SmartBug Media

MARCH 19, 2021

As early pioneers of the inbound marketing movement, it should come as no surprise that the HubSpot blog is one of the most comprehensive resources for inbound marketers out there. In addition to blog articles and content, HubSpot also offers an amazing inbound marketing training curriculum —and it’s free! What Is Clubhouse?

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

Hubspot

AUGUST 8, 2019

Pay-per-click advertising is most common in search engine results pages (SERPs), like Google or Bing, but is also used on social channels (although CPM is more common). This means more clicks and a greater chance of conversion.” - Laura Mittelmann, Paid Acquisition at HubSpot. Maximum Bid. Your keywords should inform your ad text.

Paid Content 77

Paid Content PPC Cost Per Thousand Cost Per Click 77

Moz

FEBRUARY 20, 2019

3 cups of different touch points to identify channel roles — bringing in traffic, generating opt-ins, closing sales, etc. You're not making an automated report — even a HubSpot intern can do that. Full tray of Data Studio visualizations that appeal to the eye. 1 to 2 heads of your analyst brain, baked into the analysis.

Analysis 55

Analysis Advertising Channels Marketing Analytics Tools SEO 55

Hubspot

MAY 6, 2021

In this blog post, we’ll review the definition of a lead source, why lead sources are so important, common types, and best practices for managing and tracking them. Organic search (lead sources from the search engine results page/ SERP). Identify and track your lead sources. This is known as a lead source. Lead Source.

Paid Content 87

Paid Content Lead Ranking Sales Qualified Leads Lead Scoring 87

Convert

MARCH 21, 2023

When users click with their mouse or tap on a touch screen device, it adds one value to that point on your page. If you observe that only 5% of your visitors get to the section of your page where you reveal a discount code that helps conversion, you’ll have to move it up to where you get more eyes on it.

Comparison 52

Comparison Budget Programs Tools Marketing Analytics Tools 52

Directive Agency

MAY 26, 2017

If the screenshot below ( courtesy of Hubspot) proves anything, it’s that social media is a must for B2B demand generation. From promoting content to interacting with C-level executives in multi-touch marketing campaigns, social media is a must for any 2017 B2B marketing campaign.

Demand Generation Agencies 61

Demand Generation Agencies Demand Lead Ranking Practices 61