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The Best Marketing Conferences of 2020

Marketing Insider Group

Sessions focus on building traffic, increasing brand awareness, improving customer service, and gaining insight into the latest tools and techniques. The program for 2020 has yet to be confirmed, but previous years included topics such as CRO testing, storytelling, voice search optimization, technical SEO, and machine learning for PPC.

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Digital Ads Don’t Work And Everyone Knows It

Marketing Insider Group

Google, Facebook, and other social media platforms only exist because they convinced brands to spend money on “highly targeted” ads based on our behavior, demographics, or interests. When brands slash their PPC and banner ad budgets, they notice paid traffic drops but sales are unchanged. Do Digital Ads Work?

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14 Pro Tips for Running a Successful Business

Hubspot

You can certainly focus on getting new customers through Facebook, email marketing , digital ads, and search engines, but strong businesses condense their strategy down to a primary platform that they own. High-quality, valuable content drives traffic and leads to you. Social media. Business website. Content marketing.

Tips 101
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Content Retargeting: A Marketer's Guide to Getting Started

Hubspot

over the last six years , so we certainly weren’t hurting for traffic! Our issues were not really all that unique -- data from Forrester shows that 96% of website visitors just don’t convert to a lead or sale. Larry is the founder and CTO of WordStream, provider of the 20-Minute PPC Work Week and the AdWords Grader.

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17 Silly Missed Lead Generation Opportunities

Hubspot

Not only will you generate traffic to your landing pages, but you'll also generate inbound links to support your business' SEO strategy. In fact, Forrester Research reports that companies that excel at lead nurturing generate 50% more sales-ready leads at 33% lower cost. Talk about a win-win!

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9 Mission-Critical Lead Generation Metrics You Need To Track

Single Grain

The average data-driven business is growing more than 30% year-over-year , according to Forrester. For instance, a B2C company might prefer to use social media to capture leads for its new course in a cost-effective way, whereas a B2B company with a bigger budget would be happy to shell out on a targeted PPC (pay-per-click) ad campaign.

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199 Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

Optinmonster states that “research gets millions of shares on Facebook.” Industries that blog tend to reach 55% more web traffic. The most effective way to blog is to post titles with 6-13 words in order to drive the most traffic. About 90% of website pages acquire zero organic traffic from Google. Optinmonster).

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