Adobe Experience Cloud Blog

FEBRUARY 17, 2011

Take YouTube, for example. Second only to Google, YouTube has rapidly emerged as an easy-to-use and reliable search tool; it overtook Yahoo as the second largest search engine in 2008 and is now the fastest-growing media platform in history. Remember how much of a game-changer television ads were to print and radio?

Top of Funnel 48

Top of Funnel B2B Sales Video Marketing B2B Marketing 48

Hubspot

JANUARY 10, 2017

Eighty-six percent of colleges already have a presence on YouTube. It's being heavily promoted on that old video channel – your television. YouTube continues to improve its own live stream functionality. Here are some more experiential marketing examples. Incorporating video into your content plans is no longer optional.

Education 28

Education WOMM Trends Planning 28

Hubspot

NOVEMBER 4, 2011

Why it's Awesome: This is an example of a great like-gating image that also includes an email opt-in form as well as Twitter and YouTube links above the fold. Samsung Televisions. Samsung Televisions does a great job of integrating a contest into its page. Each of them has different strengths, but they're all AWESOME.

Facebook 28

Facebook Best Practices Paid Search Agency Television marketing 28

Hubspot

APRIL 24, 2015

These teams help them with everything from publishing to their Instagram feeds to partnering with brands to coaching them on how to act during television appearances. As it turns out, m arketing in the urban music world is a bit of a word-of-mouth game. One such example is this Vine video, posted by choreographer Corey Scherer.

Planning 28

Planning Campaigns Advertising Agencies First-Mover Advantage 28

Sprout Social

DECEMBER 9, 2021

Social media is nearly as common as TV or radio ads and word-of-mouth for learning about brands. For example, if you’re a retail business and a holiday is coming up, you can create a shoppable Facebook ad for a new product line. One-third of consumers discover new accounts to follow through digital word-of-mouth.

Social Media 144

Social Media Media Word of Mouth Paid Search Agency 144

Hubspot

NOVEMBER 11, 2014

Because we’re not doing the standard banner, there’s more of an education aspect -- here’s how we can get people to talk about your brand through word of mouth marketing and get engaged with it. Maybe if they’re in the automotive or food industry, we’ll show examples in regards to those. If so, how?

Process 28

Process Paid Search Agency Advertising Agencies PR 28

Magisto

MARCH 31, 2019

For example, if they were to hire this product for a job what would it be? A customer may find your business on social media, on a review website or via word of mouth. Video is the only touchpoint that can use the power of word of mouth, the relatability of a one-on-one meeting and be virally spread on social media.

Conversion 60

Conversion Word of Mouth Touchpoints Mobile Advertising 60

Single Grain

MAY 9, 2023

Dive Deeper: 18 Engaging Video Content Types that People Love to Watch 2) Reach a Wider Audience YouTuber users view 1 billion hours of video content daily , so it’s no surprise that video ads can attract a wider audience. Dollar Shave Club’s “Our Razors Are Borrowed for a Reason” campaign is a perfect example. 53% of U.S.

Paid Content 52

Paid Content Paid Search Agency Advertisements Advertising 52

Hinge Marketing

SEPTEMBER 29, 2022

Some are stuck in the past and believe that word-of-mouth referrals are the only way to build their business. For example, in the past, a firm’s growth was limited by the number of people their principals could meet in person. For example, you might write about coming trends or the future of your industry.

Work Management 139

Work Management Marketing Management Marketing Automation Services Paid Content 139

EveryoneSocial

JUNE 8, 2021

For example, you may A/B test images in a social ad to see which one performs better. Instagram, for example, determines what posts appear in each user’s feed based on the likelihood that the content will appeal to the user, the date the content was published, and the user’s previous interactions with the person who posted the content.

Paid Content 106

Paid Content Social Media Cost Per Click Social Marketing 106

Single Grain

AUGUST 29, 2019

The best marketing strategy in this world is word-of-mouth marketing. How does Amazon generate word-of-mouth referrals from their customers? If you're not doing something that people will remark on, then it's going to be hard to generate word of mouth. Beginner’s Guide to Amazon PPC Ad Campaigns.

SMB 83

SMB Paid Content Marketing & Strategy Marketing Strategy 83

Convince & Convert

FEBRUARY 24, 2016

Influence marketing creates word-of-mouth advertising using people that are trusted in certain circles. Communication with the celebrity runs one way as a single message leveraged on a platform, like a television broadcast, meant to reach as many people as possible. Proactiv’s campaign with Jessica Simpson is a fine example.

Word of Mouth 116

Word of Mouth Marketing & Strategy Blogger Television marketing 116

Single Grain

JULY 19, 2019

YouTube has 1.9 YouGov , which tracks the perception of more than 1,500 brands daily through its BrandIndex, stated that IHOP's Word-of-Mouth Score rose in the week after the announcement. Since Facebook and YouTube announce when a brand goes “live,” Wix's video teaser got 3.2 billion users. Twitter has 330 million users.

Social Media 106

Social Media Media Top of Funnel Banners 106

Optinmonster

FEBRUARY 10, 2020

What are some great inbound marketing examples? Chatbots are a great example. Soon we’ll look at a few examples of companies who know a thing or two about successful inbound marketing. Great Inbound Marketing Examples. Starbucks is an awesome example of successful inbound marketing tips to follow.

Inbound Marketing 99

Inbound Marketing Tips Planning Paid Search Agency 99

Single Grain

MAY 16, 2023

Some examples include: Image ads: Use photo advertisements for a crisp and clean way to showcase compelling visuals of your clothing line. Compared to traditional advertising methods such as print or television ads, Facebook Ads offer a much more cost-effective way to reach out to your target audience.

Paid Content 52

Paid Content Paid Search Agency Facebook Ads 52

Hubspot

NOVEMBER 7, 2016

And remember, it works in a number of sectors -- at least half of nonprofits, for example, say that a rebrand has increased their revenue. Trader Joe’s doesn’t have an official Facebook, Twitter, or Instagram account, nor will you see television ads. Use your rebrand as a way to create buzz within your industry. Experience.

Marketing Budget 78

Marketing Budget Branding Brand Identity Sales Management 78

Convince & Convert

JULY 1, 2016

In fact, the research from Keller Fay group says that 90% of word of mouth takes place offline. To be a little more specific, there are things that happen on television. They’re going to receive a PDF version here and here’s an example of that. I say that as a social media guy. I certainly believe that to be true.

Marketing Automation Services 113

Marketing Automation Services Work Management Paid Search Agency Ideal Customer Profiles 113

Single Grain

MAY 8, 2023

In Facebook, you set up DMA (the geographic areas in which local television viewing is measured by Nielsen) targeting when you’re creating your audiences. If online retailer, Temu , is any example to go by, you can drive an immense amount of e-commerce sales via an intentional and cleanly cadenced Facebook advertising campaign.

Paid Content 52

Paid Content Paid Search Agency Facebook Ads 52

Convince & Convert

FEBRUARY 25, 2010

The best example I’ve ever seen of this is from a company called ThinkGeek , which prides itself on carrying the most robust collection of unique, thought-provoking products with the biggest nerd appeal on the planet. But the best example I’ve seen is on their Facebook page, where one fan posted an update on their wall — in BINARY CODE.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Sprout Social

MARCH 27, 2023

How to run a successful social media campaign 7 extraordinary social media campaign examples 25 tips for building your own unforgettable campaign What is a social media campaign? For example, Sprout Social’s annual Year in Social campaign starts with the creation of a special end-of-year recap report in our platform.

Social Media 127

Social Media Paid Content Campaigns Media 127

Hubspot

OCTOBER 28, 2019

For each example, I'll also discuss some insights that marketers can gain from each and explain how you can implement something similar in your next campaign. This Wendy’s Twitch stream is a great example of how a brand can identify and leverage places where its demographic is already consuming content. Commercials.

Paid Content 62

Paid Content Campaigns Planning Paid Search Agency 62

Anteriad

APRIL 25, 2023

Some examples of black hat SEO techniques include keyword stuffing, invisible text, doorway pages, and adding unrelated keywords to the page content or page swapping. An effective call to action – at the end of content, for example – makes visitors to a website more likely to become a lead. See White Hat SEO.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Anteriad

APRIL 25, 2023

Some examples of black hat SEO techniques include keyword stuffing, invisible text, doorway pages, and adding unrelated keywords to the page content or page swapping. An effective call to action – at the end of content, for example – makes visitors to a website more likely to become a lead. See White Hat SEO.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84

Single Grain

APRIL 28, 2020

This post about the best digital marketing campaigns you can learn from has been updated with fresh examples for 2020. 31 Top Digital Marketing Campaign Examples. Eric has a daily bite-size marketing podcast (co-hosted with Neil Patel) called Marketing School , as well as the weekly Leveling Up podcast and a YouTube channel.

Marketing Budget 141

Marketing Budget Campaigns Paid Search Agency Work Management 141

Contently

JUNE 19, 2019

Just look at how all movie studios now place five seconds of flashy action before every trailer on YouTube. That’s especially true in TV, where shows, even ones with significant hype, build up a viewership over time thanks to word of mouth. The videos were loosely based on YouTube’s popular make-up tutorial trend.

Paid Search Agency 167

Paid Search Agency Tactics Video Marketing Companies 167

Single Grain

SEPTEMBER 12, 2019

Here are a few inspiring stats about influencer marketing : 70% of teenage YouTube subscribers trust influencer opinions over traditional celebrities. Why YouTube? How to Work with YouTube Influencers to Grow Your Business. On average, businesses generate $6.50 for every $1 invested in influencer marketing.

Paid Content 101

Paid Content Marketing Budget Branding Brand Identity 101

Hubspot

MAY 15, 2013

Here are some examples of how today''s marketers can evolve from the guessing game of the past to today''s more accurate, metrics-driven approach: A/B testing each email so contacts always receives the highest-performing email possible. Terminating paid campaigns that aren’t delivering ROI.

Paid Content 28

Paid Content Education Planning Paid Search Agency 28

Single Grain

JUNE 26, 2023

Here are some examples, with a focus on well-known American franchises. YouTube : If a franchise can create compelling video content (like tutorials, product demonstrations or behind-the-scenes looks), YouTube can be a great platform. It’s especially effective for sharing news and updates, and for customer service.

Paid Search Agency 52

Paid Search Agency Ads Lead Ranking Lead Scoring 52