NuSpark Consulting

MARCH 30, 2016

Heading out to trade shows and conferences are one of the best ways to generate leads. However, trade shows are costly, and measuring ROI can be complicated. So when you’re at a trade show, there are a number of tips to make you stand out and increase the capture prospects. Facebook Interest ads.

Trade Show 100

Trade Show Ads Mobile Advertising Conference 100

Lake One

MARCH 31, 2020

Trade shows are an important part of generating leads and filling the sales pipeline for many. In fact, a survey conducted by IDG reported that conferences and trade shows are listed as second, behind companies websites, on effective B2B lead generation tactics. Almost like hosting your own mini-trade show.

Trade Show 53

Trade Show Activities Webinar Metrics Account Based Marketing 53

ClickZ

JULY 16, 2020

The e-book contains a 3-step approach to maximizing performance on digital ad platforms such as Google and Facebook with the goal of achieving better efficiency from your existing media budget. Once you’ve completed all three parts of CallTrackingMetrics’s checklist, you’ll have a comprehensive digital media plan ready to go.

Spending 109

Spending Digital Marketing Funnels Funnel Advertising Resource Management 109

Pam Didner

SEPTEMBER 16, 2020

Social Media. Media Planning. Offer digital space (landing pages/contact forms) on your website to continue sales reps’ activities from trade show booths and conferences. Media Planning. The biggest benefit of digital marketing is that everything is trackable. VP of Marketing or CMO. Event Marketing.

Sales Management 103

Sales Management Paid Search Agency Top of Funnel Account Based Marketing 103

B2B Marketing Traction

JUNE 14, 2013

A lot of people think of social media as kids stuff – easy – anyone can do it. They just jump right in and do it! So, before you jump into social marketing, take a moment. Understand the medium. Set your strategy. Execute strategically and then track and analyze your results.

Social Media 100

Social Media Analytics Media Marketing & Strategy 100

Hinge Marketing

OCTOBER 9, 2013

Our research bears this out: management consulting firms lag high-growth companies in their use of techniques such as LinkedIn, Twitter and Facebook, along with other digital marketing techniques such as blogging, search engine optimization, e-newsletters, pay-per-click advertising and use of YouTube. On Twitter or Facebook?

Marketing Management 48

Marketing Management Consulting Social Media Social Marketing 48

Industrial Marketing Today

APRIL 21, 2010

Instead of spending most of their marketing budget on traditional industrial marketing channels like trade shows or direct mail, Vico produces webinars and creates content that site visitors download and others link to. In short, they are doing things that help them get found online.

Budget Programs 60

Budget Programs Education Marketing Budget Lead Scoring 60