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What Do You Do When You Lose Organic Traffic to Google SERP Features?

Moz

Posted by Emily.Potter Google’s increasing dominance of their own search engine results pages (SERPs) has kicked up a lot of panic and controversy in the SEO industry. But if you have done a traffic drop analysis and reached the conclusion that you're likely to be suffering from a change in SERP features, then keep reading.

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Is Page One Overrated? The Truth About Organic Search Results

Hubspot

Answers were predictably varied, but they allowed us to draw some pretty clear SERP statistics and conclusions. So what do these SERP statistics mean for you? Does that mean Google search stats are the only ones that matter? Try Pivoting to a PPC Strategy. And as for clicks? Pages two and three get just 5.59% combined.

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A guide to setting up your very own search intent projects

Moz

Posted by TheMozTeam This post was originally published on the STAT blog. Whether you’re tracking thousands or millions of keywords, if you expect to extract deep insights and trends just by looking at your keywords from a high-level, you’re not getting the full story. And you’re probably already applying this outside of STAT.

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6 Techniques to Evaluate the SEO Value of Your Content

Scoop.it

70% of online marketers recommend SEO over PPC (pay per click) for boosting sales. This is not always straightforward to track, but looking at social media and customer comments can be an indication. Focussing on these areas will give you a good picture in terms of stats of how well your content strategy is serving your brand.

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Google Search Console Keyword Ranking: Why SEOs Love It

Directive Agency

Under “Settings” in Google Search Console, you can find your “Crawl stats.” The ability to track your CTR is a vital clue at how relevant your pages are in the search results they’re appearing in. And of course the higher your pages appear, the more likely users are to click, so keeping a close eye on both metrics can be important.

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PPC Consulting: Why It’s Essential for Business Growth

Single Grain

Enter PPC consulting. But without expert guidance, PPC can be challenging and costly. In this post, we’ll share why PPC consulting is essential, demystify pay-per-click marketing, and give you tips for hiring the best PPC consultant for your business. In pay-per-click marketing , keywords matter more.

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Our Unique Approach to Content Marketing in 2017

Directive Agency

Because when it comes to B2B demand and lead generation, content is one of (if not the) hardest to track and correlate. As opposed to 1-1 tracking campaigns like PPC, attributing marketing wins to content can be tough. In PPC, it’s easy to see where you are spending your money and where it’s working/wasteful.