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Content Without Advocacy is Just Words and Google Bait

Convince & Convert

In just one year – from a standing start – SME became a multi-million dollar business. In addition to the blog itself, Mike and the SME crew produce the excellent Social Media Success Summits and Facebook Success Summits (disclosure: I’ve been a part of nearly all of them as a paid presenter).

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B2B Social Media Marketing: Focus on leads, not likes

markempa

Nichole Kelly, President of SME Digital , a digital marketing agency, and Chris Baggott, Chairman and Cofounder, Compendium , a content marketing software company, have helped hundreds of clients move from counting “likes” and “shares” to counting what executives care about: sales volume, revenue and cost. Tweet It’s time to generate revenue.

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How To Build A Thought Leadership Strategy Today

EveryoneSocial

A subject matter expert (SME) is a person who’s an authority in a particular field. An executive can be a subject matter expert as well, but an SME can also be someone else within the organization with highly specialized knowledge. Build their own personal brands. Subject Matter Experts. This is why I separate them out.

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The Ultimate Sales Playbooks: How to Create Your Own with Examples for Success

Salesforce Marketing Cloud

An example of a sales play might be sending a personalized email, followed by making a phone call and then arranging a meeting. This information helps sales reps understand and empathize with potential customers’ challenges and pain points and form personalized solutions. Back to top ) What’s included in a playbook ?

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Making Sense of Marketing Acronyms: Part 3

Bluetext

FB (Facebook) It’s where everyone goes to check in on their mom’s friends, and share memes with their high school BFFs. SME (Small and Medium-Sized Enterprises) A term used in Europe and some other regions to describe businesses with fewer than 250 employees. It’s like the European version of SMBs.

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What Is Clubhouse? An Intro to the Social Platform of the Moment

ClearVoice

You may not be able to participate, which makes the experience more podcast than interactive chat, but at least you’re not stuck outside requesting permission, as with a Facebook group. A lot of YouTube SME hosts are also experimenting with Clubhouse since collaboration happens fluidly and instantaneously.

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How to Turn One Piece of Content into Multiple for SEO

Moz

Did you know that the average person types at 41 words per minute (WPM) , but the average person speaks at about 150 WPM ? Think of the watering holes that your target audience consumes information on the internet: Google LinkedIn Instagram Facebook Twitter YouTube. Let’s walk through the process. Using video to scale content.

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