Albacross

JANUARY 17, 2020

In ActiveCampaign we enroll the leads into various relevant email marketing flows and onboarding activities, so we get in touch with our leads with correct timing and with relevant content based on the advanced data-filtering from Albacross. Airtable helps us stay organized – we use it as a CRM to track the customer's journey.

Marketing Automation Services 122

Marketing Automation Services Top of Funnel Budget Programs Work Management 122

Hubspot

MAY 6, 2021

In this blog post, we’ll review the definition of a lead source, why lead sources are so important, common types, and best practices for managing and tracking them. Identify and track your lead sources. If you’re looking to identify, track, and measure your lead sources, you’ll likely use a lead tracking tool.

Paid Content 90

Paid Content Lead Ranking Sales Qualified Leads Lead Scoring 90

Convert

MARCH 21, 2023

When users click with their mouse or tap on a touch screen device, it adds one value to that point on your page. If you observe that only 5% of your visitors get to the section of your page where you reveal a discount code that helps conversion, you’ll have to move it up to where you get more eyes on it.

Comparison 52

Comparison Budget Programs Tools Marketing Analytics Tools 52

Directive Agency

MAY 26, 2017

If the screenshot below ( courtesy of Hubspot) proves anything, it’s that social media is a must for B2B demand generation. From promoting content to interacting with C-level executives in multi-touch marketing campaigns, social media is a must for any 2017 B2B marketing campaign.

Demand Generation Agencies 61

Demand Generation Agencies Demand Lead Ranking Practices 61

Hubspot

AUGUST 31, 2015

We'll touch on some of most important things to know before you run an app install campaign for the first time. Before mobile took our lives by storm, tracking and measuring digital marketing campaigns was easy -- we just used cookies. Today’s mobile measurement largely runs on a last-click attribution model.

Multi-Touch Attribution 28

Multi-Touch Attribution Paid Search Agency Ads Campaigns 28

Hubspot

SEPTEMBER 26, 2013

Here on the HubSpot blog, we’ve written glossary-themed posts that cover some of the core components of inbound marketing -- we''ve covered email marketing , website optimization , social media , and the list goes on. Business blogging retains all the attributes of “regular” blogging, but adds a tasty layer of marketing strategy on top.

Inbound Marketing 28

Inbound Marketing Top of Funnel Sales Management Marketing Automation Services 28

Full Circle Insights

MAY 3, 2022

According to an ABM statistics roundup from HubSpot , most marketers (70%) report using an Account-Based Marketing (ABM) approach in 2021. Attribution: From Beginner to Bada$$ Webinars. Intro to Full Circle Campaign Attribution Videos. Campaign Attribution + Funnel Metrics = The New Normal?

Account Based Marketing 52

Account Based Marketing ABM Marketing Attribution Top of Funnel 52

Hubspot

MARCH 10, 2016

Here on the HubSpot blog, we’ve written glossary-themed posts that cover some of the core components of inbound marketing. What I sometimes refer to as the “eyes” of inbound marketing, analytics is essentially the discovery and communication of meaningful patterns in data. At HubSpot, we think COS is better than CMS.

Paid Content 28

Paid Content Sales Management CMS Development Work Management 28