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How HP Balances Social Marketing With Social Customer Service

Convince & Convert

HP is a pioneer in social customer service. Kapoor’s role as the head of this division has her overseeing all of the systems, processes, and trainings for the customer service team as they respond to over 100,000 online conversations in seven languages on 104 social media channels across 95 countries each month.

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Five Situations Where Marketers Should NOT Use Automation

Webbiquity

It doesn’t matter if your target market is comprised primarily of retirees who’ve just discovered Skype and now use it to call their grandchildren. There’s little sense in posting identical updates across social networks when the likelihood is your prospects are only on Facebook or use email predominantly.

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How to Train 80,000 People to Use Social Video Effectively

Convince & Convert

It’s a whole new world with social video and she is here to share it with us! How a well-crafted social presence leads to daily customer touch-points, drives leads, and creates sales. Why less can mean more when it comes to Facebook advertising with video. Why social marketing doesn’t mean just social media. .

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Put Yourself on the Social Map: From Vagueness to Greatness

Convince & Convert

via NissanUSA Facebook. Holy Social! What has over 1 billion users and is about to overtake Facebook ? At the same time that Facebook has been losing teen users , messaging apps like WeChat and WhatsApp have been growing. If you could do a Skype call with any living person, who would it be? via Steve Tappin.

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How Technology Makes Entrepreneurship Easier Than Ever Before

Biznology

With the help of the latest tech solutions, you can automate most of your business processes and build your workflow strategically. Social networks connect with your target customers on a more personal level, helping you build an extensive community of loyal followers. Today, this is not so.

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How to Deal with Brand Controversy on Social Media

Convince & Convert

Holy Social! Earlier this week, Walmart’s social media page shared an inappropriate post on Facebook. The accessibility of social media makes it easier to make a mountain out of a molehill, but there’s no reason for someone to get dragged to the gallows for something so inconsequential. A repeated failure?

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Why Google Has the Hammer To Make Businesses Use Google Plus

Convince & Convert

Everyone’s all abuzz and atwitter about Plus, the new social network from a search engine company with which you might be familiar. My initial, abbreviated take is that Google’s new social toy is essentially a Facebook Twitter hybrid with outstanding ease-of-use and eye-popping potential.

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