The Effective Marketer

FEBRUARY 15, 2009

He uses examples like 37Signals, Copyblogger, FogCreek Software, Zappos, and make a good case for trying to think for yourself instead of just following what others are saying. In your example, you could own tradeshows or social media while your competitor thrashes with print. In fact, perhaps it means exactly the opposite!

Work Management 100

Work Management Marketing Budget Marketing Automation Services Marketing Management 100

The Effective Marketer

MAY 9, 2011

This could be a good stepping stone for a promising young Marketing Coordinator, for example. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 You could simply rework some job descriptions to free someone’s time to focus more on the whole content coordination aspect.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

The Effective Marketer

JANUARY 25, 2009

For example: Meeting to discuss campaign goals and strategy: this meeting should require attendees to be prepared beforehand by knowing the target market the campaign will focus on, reading results from similar campaigns or from campaigns targeting the same market, and assessing competitors’ actions towards the said market.

Planning 100

Planning Work Management Effectiveness Marketing Management 100

The Effective Marketer

AUGUST 30, 2010

Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License. Theme: Contempt by Vault9.

Work Management 100

Work Management Marketing Management Marketing Automation Services Planning 100

The Effective Marketer

JANUARY 13, 2009

The names of the people who will be affected by it, especially if approvals are needed (think for example about whether the CEO, the CMO, or another high level executive needs to review and approve your ad campaign before it goes out the door. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

The Effective Marketer

JANUARY 3, 2009

Mark Stevens, in his book “Your Marketing Sucks&# has very good examples of what I mean and this is an issue for a future post. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License. Theme: Contempt by Vault9.

Planning 100

Planning Effectiveness Work Management Marketing Management 100

The Effective Marketer

MARCH 7, 2009

The Zappos story about blue suede shoes stuck in my mind as a great example of social media, six degrees of separation, and pure luck The best of these events for me is actually the networking portion. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License.

Conference 100

Conference Social Media Work Management Marketing Budget 100

Wondering Out Loud

JULY 27, 2009

But what’s the problem with providing objective information about the industries you serve along with examples of how your products and services have helped others overcome the issues raised. Try this and this for example. I’m not talking about hitting people over the head with daily blog posts and podcasts.

Social Media 40

Social Media Web 2.0 Sales Qualified Leads Media 40

The Effective Marketer

APRIL 29, 2009

For example, typical uses of webinar software often fall into one or more of these categories: Online sales demos and presentations : a sales rep shares a PowerPoint presentation and his desktop screen while walking through a product demonstration. United States License. Theme: Contempt by Vault9.

Marketing Automation Services 100

Marketing Automation Services Webinar Metrics Budget Programs Work Management 100

The Effective Marketer

APRIL 6, 2009

Example: for a question like “do you have experience with trade shows?” The question about trade shows above, for example. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 What is the risk the company faces? United States License. Theme: Contempt by Vault9.

Planning 100

Planning Work Management Marketing Management Trade Show 100

The Effective Marketer

JUNE 23, 2009

Class: Analyzing Inbound Marketing (AZ401) Professor: Marshall Sponder, Monster.com , Web Analytics Association for Social Media In this class Marshall takes you through a tour of web analytics and how to track and measure your efforts related to social media, web, and more. United States License.

Training 100

Training Planning Marketing Budget Creation Work Management 100

Online Marketing Institute

JULY 9, 2009

skip to main | skip to sidebar Strategic Guy Timely views and best practices in the world of technology public relations Sunday, April 12, 2009 Three Phases of Social Media Maturation At Strategic Communications Group (Strategic) weve been through the cycle. media relations, analyst communications, etc.),

Social Media 40

Social Media Media Budget Programs B2B Thought Leadership 40

The Effective Marketer

JUNE 21, 2009

Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License. Theme: Contempt by Vault9.

Inbound Marketing 100

Inbound Marketing Training Planning Work Management 100

The Effective Marketer

JULY 21, 2009

Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 Only then will you be able to really make a good decision. United States License. Theme: Contempt by Vault9.

Social Media 100

Social Media Planning Work Management Social Marketing 100

Convince & Convert

SEPTEMBER 21, 2010

For example, people talk about using twitter as a business tool rather than thinking about creating a searchable organizational database of collaborative conversations “Social media results cannot be measured&# If you are not measuring your social media results then there is little point in having a social media strategy. .&#

Social Media 152

Social Media Media Webinar Metrics Paid Search Agency 152

The Effective Marketer

FEBRUARY 25, 2009

I also have categories for the type of work that needs to be done, for example “Collateral” for all work related to marketing collateral, “Website” for all website related stuff, and so on. This helps me because I can either check on all “Action” tasks and then check on all “website” related tasks and prioritize.

Work Management 100

Work Management Marketing Budget Creation Marketing Management Planning 100

WebMarketCentral

FEBRUARY 26, 2009

For example, the TED and South by Southwest (SXSW) events are known for their innovative use of technology to engage audiences—both in person and online—with the events themselves. For example, use Twitter to solicit feedback and questions from the audience during a live panel discussion. Tags: Web 2.0

Social Media 20

Social Media Media Web 2.0 PR 20

Online Marketing Institute

JUNE 15, 2009

For example, we get pitches from PR firms about major brands running new viral or social media campaigns. This is true with regular media relations, so why do it with bloggers? For example, a list of competitors that run blogs in your client’s industry. That’s great, but what does it have to do with search marketing?

Online Marketing 40

Online Marketing Blogger PR Digital Asset Management 40

Convince & Convert

JULY 20, 2012

At one point, Digg was the poster child for Social Media and Web 2.0 DJ Waldow: Perfect example, I mean, you and I have changed jobs several times. Alison: For example, we’ve been trying out some of Facebook’s new promoted post. DJ Waldow: No comment. Eric: So, you do bring up a good point. Alison: Yes.

Paid Content 113

Paid Content Digg Marketing Budget Work Management 113

The Effective Marketer

OCTOBER 13, 2010

My biggest disappointed was that the author used mostly well known examples to illustrate his points. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 JetBlue, Domino’s, United Airlines, Zappos, and others are cases that we marketers already know. We’ll see.

Marketing Funnels 100

Marketing Funnels Top of Funnel Work Management Planning 100

The Effective Marketer

JULY 5, 2009

Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 Before you start scribbling away, think about the two most important things about what you are writing, namely your objective and the action you want the reader to take. It’s not how long you make it, is how you make it long ”.

Copywriting 100

Copywriting Work Management Marketing Management Marketing Budget Creation 100

Hubspot

JUNE 3, 2014

B ut with the advent of digital marketing and social media, earned media has evolved -- and departments other than public relations, like marketing and customer support, now share a chunk of the responsibility. To make sure you''re caught up on this "Web 2.0" What earned media isn''t : Publicity you pay for or own.

FAQ 28

FAQ Media Public Relations Web 2.0 28

Convince & Convert

JULY 8, 2010

Robert Scoble argued that email faced deletion at the hands of Web 2.0 For example, if you want to promote new products, you can use Comm100 Newsletter. A few of my favorite reports of email’s death that were greatly exaggerated: July 2004. Seth Godin predicted that RSS would kill email. October 2007. March 2009. October 2009.

RSS 129

RSS Paid Search Agency Social Media Email Marketing 129

Webbiquity

JUNE 6, 2011

One example, the word: Aware. He is the senior social media marketing advisor to Memphis-based Howell Marketing ( @HowellMarketing ) and to Harrisburg-based Deeter Gallaher Group ( @AnneDGallaher ) public relations and marketing firms with clients ranging from Fortune 500 to small businesses and non-profits.

Twitter 100

Twitter Enterprise Management Paid Search Agency Work Management 100

Marketing Insider Group

JUNE 4, 2010

She even references Frank and @ComcastCares as an example of Customer Service folks doing some PR. He references the Communication and Public Relations Generally Accepted Practices (GAP) study which states that PR wins the large majority of control over social media budgets in slightly over 25% of the respondents vs. only 9% for marketing.

Social Media 100

Social Media Demand Generation Agencies Media PR 100

Convince & Convert

SEPTEMBER 20, 2010

For example, how deep (detailed) do you make your postings to give readers with whom you're building a deep relationship the substance that they want, while giving potential customers/clients the “quick n' dirty&# , punchy leads that they need to get interested in your company?

Social Media 161

Social Media Media Webinar Metrics Marketing & Strategy 161