Remove Facebook Remove PR Remove Press Remove Web 2.0
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Press Coverage Done Right: A Story Of Social Media, PR And Stalking

Marketing Insider Group

You know what they say, “there’s no such thing as bad PR.” But for marketers, there is nothing better than good press coverage in a respected trade publication. I’m sure these writers are inundated with mundane press releases and nonsense chatter to get their attention. My all-time favorite comic is the “How to use Facebook”.

Press 100
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MarketingSherpa Marketing Summit, Richard Fouts of Gartner talks Social Media and Communications

Smashmouth Marketing

corporate communications, employee communications, PR, and investor communications. Every television commercial for IBM tells you to go to their web site. The web site shows their TV ads. PR is being aggressive in its use of social media in their traditional reputation management services. New media and Web 2.0

Gartner 100
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MarketingSherpa Marketing Summit, Richard Fouts of Gartner talks Social Media and Communications

Smashmouth Marketing

corporate communications, employee communications, PR and investor communications. Every television commercial for IBM tells you to go to their web site. The web site shows their TV ads. PR is being aggressive in its use of social media in their traditional reputation management services. New media and Web 2.0

Gartner 100
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Are Personas Just a Nicer Word for Stereotypes?

Content Marketing Institute

In the HubSpot: Inbound Marketing and Web 2.0 Linda Pophal, consultant, Strategic Communications LLC, says: In teaching an undergraduate PR course, I asked the students to develop a campaign to attract more minority students to the communication and journalism department. Consider the case of content juggernaut HubSpot.

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Top 10 Clichés to Avoid in B2B Marketing Content

Industrial Marketing Today

Back in 2006, David Meerman Scott had a done comprehensive analysis over a nine-month period of the large number of meaningless phrases used in corporate marketing and PR materials. The use of buzzwords or clichés in B2B marketing content is not a new trend. He called it “The Gobbledygook Manifesto.”

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free stuff that sells. maybe.

The Effective Marketer

His eBook “ The New Rules of PR ” was offered for free without requiring any registration from his website and was downloaded 250,000 times. When he came out with his hardcover book “ The New Rules of Marketing & PR ”, it reached number 1 in sales quickly. Odds are that someone may eventually buy the product or service.

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B2B Marketing Mix: Will Online, Social Tactics Lead?

Online Marketing Institute

Leaning on the same old things year after year — PR and TV for awareness, and executive events and inside sales for leads — locks marketing execs in an endless loop of fighting off budget cuts and justifying marketing spending plans. 2) PR and TV are popular for building brand but trade shows and email raise awareness best.