Crimson Marketing

SEPTEMBER 24, 2014

Facebook owns 20% of that audience’s online time. In this episode of Moneyball for Marketing, Nicolas Franchet, Facebook’s Head of Retail and E-Commerce, Global Vertical Marketing, shares the nuances of the three online marketing components he says matter to digital media strategy for retailers. Digital Marketing Podcasts'

Advertising Channels 100

Advertising Channels Facebook Merchandising Verticals 100

Crimson Marketing

JANUARY 9, 2014

Half goes to Facebook, the rest to Twitter and Youtube, with the remaining goes to blogs and influencers. Blogs affect purchase decisions, more than Facebook. 38% brands not listening to what content works for my audience. Blogs rank high for trust, popularity and influence among consumers. Blogs are more influential.

Blogger 100

Blogger Internet Marketing Opinions Youtube 100

Crimson Marketing

FEBRUARY 6, 2014

Over the last year, the number of questions asked on Facebook brand pages has increased by 85%. In 2013, about 60% of questions asked via Facebook received a response from the brand . Filing the gap: 60% are seeking working with greater technical comfort and facility . Works well in a team environment, highly adaptable .

Demand Generation Agencies 100

Demand Generation Agencies Planning Paid Search Agency Word of Mouth 100

Crimson Marketing

OCTOBER 15, 2015

It’s rare to find a CMO in the digital trenches with a full understanding of what works and what doesn’t. . Social Can Only Work For A Few Select Industries. B2B companies should focus more on LinkedIn, Twitter and Facebook, while B2C companies are better served on Instagram and Pinterest. . ” 13.

Top of Funnel 100

Top of Funnel SEM Digital Marketing Funnels Marketing Analytics Tools 100

Crimson Marketing

MAY 30, 2013

Face what you must really accomplish through Facebook – Most users like products or company pages to receive a discount, there’s an incentive for them. For maximum ROI, perfect your mix - Whatever you chose to do, make sure it’s what works best for you. But what happens after their call to action is fulfilled?

Product 100

Product Word of Mouth Advertising Mediums Fulfillment 100

Crimson Marketing

AUGUST 20, 2015

You’ll be better able to integrate your sales and marketing if you do the following: Stop working in silos: Sales and marketing fulfill unique roles; you can’t have one without the other. You probably visit that brand’s Facebook page, right? Marketing needs to be seen as an equal partner to sales. Click To Tweet. Click To Tweet.

Generation 100

Generation Advertising Agencies Education Barriers 100

Crimson Marketing

DECEMBER 12, 2014

Despite the promising numbers behind email marketing, many marketers made the switch to focusing more on social media strategy and spent more time developing campaigns for Twitter, Facebook, and other social marketing channels. Usually this is in the middle of the week during work hours. The short answer is: no. First thing’s first.

Email Marketing 100

Email Marketing Top of Funnel Click Rate Marketing & Strategy 100