Biznology

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Let's Face It For Facebook: It's All About The Benjamins

Biznology

Privacy is an illusion when it comes to Facebook. All of this talk about how Facebook listens and has heard the cry of the dear Facebook faithful is bunk. Honestly, it's not the first priority of most companies, so why would Facebook be any different? Bottom line is that Facebook is about money.

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50 Facts about online consumer behavior not to ignore

Biznology

95% of Millennials expect brands to have a Facebook presence. 87% of Gen X-ers (30- to 44-year-olds) and 70% of those ages 45 to 60 think brands should, at the very least, have a Facebook page. Forrester ). Forrester ). FINDING YOUR AUDIENCE. Conductor ). Social Media Examiner ). State of Procurement Study ). GE Capitol).

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Social Media is a life sentence

Biznology

So, every morning, you need to line up your day: your daily dose of azathioprine, your daily blog post, your daily tweets, your daily pins, your daily Facebook posts, and your daily dose of comments, responses, retweets, reports, favorites, and the like. Don’t’ Freak Out. Fortune-Teller Chris Reads the Tea Leaves.

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Do you know how to listen in social media?

Biznology

I offered a free copy of the Forrester Wave report on social media listening to attendees--please contact me if you'd like one, too. Tags: Social Media Marketing business facebook internetmarketing marketingandadvertising socialmedia twitter youtube. " If you've been struggling with whether it is worth it to engage in social media.

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37 reasons that video content is king

Biznology

By the percentages: 200% to 300% increase in click-through rate when marketers include video in an e-mail ( Forrester ). 65% increase in engagement was reported in just one month after the introduction of Facebook timeline for brands added videos (Source: Simply Measured ). ” Here are 37 reasons why. comScore and Nielsen ).

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11 tips and tools to jump-start your SEO

Biznology

54% of people come to a website from a search engine (source: Forrester ). GENERATE OUTREACH AND VISIBILITY WITH SOCIAL MEDIA: Your social network pages like Facebook, Twitter, LinkedIn and Google+ not only provide outreach but additional ranking on search pages so your business can appear multiple times on a search page.

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Scaling Social Intelligence Across the Enterprise

Biznology

I had a great session yesterday with Zach Hofer-Shall at the Forrester Marketing Forum in San Francisco, substituting for Converseon CEO Rob Key. Image via CrunchBase.