Convince & Convert

SEPTEMBER 20, 2010

Private brand communities vs. Facebook. The range of Facebook usage is just 37% – 51%. What this means is that in reality, B2C and B2B marketers are largely using the same social tactics. Linkedin Groups vs. Twitter. Podcasts vs. YouTube. This chart shows usage of five major social outposts by organization type.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Convince & Convert

SEPTEMBER 21, 2010

applications like Facebook, Twitter, Skype, etc. I think Facebook pages are a tool that are not given enough credit right now. Most of the tools in the space focus on Twitter, we focus on Facebook Pages, YouTube and Twitter. Bonus: My list of social media monitoring tools that I collect to share with others and test myself.

Social Media 155

Social Media Media Paid Content Work Management 155

KoMarketing Associates

JANUARY 24, 2017

Gartner research shows , within four years, 30% of web browsing sessions will be done without a screen. For online marketers, this means that the use of natural language in page tagging and on-page content will be essential for search engine optimization. 7. ” 12. Consider Chatbots for SEO. ” 29.

Organization 120

Organization SEO Practices Best Practices 120

Televerde

OCTOBER 30, 2019

Using video on a landing page can increase conversion by as much as 80% (Content Marketing Institute, 2017). 64% of users are more likely to buy a product online after watching a video (Statista.com, 2019). 6 in 10 people say watching a video on Facebook has influenced their purchasing decisions. billion (Gartner, 2016).

Paid Content 45

Paid Content Statistics B2B Marketing Peer-to-peer 45

B2B Digital Marketer

OCTOBER 19, 2020

And in that case, I would say it’s probably more of the branding because with enterprise sales, they want to make sure that the vendor they’re buying from it’s legit, that they, you know, they have been reviewed by like Gartner or Forrester or some of these analysts in the enterprise. They it’s tougher for them to buy.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Sales Qualified Leads 52

KoMarketing Associates

APRIL 15, 2020

Research from Gartner has revealed that not only does most of the buyers’ journey happen before the company is ever contacted; only 17% of the cumulative time a buyer puts into making a purchase will be spent meeting with potential suppliers. Now, given recent events, B2B marketers are likely to have even more channels to manage.

Buyer's Journey 157

Buyer's Journey Peer-to-peer Enterprise Management Work Management 157

B2B Digital Marketer

OCTOBER 5, 2020

And so they let Facebook kind of determine what advertising venues or products really serve, uh, the digital space. And so, you know, obviously in 2004, Jim Rembach ( 23:47 ): Um, Google was barely a household name and certainly there wasn’t LinkedIn or Facebook.

Sales Management 52

Sales Management B2B Marketing Top of Funnel Planning 52

Ambal's Amusings

AUGUST 27, 2009

Mention relevant newsletter or blog content on Facebook or to your LinkedIn groups. Maria Pergolino works as Inbound Marketing Manager at Marketo , leading their efforts in adoption of social media channels for brand awareness and demand generation. Link to your enewsletter, blog, Tweets and linkedIn profile from your email signatures.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

Optinmonster

NOVEMBER 15, 2022

To take your lead magnet game one step further, create a collection of lead magnet templates, like Digital Marketer’s Ultimate Facebook Ad Template Library. We highly recommend using Facebook ads for this because Facebook has the most powerful targeting features out of any other social media advertising channel.

Sales Qualified Leads 145

Sales Qualified Leads Work Management Lead Ranking Lead Scoring 145

SnapApp

AUGUST 1, 2017

Both Forrester and Gartner predict that by 2020, 80% of the buying process will occur without any human contact. According to Marketing Sherpa, only 27% of leads are sales ready when first captured. Several touches are needed for prospects to gather information, and more are needed for marketing to determine sales readiness. .

Demand Generation Agencies 74

Demand Generation Agencies Demand Generation Top of Funnel Lead Ranking 74

Online Marketing Institute

JUNE 22, 2009

I started with a little… Read more… Doug Kessler | January 16th, 2008 | no comments Pico-Branding: New Rules for Marketing UPDATE : this post has been kindly featured on BtoB Magazine’s ‘Blogs of the Week’ (Thanks guys!) I was just doing a spot of browser testing on an old PC.

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40

SnapApp

DECEMBER 22, 2016

If you need more convincing, their blog has tons of information about marketing, how to use Facebook, the best ways to engage through email, and more. Recommended reading: 5 Things Marketers Need to Know About Gen Z. #4. Enchanting Marketing. If you want to crush it with facebook, read this blog. CoSchedule.

Marketing Analytics Tools 48

Marketing Analytics Tools Sales Management Top of Funnel Planning 48

The ROI Guy

SEPTEMBER 17, 2010

Friday, September 17, 2010 Leaders indicate Growing Investment in Smart Digital Content The migration of B2B marketing budgets from traditional marketing vehicles toward digital channels continues according to a study by Booz & Co. Tom then served Gartner as a Managing VP. Gartner CIO Study Highlights Need for Outcome-Base.

Marketing Budget 40

Marketing Budget ROI Budget Programs Work Management 40