Copywriting, Examples, Public Relations and Web 2.0

The Rise of the Content Marketer « The Effective Marketer

The Effective Marketer

MAY 9, 2011

Marketing Directors and Managers on top, Marketing Coordinators, Marketing Specialists in the middle, followed by Copywriters, Designers, Web Masters, and more at the bottom. the copywriter writes copy for the ad while the designer makes the ad look pretty), is now morphing into a free for all. What used to be clear roles (i.e.

Planning

Planning Marketing Budget Creation Work Management Marketing Management

The Fun Theory: How to Change Behavior

The Effective Marketer

NOVEMBER 30, 2009

The videos on their website (embedded below) are some great examples of what they mean. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License.

Marketing Budget Creation

Marketing Budget Creation Work Management Marketing Automation Services Marketing Budget

Best Companies Don't Need Marketing

The Effective Marketer

AUGUST 5, 2010

Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License. United States License. Theme: Contempt by Vault9.

Marketing Budget

Marketing Budget Paid Search Agency Planning Work Management

Webinars

Scan to Success: How to Leverage QR Codes for Offline and Online Marketing Power

Cracking the Code: Turning Intent Data into Go-to-Market Success

MORE WEBINARS

Marketing By Objectives « The Effective Marketer

The Effective Marketer

NOVEMBER 29, 2010

Is a valid question to answer in your objective) and although he doesn’t describe what the “marketing objectives” are, I would focus on lead generation numbers (how many qualified leads, for example) although other metrics such as “number of blog posts” or “twitter messages” could be valid objectives for social media campaigns.

Planning

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Taming Your Brand Mascot « The Effective Marketer

The Effective Marketer

MAY 10, 2010

For example, don’t let your brand mascot share the spotlight with other characters. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License. United States License.

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don't forget your company history

The Effective Marketer

JULY 16, 2009

Adobe and General Electric are just two examples that come to mind that make good use of their history to talk about their origins and how it relates to what they do today. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 How can a company’s history be used effectively?

Paid Search Agency

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if you're gonna copy, make it right

The Effective Marketer

FEBRUARY 15, 2009

He uses examples like 37Signals, Copyblogger, FogCreek Software, Zappos, and make a good case for trying to think for yourself instead of just following what others are saying. In your example, you could own tradeshows or social media while your competitor thrashes with print. In fact, perhaps it means exactly the opposite!

Work Management

Work Management Marketing Budget Marketing Automation Services Marketing Management

Marketing Content That Sells

The Effective Marketer

AUGUST 30, 2010

Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License. United States License. Theme: Contempt by Vault9.

Work Management

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effective marketer principle 7: run productive meetings

The Effective Marketer

JANUARY 25, 2009

For example: Meeting to discuss campaign goals and strategy: this meeting should require attendees to be prepared beforehand by knowing the target market the campaign will focus on, reading results from similar campaigns or from campaigns targeting the same market, and assessing competitors’ actions towards the said market.

Planning

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effective marketer principle 4: take responsibility for decisions

The Effective Marketer

JANUARY 13, 2009

The names of the people who will be affected by it, especially if approvals are needed (think for example about whether the CEO, the CMO, or another high level executive needs to review and approve your ad campaign before it goes out the door. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0

Planning

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what is an effective marketer?

The Effective Marketer

JANUARY 3, 2009

Mark Stevens, in his book “Your Marketing Sucks&# has very good examples of what I mean and this is an issue for a future post. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0

Planning

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how to use social media - lessons from ama digital conference

The Effective Marketer

MARCH 7, 2009

The Zappos story about blue suede shoes stuck in my mind as a great example of social media, six degrees of separation, and pure luck The best of these events for me is actually the networking portion. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License.

Conference

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tools of the trade: webinars and online presentations

The Effective Marketer

APRIL 29, 2009

For example, typical uses of webinar software often fall into one or more of these categories: Online sales demos and presentations : a sales rep shares a PowerPoint presentation and his desktop screen while walking through a product demonstration. United States License. United States License. Theme: Contempt by Vault9.

Marketing Automation Services

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get hired in marketing

The Effective Marketer

APRIL 6, 2009

Example: for a question like “do you have experience with trade shows?” The question about trade shows above, for example. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0

Planning

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inbound marketing training for free

The Effective Marketer

JUNE 21, 2009

Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License. United States License. Theme: Contempt by Vault9.

Inbound Marketing

Inbound Marketing Training Planning Work Management

because you can't beat free marketing training

The Effective Marketer

JUNE 23, 2009

Class: Analyzing Inbound Marketing (AZ401) Professor: Marshall Sponder, Monster.com , Web Analytics Association for Social Media In this class Marshall takes you through a tour of web analytics and how to track and measure your efforts related to social media, web, and more. United States License. United States License.

Training

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Why Social Media Is Not For Everyone « The Effective Marketer

The Effective Marketer

JULY 21, 2009

Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 Only then will you be able to really make a good decision. United States License. United States License. Theme: Contempt by Vault9.

Social Media

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copywriting that sells: powerful copy is easier than you think

The Effective Marketer

JULY 5, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Copywriting That Sells: Powerful Copy is Easier than You Think Writing great copy is easy. I usually Copywriting that sells. Writing powerful, attention grabbing copy that will help you sell is another story.

Copywriting

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getting stuff done with ms outlook

The Effective Marketer

FEBRUARY 25, 2009

I also have categories for the type of work that needs to be done, for example “Collateral” for all work related to marketing collateral, “Website” for all website related stuff, and so on. This helps me because I can either check on all “Action” tasks and then check on all “website” related tasks and prioritize.

Work Management

Work Management Marketing Budget Creation Marketing Management Planning

How NOT to pitch a blog | Online Marketing Blog

Online Marketing Institute

JUNE 15, 2009

For example, we get pitches from PR firms about major brands running new viral or social media campaigns. This is true with regular media relations, so why do it with bloggers? For example, a list of competitors that run blogs in your client’s industry. That’s great, but what does it have to do with search marketing?

Online Marketing

Online Marketing Blogger PR Digital Asset Management

Flip the Funnel Book Review « The Effective Marketer

The Effective Marketer

OCTOBER 13, 2010

My biggest disappointed was that the author used mostly well known examples to illustrate his points. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 We’ll see.

Marketing Funnels

Marketing Funnels Top of Funnel Work Management Planning

B2B Marketing Zone

The Rise of the Content Marketer « The Effective Marketer

The Fun Theory: How to Change Behavior

Webinars

Trending Sources

Best Companies Don't Need Marketing

Webinars

Marketing By Objectives « The Effective Marketer

Taming Your Brand Mascot « The Effective Marketer

don't forget your company history

if you're gonna copy, make it right

Marketing Content That Sells

effective marketer principle 7: run productive meetings

effective marketer principle 4: take responsibility for decisions

what is an effective marketer?

how to use social media - lessons from ama digital conference

tools of the trade: webinars and online presentations

get hired in marketing

inbound marketing training for free

because you can't beat free marketing training

Why Social Media Is Not For Everyone « The Effective Marketer

copywriting that sells: powerful copy is easier than you think

getting stuff done with ms outlook

How NOT to pitch a blog | Online Marketing Blog

Flip the Funnel Book Review « The Effective Marketer

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