B2B Memes

DECEMBER 1, 2011

The content market is no longer about control, but collaboration, about equal exchange. Making Paying for Content More Personal. The longer traditional media thinks in terms of how they can make their customers do things, the closer they are to extinction. Related posts: Information Also Wants to Be Expensive.

Ad Exchange 100

Ad Exchange Custom Publishing Distribution Media 100

B2B Memes

OCTOBER 6, 2011

The way forward for journalists is not commodity content but uniquely personal content. That doesn’t mean journalism shouldn’t be conversational or personal. As Harbert argues, what gives the journalist’s work true value is the human, personal perspective. Without the I , journalism is just an exchange of data.

Startups 100

Startups Press Software Intent 100

B2B Memes

NOVEMBER 23, 2011

It is no longer a one-way speech, but a two-way exchange. We tend to forget that a conversation is not simply one person talking, then the other. As a result, the nature of journalistic discourse is transforming. As I say, all this is old hat for anyone even slightly familiar with new media. But that’s the challenge.

Peer-to-peer 100

Peer-to-peer Media Public Relations Social Media 100

B2B Memes

JUNE 30, 2010

In his career, as in his personal life, he papers over the ugly truth until it’s too late. Watching the exchange, it’s hard not to think of British Petroleum’s disastrous handling of the Gulf oil spill. It’s no coincidence that Jack Lemon’s character works in public relations.

PR 100

PR Public Relations Ethics Transparency 100

B2B Memes

JANUARY 31, 2012

If you pay a small but measurable amount for my book, it makes for a more meaningful exchange. I’d be the first person to suggest that if you have the slightest interest in self-publishing, you should do it. Second, it somehow feels more genuine to charge for it. Giving it away just wouldn’t feel the same. It’s really not that hard.

Amazon 100

Amazon Urgency Marketing Paper Distribution 100

B2B Memes

SEPTEMBER 9, 2010

We plan to offer a lot of value for free but will exchange value-add services for customer demographics. Will that person typically create content as well, or just curate and commission it? Is there a significant element of personalization or social input in the technology? These positions are key hires in each vertical.

Media 100

Media Lead Ranking B2B Thought Leadership Verticals 100