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| | THE POINT
JUNE 20, 2011 8 Things Your CEO Can Write About On His/Her Blog
Commentary/Analysis – as different from #1 (opinion), a written response to a third party article, blog post, report or market event. Title your post with search results and Twitter in mind (i.e. Launching a CEO blog but the boss isn’t sure what to write about? Here are 8 ideas based on a list we created recently for a client: 1. good place to be controversial. years ago?
| | THE POINT
AUGUST 6, 2012 9 Ideas (and 1 Big Lesson) from the Marketo Social Marketing Roadshow
Marketo bills the event as an opportunity to hear, learn, and share advice on B2B social media marketing strategy. If you’re able to track which contacts share content, design a nurturing campaign that uses sharing as a “trigger event” to send follow-up information (even if just a thank you.). Social media used to mean launching a blog, or designing a corporate Facebook page.
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