Adobe Experience Cloud Blog

APRIL 22, 2016

Author: Sarah Quinn Video marketing is a strategy that’s dominating the internet right now, with 61% of businesses currently using video as a marketing tool, according to a recent survey The State of Video Marketing 2016 by Wyzowl. And yet, many marketers still struggle to quantify and measure its ROI.

Marketing Automation Services 48

Marketing Automation Services Video Marketing Content Marketing Analytics Tools 48

Content Standard

NOVEMBER 3, 2015

According to Econsultancy, email marketing was ranked as the best channel in terms of ROI (68 percent), an increase of 3 percent from last year. The same study found that, on average, companies are attributing 23 percent of their total sales to email marketing. Here are six tips to help you increase your email marketing ROI.

ROI 41

ROI Email Marketing Marketing Management Marketing Automation Services 41

Content Standard

NOVEMBER 3, 2015

According to Econsultancy, email marketing was ranked as the best channel in terms of ROI (68 percent), increasing 3 percent from last year. The same study found that, on average, companies are attributing 23 percent of their total sales to email marketing. Here are six tips to help you increase your email marketing ROI.

ROI 40

ROI Email Marketing Enterprise Management Marketing Management 40

Adobe Experience Cloud Blog

AUGUST 16, 2016

Author: Daniel Kushner We’re in the age where marketing is recognized as the foundation for business growth. Therefore, marketers have to devote time to determining exactly how each marketing dollar will be spent so they can optimize the ROI. You might use a variety of metrics to determine your ROI (e.g.

Marketing Budget 48

Marketing Budget Marketing Budget Creation Budget Programs Enterprise Management 48

B2B Marketing Zone Posts

NOVEMBER 2, 2010

Twitter success stories: Explaining the ROI of Twitter , October 11, 2010 Measurement and ROI are constant themes in the social media world. Based on first-hand impressions, however, it’s not how the vast majority of clients are employing (or even thinking of) marketing automation. Which leads me to my next ROI ….

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

Directive Agency

MARCH 7, 2019

In addition to her current CMO position, Maria has demonstrated exceptional knowledge of the marketing industry for nearly two decades through her various leadership roles, which included serving as the senior vice president of marketing and sales development at Apttus and as marketing leader at Marketo. Samantha Kelly.

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Demand Generation Agencies Enterprise Management Work Management Marketing Management 111

Adobe Experience Cloud Blog

MARCH 3, 2016

Content marketing is an important part of a strategic marketing mix, building brand awareness, establishing thought leadership, elevating your messaging, and engaging your audience. They play a key role in proving the ROI of your content marketing activities and should have solid data and website analytics abilities.

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Process Allocation Thought Leadership Content 48

LeadSloth

JANUARY 12, 2010

These are the trends that are mentioned most often: Improved ROI & Reporting. Integration of Social Media, Inbound Marketing and Marketing Automation. Jeff Ogden , Director of Marketing, Aplicor & President, Find New Customers. Manager, Inbound Marketing, Marketo. Creation of buyer-centric content.

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Marketing Automation Services Marketing Automation Sales Management Automation 100

Adobe Experience Cloud Blog

AUGUST 7, 2015

Author: Julie Wingerter From Demand Gen Report to Marketing Profs to Content Marketing Institute, leaders in the content marketing field are touting the benefits of incorporating interactive content—content that encourages prospects to engage and respond—into the modern marketing mix. All of this impacts pricing.

Planning 48

Planning Marketing Automation Services B2B Thought Leadership Work Management 48

Adobe Experience Cloud Blog

APRIL 23, 2012

The good news for B2B marketers in a downturn is that inbound marketing costs far less than traditional outbound marketing , so it pays to make sure your content is optimized to be found by search engines and shared via social media. Many cost-conscious marketers shun video because of the perception that it’s expensive.

Top of Funnel 48

Top of Funnel Sales Management Planning Content 48

B2B Marketing Zone Posts

MAY 3, 2010

. - B2BMarketingSmarts , April 20, 2010 Everyone — except perhaps the creative folks in advertising agencies — knows that marketing is a numbers game. Numbers such as click-thrus, cost-per-lead, cost-per-sale and ROI dominate the landscape of marketing discussions. reduce expense-to-revenue ratio) and improve overall ROI.

Forecasting 40

Forecasting Social Media B2B Marketing Social Marketing 40

Full Circle Insights

NOVEMBER 25, 2020

I’ve worked for many software companies where calculating ROI is rather difficult, but when we started Full Circle Insights, I knew that having a good tool to measure marketing could make all the difference for a CMO or VP Marketing. In your industry, where do you see the future of marketing going? Can you share a story?

Sales Management 52

Sales Management Marketing Attribution Lead Ranking Full Circle Insights 52

Full Circle Insights

NOVEMBER 25, 2020

Google retargeting, abandoned cart emails, and cross-channel advertising are examples of the powerful digital marketing tactics that cookies unlocked.”. Cookies also allow digital marketers to map customer journeys, which is the foundation of attribution and calculating an accurate ROI on marketing spend, according to Hogan.

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Lead Ranking Sales Management Marketing Attribution Enterprise Management 52