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The Ultimate Guide to PPC

Hubspot

As a marketer, PPC is a skill that you should have in your toolbelt — or at least have a basic understanding of. When done right, PPC can earn you quality leads. When done right, PPC can earn you quality leads. Benefits of PPC. In other words, PPC is your shortcut to getting to the top within your niche.

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50 Inbound Marketing Resources Every B2B Marketer Should Subscribe To

SmartBug Media

As early pioneers of the inbound marketing movement, it should come as no surprise that the HubSpot blog is one of the most comprehensive resources for inbound marketers out there. In addition to blog articles and content, HubSpot also offers an amazing inbound marketing training curriculum —and it’s free! What Is Clubhouse?

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Are Websites Getting Easier or Harder to Create?

EMagine B2B Blog

I’m literally the last person in the world who would disparage the tremendous entrepreneurship in the digital space, between Web Design, SEO, PPC, Social Media and what have you. I can only attribute this to lack of experience. I mean, 20+ years ago I was out there selling websites not having a clue what I was talking about.

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Lead Source: What Is It and Why It's Valuable To Your Team

Hubspot

In this blog post, we’ll review the definition of a lead source, why lead sources are so important, common types, and best practices for managing and tracking them. Paid ads (PPC, display ads). Identify and track your lead sources. Here are some examples of powerful tools that can help you with lead source tracking.

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B2B Demand Gen Best Practices: 4 Lessons We Learned From Niching

Directive Agency

If the screenshot below ( courtesy of Hubspot) proves anything, it’s that social media is a must for B2B demand generation. From promoting content to interacting with C-level executives in multi-touch marketing campaigns, social media is a must for any 2017 B2B marketing campaign.

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The 45 Inbound Marketing Terms You Should Know [Glossary]

Hubspot

Here on the HubSpot blog, we’ve written glossary-themed posts that cover some of the core components of inbound marketing -- we''ve covered email marketing , website optimization , social media , and the list goes on. Business blogging retains all the attributes of “regular” blogging, but adds a tasty layer of marketing strategy on top.

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The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

Here on the HubSpot blog, we’ve written glossary-themed posts that cover some of the core components of inbound marketing. What I sometimes refer to as the “eyes” of inbound marketing, analytics is essentially the discovery and communication of meaningful patterns in data. At HubSpot, we think COS is better than CMS.