Social media sites like Facebook with its more than 750 million users, Twitter with its more than 280 million users and the business network LinkedIn with its more than 100 million users offer wide opportunities for businesses, not matter if they are B2B or B2C, to get seen and to get in touch with their future customers. Direct them to landing pages for lead generation. 10th Incorporate effective landing page for lead generation. This will ensure a steady flow of fresh business leads for your sales team. Set you brand name and look if it is mentioned. MORE >>

Social media can be a huge contributor to a company's lead generation efforts in both B2B and B2C. But how efficient are the various different social channels in directly driving leads? In a recent study of over 5,000 businesses, HubSpot found that traffic from LinkedIn generated the highest visitor-to-lead conversion rate at 2.74%, almost 3 times higher (277%) than both Twitter (.69%) 69%) and Facebook (.77%). So why might LinkedIn be the most efficient social channel for lead generation, and how can you use that to your advantage? MORE >>

In the past years Pay per click marketing has been a quick and easy solution for businesses to generate leads. When you do PPC than you generate leads as long as you pay. When you stop your PPC campaign then you will not generate leads anymore! The proven and successful inbound marketing strategy is a great way to generate high quality leads. Why is this inbound marketing such a great way to generate leads? Inbound marketing includes Blogging, Social Media, Lead Conversion, Lead Nurturing and Closed-Loop Analysis. MORE >>

Yesterday we had the privilege of presenting with a few experts in the field of lead generation on how to build the ultimate lead generation machine. Some of the highlights from yesterday's webinar: Scott Miller introduced many of the attendees to Social123, a social lead generation company, and the power of leveraging social intelligence from Facebook, Twitter and Linkedin to fill the top of your funnel. 82% of Social Media Website traffic and Leads come from Twitter- Optify. MORE >>

But for marketers social media should be about one thing: leads. Many marketers are leaving far too many leads on the table. Lets take a look at opportunities that many marketers are missing in the battle for online lead generation. Missed Social Media Lead Generation Opportunities. Businesses that blog get 55% more website traffic than those that don’t. Many businesses forget to include CTAs on their blog, preventing traffic from turning into leads. You can add an offer and landing page as part of your Facebook page. MORE >>