. Veredict : If you are new to using LinkedIn and Facebook for your business, Elyse’s presentation is a great starting point.

Inbound Marketing 100

Inbound Marketing Training Planning Work Management 100

The Effective Marketer

MAY 3, 2011

Vendors should therefore really work with their customers and prospects in trying to justify the purchase. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License. Theme: Contempt by Vault9. Blog at WordPress.com.

Work Management 100

Work Management Marketing Management Planning Marketing Automation Services 100

The Effective Marketer

OCTOBER 14, 2009

By gathering information from your LinkedIn, Facebook, Yahoo, Gmail (not Hotmail, mind you), and other social media sites you belong, it maps out your connections and the connections of your connections. I saw that in some cases it showed me a path to a person via a friend of mine just because they both worked at PriceWaterhouseCoopers.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Budget Creation Marketing Management 100

The Effective Marketer

SEPTEMBER 20, 2010

Banco Hipotecario’s facebook page has over 14,000 fans and was the centerpiece of their second phase of the campaign. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 After being picked up by local media and sports commentators, fans raved about the new jersey.

Work Management 100

Work Management Planning Marketing Management Advertisements 100

The Effective Marketer

MAY 10, 2010

The duck has 165,000 facebook fans in the US. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 Here are some highlights of the Aflac duck’s impact: First year after the duck’s introduction, sales were up by 29%. Name recognition increased 67% after two years of running the commercials.

Planning 100

Planning Work Management Marketing Automation Services Marketing Management 100

The Effective Marketer

MARCH 7, 2009

Lisa Cardarelli, from Bayshore Solutions , had a more standard powerpoint and although some of the slides were tough to read (10 point font and 15 bullet points per slide), they were packed with good stuff based on a recent client they worked with and how they improved their pay-per-click (PPC) campaign. United States License.

Conference 100

Conference Social Media Work Management Marketing Budget 100

The Effective Marketer

JUNE 13, 2009

From free PPC tips , free guide on Facebook for business , free eBook on Twitter for Business , free email marketing guide , and other miscellaneous free stuff (some of which you wish you had never found). The free offer has at least picked my interest so you could say that the strategy is working… for now. United States License.

Marketing Automation Services 100

Marketing Automation Services Work Management Budget Programs Marketing Management 100

The Effective Marketer

MARCH 9, 2010

Design #5 Email Sender: MarketingProfs Email Title: How Businesses are Marketing with Facebook and Twitter What I Like: Really great color combination makes it easy in the eye. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 Clear header with big title and date/time of the event.

Marketing Budget Creation 100

Marketing Budget Creation Design Email Marketing Planning 100

The Effective Marketer

MAY 1, 2012

Understand what works and what doesn’t – Get a form of site analytics set up on your site to assess what type of content works. In addition, the more something is shared on Facebook or retweeted on Twitter, the more site visitors you will have. and “what benefits are there to me?”

Promotion 100

Promotion Marketing Websites Tips Curation 100

The Effective Marketer

JUNE 26, 2012

Having worked on both sides, I’ve come to appreciate how difficult it can be to remedy the situation, and also how rewarding it is to get both departments singing the same tune. When marketers understand sales, their work becomes more relevant to customers, and more persuasive. Work On It. This is a guest post by Brad Shorr.

Paid Search Agency 100

Paid Search Agency Work Management B2B Thought Leadership Planning 100