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The Ultimate Guide to PPC

Hubspot

This means more clicks and a greater chance of conversion.” - Laura Mittelmann, Paid Acquisition at HubSpot. Let’s touch on some common PPC goals and how to measure them. You should be able to track this through a quality a CMS software or attribution reporting. Set Up Google Analytics and Tracking.

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The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

Here on the HubSpot blog, we’ve written glossary-themed posts that cover some of the core components of inbound marketing. What I sometimes refer to as the “eyes” of inbound marketing, analytics is essentially the discovery and communication of meaningful patterns in data. At HubSpot, we think COS is better than CMS.