accelerate agency

FEBRUARY 17, 2023

Your marketing plan provides a detailed roadmap for what you’re going to do, where you’ll do it, the timeframe for implementing it, and how you’ll measure success. It will include specific initiatives and tactics, covering the plans for your outreach, PR, social media, email, content, and more.

Planning 52

Planning Paid Content Marketing Budget Creation Marketing Plans 52

accelerate agency

FEBRUARY 17, 2023

Your marketing plan provides a detailed roadmap for what you’re going to do, where you’ll do it, the timeframe for implementing it, and how you’ll measure success. It will include specific initiatives and tactics, covering the plans for your outreach, PR, social media, email, content, and more.

Planning 52

Planning Paid Content Marketing Budget Creation Marketing Plans 52

accelerate agency

FEBRUARY 17, 2023

Your marketing plan provides a detailed roadmap for what you’re going to do, where you’ll do it, the timeframe for implementing it, and how you’ll measure success. It will include specific initiatives and tactics, covering the plans for your outreach, PR, social media, email, content, and more.

Planning 52

Planning Paid Content Marketing Budget Creation Marketing Plans 52

Convince & Convert

JUNE 17, 2010

60 Certainly, there are many other factors that contribute to number of followers, and I’m not saying this is in any way a metric judging how influential a person is on Twitter, just how efficient their Twitter usage might be. Had it connected me with many people I'll never meet in person? Gary Vaynerchuk has a FPT of 39.26.

Twitter 126

Twitter Paid Content Paid Search Agency PR 126

Convince & Convert

JULY 6, 2010

A good example of a company’s CSR successes is Target® with its long-standing commitment to schools and education. While demonstrating the company’s commitment to education, Target also created a local solution to a national issue by personally connecting with parents through a timely and innovative social media campaign.

Social Media 139

Social Media Media Webinar Metrics Paid Search Agency 139

Convince & Convert

MAY 5, 2010

link] [link] Dan Nestle Case study could herald future of ad agencies RT @jaybaer: An Online Community with a Purpose, and a Plan. link] [link] Todd Lynch RT @jaybaer: An Online Community with a Purpose, and a Plan. link] [link] Todd Lynch RT @jaybaer: An Online Community with a Purpose, and a Plan.

Social Media 127

Social Media Advertising Agencies Paid Search Agency Media 127

Convince & Convert

FEBRUARY 10, 2010

They also have a nice integration with Klout – the leading service to gauge Twitter influence – automatically including Klout scores for each person. The more email addresses a person uses across the social Web, the less ideal the results. Isn’t that worth the 5 cents per contact that Flowtown charges? Just a thought.

Social Media 129

Social Media Email Marketing Social Marketing Paid Search Agency 129

DemandBase

JANUARY 31, 2019

So while demand generation is embedded in nearly every client engagement, we also offer brand identity development, website development, integrated marketing programs, which includes content, PR & influencer capabilities, as well as sales and channel enablement. We also invest in internal training and development.

Demand Generation Agencies 40

Demand Generation Agencies Advertising Agencies Paid Search Agency Ad Agencies 40

Convince & Convert

JULY 27, 2010

Spread the Love It’s easy to fall into the trap of relying on one or a few persons in your organization to be the content creation mules. Great example right from his blog [link] [link] Mike Ellis RT @ginidietrich: Does your blog offer enough voices asks @jaybaer? They like it. They’re pretty good at it. Im Jay Baer.

Paid Search Agency 117

Paid Search Agency Blogger Advertising Agencies PR 117

Convince & Convert

AUGUST 19, 2010

The email is well-designed, personalized, and compelling. Remember, the first step in social media effectiveness shouldn’t be building an empire of half-baked, free-standing social outposts, but rather determining had to add social frosting to your existing marketing cake. How are you integrating social media into other programs?

Social Media 143

Social Media Media Webinar Metrics Marketing & Strategy 143

ClearVoice

JANUARY 31, 2019

Given creative, marketing or campaign briefs exist in all areas of business — advertising, media, PR, design, architecture — understanding the art of how to produce a good one is important. For example, is your product an answer to all the things currently wrong with the world? The media plan rollout (if applicable).

Creativity 64

Creativity RFP Work Management Paid Search Agency 64

Convince & Convert

APRIL 1, 2010

link] Chris Hall Jay as a lifelong T-wolves fan (the team’s life not mine), and a person involved in social media I have to say, awesome! But I wasn’t the only person doing this, and by no means was I doing it any more than anybody else in the community. As always – great piece Jay.

Social Media 121

Social Media Paid Search Agency Media Advertising Agencies 121

Convince & Convert

APRIL 13, 2010

Carnegie’s principles: You can make someone want to do what you want them to by seeing the situation from the other person’s point of view. Let the other person feel that the idea is his or hers. Talk about your own mistakes before criticizing the other person. I don't know why, but that has always stuck with me.

Social Media 113

Social Media Media Webinar Metrics Paid Search Agency 113

Convince & Convert

FEBRUARY 19, 2010

I’ve been talking a lot about the integration of email and social media , and this is another example of using cross-functional technology to build content creation and deployment synergies. Personally, I did not find it helpful, although the concept holds promise. Im Jay Baer.

Social Media 115

Social Media Media Paid Search Agency PR 115

Convince & Convert

JULY 21, 2010

If your team uses social media at work, particularly for clients, you’ve got to have a policy. Todd Defren and Dell have both shared excellent examples to build from. The FTC encourages social media policies be in place and reviewed. I found myself facing a room full of blank stares. Im Jay Baer.

Social Media 156

Social Media Paid Content Media Advertising Agencies 156

Convince & Convert

SEPTEMBER 21, 2010

Social Media results can’t be measured False. Especially in comparison to many other communication programs like traditional PR, TV advertising, outdoor advertising and others, social media actually offers pretty solid metrics. Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube.

Social Media 152

Social Media Media Webinar Metrics Paid Search Agency 152

Webbiquity

JULY 21, 2016

Creativity isn’t the sole domain of consumer PR; if anything, it requires more creativity to craft the perfect angle for a complex B2B subject. B2B PR pros need to make themselves experts in their clients’ sectors and use every resource at their disposal to find newsworthy hooks. Become an Expert in Your Client’s Sector.

PR 100

PR Creativity B2B Press 100

Convince & Convert

JUNE 22, 2010

If communication is most effective in a press release, so be it, but if it is most effective via social media tools, that should be just as viable an option to a marketing or PR department. The only problem I've encountered is the trepidation associated with personal blogs. Maybe that will one day happen to social media.we

Social Media 132

Social Media Media Paid Search Agency Budget Programs 132

Convince & Convert

SEPTEMBER 20, 2010

I maintain that as Facebook continues to tie together the real-time Web with the open graph, Twitter usage will inexorably shift from person to person connectivity, to customer to company connectivity. For example @shitmydadsays (0 engagement account) – @jetblue and @groupon (low level engagement).

Social Media 161

Social Media Media Stats Statistics 161

Convince & Convert

AUGUST 10, 2010

Joe Fernandez : The amont of public-facing data attributed to a person’s name has exploded. We’ve gone from MySpace and a era of anonymous accounts and comments attributed to “SexyBear1984″ to using our real names on Facebook, Twitter, and elsewhere as we build personal brands.

Paid Content 135

Paid Content CRM Paid Search Agency Social Media 135

Convince & Convert

FEBRUARY 23, 2010

On Twitter for example, if you’re tweeting about your company’s new product, you’re engaged in a customer gain event. If there's a crisis, for example, they're going to be out there broadcasting their crisis management blogs but also reacting to customer issues. link] [link] T.J. Man, you are good, my friend.

Social Media 118

Social Media Webinar Metrics Media Marketing & Strategy 118

Convince & Convert

JUNE 2, 2010

While the merits of this particular implementation of Facebook-fueled connectivity can be debated, it’s a good example of the increasing frequency and intensity of “friend&# involvement we’re going to see in the next 12-18 months. How Much Friendship Do We Need? We sure as hell don’t lack for information at this point.

Social Media 135

Social Media Media Curation Webinar Metrics 135

Biznology

FEBRUARY 5, 2013

Everyone’s obsessed with drawing visitors to their sites and online social media properties through advertising, SEO, marketing and PR; however, when the stars align and someone actually clicks through and comes into your sphere of influence, do you have a collections strategy? Chris Penn is a maestro. Give ’til it hurts.

Marketing Websites 80

Marketing Websites RSS Paid Search Agency Social Media 80

Convince & Convert

JULY 28, 2010

Taxi Mike is Here to Help During my recent vacation in Canada, I stumbled upon a fantastic example of marketing via helpfulness, from Taxi Mike in Banff, Alberta. It’s Coffee In another example of Canadian excellence in creating marketing success through helpfulness, a Starbucks in Richmond, B.C. It’s a Bird.

Social Media 151

Social Media Media Webinar Metrics Marketing & Strategy 151

Hubspot

OCTOBER 24, 2013

Lots of times, when marketers want to make a big impact on their marketing, they focus on going after a big project: big email campaigns , big website redesigns , big social media plans , big everything. In grade school, you were probably told that writing in the second person (writing to "you") wasn''t ideal. client call.

Landing Pages 28

Landing Pages Click Rate Template PR 28

Convince & Convert

MAY 11, 2010

Back in those days, face-to-face networking at business events was really the most effective way to make the connections needed to get a chance to propose your product/service to the right person and it sometimes took dozens of events before the opportunity presented itself. Maybe you guys have other examples where that is not so.

FAQ 139

FAQ Top of Funnel Paid Search Agency Social Media 139

Convince & Convert

AUGUST 11, 2010

Personally, I love that you have all of the essentials in the car… the family, pets…and the wine! What a great example to set for your children. I was struck by what a great example & experience you're providing for your children. At least I can say van den Hurk PR has gone global. ;0) Good location.

Social Media 116

Social Media Media Webinar Metrics Marketing & Strategy 116

Hubspot

MARCH 22, 2012

So here are some tips to help you be a more agile social media marketer that can both capitalize on social opportunities, and repair brand damage -- but hopefully more often, it's the former. You can't quell social media PR disasters or leverage new opportunities without, duh, knowing about those disasters and opportunities.

Social Media 28

Social Media Tactics Media PR 28

Convince & Convert

MARCH 23, 2010

Here they were, arriving at your party with nary a prior personal connection, but looking for a good time just like everyone else. Humanize Your Blog Remember, it’s a blog not a white paper, and a key differentiator is personality. And infuse your writing with personality and voice. (If Make links to your bio easy to find.

Social Media 120

Social Media Media Webinar Metrics Marketing & Strategy 120

Convince & Convert

SEPTEMBER 21, 2010

I was using you as a great example of a blog with focus and intent during my panel discussion, and this comment from you showed up on my phone at the exact same time. I was using you as a great example of a blog with focus and intent during my panel discussion, and this comment from you showed up on my phone at the exact same time.

Social Media 168

Social Media Media Webinar Metrics Marketing & Strategy 168

Hubspot

APRIL 12, 2012

This post will break down the ways everyone can squeeze every last ounce of ROI out of in-person events. You could meet a future co-worker, boss, mentor, or just a plain ol' smart person there. During your presentation, encourage people to write a personalized note when they connect with you to help you remember when you met them.

Conference 28

Conference Work Management Network Marketing Trade Show 28

Convince & Convert

SEPTEMBER 21, 2010

I looked at Meltwater Buzz a couple of months back and thought it offered a better platform than Radian6 (which is a good option in itself and often used as the industry example). What I mean is that California for example always shows up with the most posts. Historical data seemed more robust as well.

Social Media 158

Social Media Media Paid Content Work Management 158

Convince & Convert

JULY 22, 2010

According to a recent Social Media and Online PR Report from Econsultancy , 86% of companies surveyed planned to spend more on social media marketing in 2010, but only 25% say they have gained “real, tangible value&# from the medium.

Social Media 130

Social Media Media Paid Search Agency Webinar Metrics 130

Convince & Convert

SEPTEMBER 21, 2010

In my social media consulting, I often emphasize with my clients the importance of using powerful, unexpected and unusual words and turns of phrase in headlines – to break through the content clutter. This appears to have worked in the case of #2, #4, #6, #11, #14, #17, #19, #23. SuzanneVara [link] Worob Thanks for sharing, Jay!

Social Media 143

Social Media Media Webinar Metrics Marketing & Strategy 143

Convince & Convert

SEPTEMBER 8, 2010

We easily forget that Facebook was one of the first social networks that insisted that we use REAL names, and policed personal profiles accordingly. MySpace adopted that spirit of personal scrapbooking, and let its members commit unspeakable crimes against HTML, fonts, color schemes, and animation. Best sentence ever!

Paid Content 138

Paid Content Facebook Paid Search Agency Advertising Agencies 138

Convince & Convert

FEBRUARY 25, 2010

The best example I’ve ever seen of this is from a company called ThinkGeek , which prides itself on carrying the most robust collection of unique, thought-provoking products with the biggest nerd appeal on the planet. But the best example I’ve seen is on their Facebook page, where one fan posted an update on their wall — in BINARY CODE.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Convince & Convert

AUGUST 31, 2010

Those that do have comments, usually have no further comment from the person who left a comment in the first place. The problem is not that people are too infatuated with their “personal brands&# and refuse to engage meaningfully. Here’s what I do see: Blogs that have comments, with little back and forth.

Conversion 116

Conversion Paid Search Agency Social Media Advertising Agencies 116