Convince & Convert

MAY 18, 2012

Let’s talk a little bit about Facebook, shall we? Some of the people listening to this podcast may have heard of Facebook. Eric : I think this is going to be the Facebook episode. Jay : It may be, so we are recording this in the shadow of the Facebook IPO, and two things actually happened today. I say, probably not.

Paid Content 115

Paid Content Enterprise Management Work Management Marketing Management 115

Marketing Insider Group

NOVEMBER 10, 2020

Focus groups. Segmentation can also help you to identify the most effective marketing platforms and strategies to reach different audience groups. If half your audience only uses Instagram and the other half only uses Facebook, you need to know this information in order to communicate with them. Customer surveys.

Segmentation 358

Segmentation Research Psychographics Marketing Budget 358

Marketing Insider Group

JULY 14, 2020

Take social media use as an example – according to a study by Pew Research, platforms like Snapchat and Instagram are preferred by younger consumer groups, whereas Facebook and YouTube are used more widely by older generations. Expand into other paid sources like social ads, PPC, or even televised commercials.

Marketing Strategy 307

Marketing Strategy Marketing & Strategy Ad Building Marketing Management 307

Buzz Marketing for Technology

JULY 7, 2008

Television hit a tipping point - but channels (NBC) don’t. Too many people come to Telligent, as a platform vendor (yes, we have multiple extensibility points and workflow definitions), and say they “Want Facebook&# for thier website. The social side is interesting when it comes up in B2B or B2C. Content still is king.

Social Media 100

Social Media Communities Wiki Work Management 100

Convince & Convert

APRIL 20, 2011

Our preference of city to country, work to play, beer to wine, restaurant to home cooking, video games to books, television to the outdoors, football to soccer, golf to baseball, etc. The average Facebook page has 4,596 fans. Let’s say a company decides to use Facebook as a market research tool. Source: [link].

Research 134

Research Television marketing ROI Social Media 134

Convince & Convert

FEBRUARY 22, 2016

If we look at some of the tech companies out there—Google, Facebook, Twitter, and so on—we can see that they’re constantly listening to consumers and adjusting their products or services depending on what their customers like and want. Not too long after this, Facebook decided to roll out their version of a “dislike” button.

Paid Search Agency 103

Paid Search Agency Advertising Agencies Mobile Advertising Marketing & Strategy 103

Buffer

JANUARY 2, 2019

Hailley : From chatbots to ad optimization, platforms like Google and Facebook have been continuing to adopt artificial intelligence to enhance customer interaction. In fact, one of every four Facebook Pages now use paid advertising as part of their strategy. And Facebook accounts for 23% of total U.S. digital ad spending.

Social Media 111

Social Media Trends Marketing AI Media 111

seo.co

JANUARY 25, 2021

The television revolution that began half a century ago spawned a number of industries, including the manufacturing of TV sets, but the long-term winners were those who used the medium to deliver information and entertainment…”. Whether it’s surveys, testimonials, or focus groups, it never hurts to ask! Listen on social media.

SEO 115

SEO Lead Scoring Lead Ranking Content 115

Hubspot

FEBRUARY 3, 2013

Super Bowl-themed marketing has certainly made a huge shift with the arrival of Twitter, Facebook, YouTube, and other, more cost-effective marketing tactics. Once YouTube, Facebook, and Twitter came around, suddenly, the world of Super Bowl-themed marketing looked a whole lot more optimistic. Ready to get started? for 30 seconds.

Paid Search Agency 28

Paid Search Agency Advertising Agencies Mobile Advertising Inbound Marketing 28

Anteriad

APRIL 25, 2023

Earned media Once known as word-of-mouth, earned media is advertising that comes from Influencers, someone who uses your product and talks about it on a Facebook post or their YouTube channel, for example. Focus group A focus group is usually a group made up of a new product’s target audience that scores the product based on opinion.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Anteriad

APRIL 25, 2023

Earned media Once known as word-of-mouth, earned media is advertising that comes from Influencers, someone who uses your product and talks about it on a Facebook post or their YouTube channel, for example. Focus group A focus group is usually a group made up of a new product’s target audience that scores the product based on opinion.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84

Hubspot

MAY 15, 2013

In addition, posts with videos attract 3 times more inbound links than plain text posts, and in just one month after the introduction of visual content in Facebook Timelines for brands, engagement increased 65%. Today, the focus on measurement need also apply to a marketer''s content creation approach.

Paid Content 28

Paid Content Education Planning Paid Search Agency 28