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100+ Surprising Video Marketing Statistics You Should Know in 2024

SocialPilot

Video marketing is the fastest-growing type of marketing in digital advertising. A study from Hubspot shows that 54% of video consumers are willing to see video content from their favorite brands. Social Media Week reported that 75% of people prefer watching videos horizontally on their mobile devices.

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The Ultimate Guide of Digital Marketing Statistics Every Marketer Should Know

Porch Group Media

Fluent) Not optimizing emails for mobile is simply no longer an option. Facebook usage has dropped considerably among teens. Facebook is the second favorite platform for consuming videos after YouTube. 40% of consumers said that they watch the most videos on Facebook. DIGITAL ADVERTISING. (eMarketer). eMarketer).

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What are CMOs’ Most Important Media Channels?

Porch Group Media

Mobile Video – 56%. Currently, 19% of CMOs spend 80% or more of their advertising budget on digital channels and on the other end of the scale, 22% spend less than 20% and 30% spend between 20-39% on digital advertising channels. Social Media Advertising Statistics. Search – 73%. Online video – 63%. Email – 59%.

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Facebook Tests Real-Time Ad Targeting Based on Web Browsing Activity

Hubspot

As a user, the ads you get served on Facebook are about to get a whole lot eerier (a kinder word for creepy). But as a marketer, these new Facebook ad targeting options coming soon will also enable you to achieve a whole new level of Facebook ad relevancy. How Facebook Exchange Works.

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Facebook Launches New Ad Retargeting Tool Following Impressive Beta Results

Hubspot

Just about three months ago, we learned about and reported on Facebook's tests of a new ad targeting tool called Facebook Exchange. And as of yesterday, Facebook announced that Facebook Exchange is officially out of beta. Facebook Exchange: A Recap. Facebook indicates it works with are over a dozen DSPs.).

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How To Leverage The Rise of "Near Me" Searches

Hubspot

Additionally, mobile searches for local services continue to rise, and by 2021, mobile devices are expected to influence $1.4 Here, we'll explore the importance of local SEO, how you can rank both on desktop and mobile for "near me" related searches, and how to optimize for voice search, as well. trillion in local sales.

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5 Proven Tips to Keep Leads Engaged With Retargeting

Hubspot

Retargeting is a method of digital advertising that aims to entice users back to an advertiser’s site after they have left. Advertisements are show to customers who have demonstrated what we call intent, which is an action they’ve performed on an advertiser’s site that shows they’re interested in a product or service.