SmartBug Media

OCTOBER 30, 2020

Within the SaaS industry, trade shows and conferences have consistently been an integral part of business development and networking. These events help to gain valuable customers and establish strong industry partnerships. With such events on hold, organizations and the industry are pivoting to virtual events instead.

Marketing & Strategy 105

Marketing & Strategy Paid Social Agency Multi-Channel Lead Ranking 105

Pam Didner

OCTOBER 15, 2022

We’ve all been to big tech events and trade shows and witnessed the good, the bad, and the ugly. Let’s start with the basics of tech event management. Bringing events to life is stressful and tedious work. However, I know many event managers thrive on managing complex events. Event goals.

Work Management 83

Work Management Marketing Management Planning Effectiveness 83

sagefrog

NOVEMBER 14, 2023

In Sagefrog’s 2024 B2B Marketing Mix Report , we found that B2B marketers’ top objectives for the year ahead are brand awareness, lead generation, client retention, and sales support. Explore nine essential B2B marketing strategies that can help companies succeed in all of these areas in 2024.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52

Inbox Insight

MARCH 29, 2022

The following diagram demonstrates how external channels such as Social Media and Paid Media have the ability to increase your audience reach, achieve greater buyer engagement and attract early interest. Support your Organic Social Strategy with Additional Reach Tactics. Sponsor events. Expand audience reach.

Multi-Channel 106

Multi-Channel Advertising Channels Allocation Features 106

Adobe Experience Cloud Blog

OCTOBER 4, 2012

While I won’t talk here about the ROI of all social media, I do want to drill into the return on paid social media advertising. This includes traditional display ads on sites like LinkedIn and Facebook, as well as less traditional options such as Facebook Promoted Posts and Twitter Promoted Tweets.

Paid Content 48

Paid Content Paid Social Agency Social Media ROI 48

EveryoneSocial

JUNE 29, 2023

It can mean your corporate content, blog posts, press releases, product launch announcements, event promotions, new hire announcements, etc. It can also mean content that your employees find or better yet create themselves : day-in-the-life stories, a photo from a client visit, a video from a trade show, etc.

Planning 52

Planning Paid Search Agency Paid Social Agency Social Networks 52

The ABM Agency

JANUARY 15, 2021

For some B2B companies, the 2021 marketing budget has increased due to the ongoing COVID-19 pandemic. Dollars usually spent on trade shows, in-person events, and travel expenses are up for grabs; the sales team is working virtually, spending less cash on entertaining potential clients. How are they doing this?

Budget Programs 52

Budget Programs Paid Content Paid Search Agency Marketing Budget Creation 52

Bluetext

FEBRUARY 12, 2020

For a top marketing agency, trade shows are essential events to attend to learn all the tricks of the trade. It is usually a one time a year event where all the major industry players convene to learn about new products, network and promote their brands.

Paid Social Agency 26

Paid Social Agency Paid Search Agency Trade Show First-Mover Advantage 26

Outbound Engine

JULY 29, 2019

Image of paid social ads targeting from OutboundEngine. Provide resident promotions. Try event marketing. Live events help community members connect with one another. Here are a few ideas to marketing your local business with live events: Host a block party. Join established community events.

Paid Content 41

Paid Content Tactics Paid Search Agency Work Management 41

Marketing Insider Group

DECEMBER 6, 2022

Host free events. Be personable on social media. . Host free events. One way to invite community members to check out what you have to offer is by hosting free events. Free events offer a casual, no-pressure opportunity for community members to learn more about your business and get to know your staff. Open houses.

Paid Content 307

Paid Content Small Business Marketing Communities Paid Social Agency 307

Brandpoint

MARCH 24, 2020

Are your events canceled? As marketers , the strategies that normally help us bring in opportunities and new business for our company no longer are viable. Many companies have been faced with the difficult decision to cancel upcoming events that were important assets to their 2020 campaigns.

Planning 105

Planning Trade Show Thought Leadership Paid Search Agency 105

ATAK Interactive

SEPTEMBER 12, 2017

Last September, Anderson & Vreeland prepared for their largest trade show of the year, LabelExpo Americas 2016. But the highlight for the company was the “Great Packaging Starts with a Great Workflow” exhibition. ATAK Interactive’s next move was to build promotions to attract prospects to the funnel campaign.

Work Management 113

Work Management Campaigns Marketing Management Advertising Agencies 113

Schubert B2B

MAY 26, 2022

The objective of public relations is to cultivate and maintain a positive reputation for your company. PR also gets the word out about your company’s new or current products, services, events and people. . . This blog presents important ways your company can use PR and how it fits into an integrated B2B marketing program. .

Public Relations 115

Public Relations Paid Social Agency B2B Marketing PR 115

ATAK Interactive

SEPTEMBER 12, 2017

Last September, Anderson & Vreeland prepared for their largest trade show of the year, LabelExpo Americas 2016. But the highlight for the company was the "Great Packaging Starts with a Great Workflow" exhibition. ATAK found the Church Street Brewery, an up-and-coming craft beer company based in the Chicago suburbs.

Work Management 87

Work Management Campaigns Marketing Management Advertising Agencies 87

ATAK Interactive

SEPTEMBER 12, 2017

Last September, Anderson & Vreeland prepared for their largest trade show of the year, LabelExpo Americas 2016. But the highlight for the company was the "Great Packaging Starts with a Great Workflow" exhibition. ATAK found the Church Street Brewery, an up-and-coming craft beer company based in the Chicago suburbs.

Work Management 60

Work Management Campaigns Marketing Management Advertising Agencies 60

ATAK Interactive

SEPTEMBER 12, 2017

Last September, Anderson & Vreeland prepared for their largest trade show of the year, LabelExpo Americas 2016. But the highlight for the company was the “Great Packaging Starts with a Great Workflow” exhibition. ATAK Interactive’s next move was to build promotions to attract prospects to the funnel campaign.

Work Management 60

Work Management Campaigns Marketing Management Advertising Agencies 60

Terminus

DECEMBER 13, 2019

When you’re selling a niche product to a finite number of customers, every single company carries significant revenue potential. A traditional lead-based approach isn’t the best go-to-market strategy when you have a limited number of companies that could potentially become customers. Your funnel is not infinite. Annual revenue.

Account Based Marketing 26

Account Based Marketing Ideal Customer Profiles ABM Sales Management 26

Webbiquity

DECEMBER 19, 2017

So whether through native advertising, sponsored content, amplification platforms like Outbrain and nRelate, or paying publishers and influencers directly, more companies will likely be paying for expanded content distribution in 2018. ” — 5 Marketing Trends That Should Influence Your 2018 Budget , ContentStandard. Content Focus Trends.

Marketing AI 362

Marketing AI Marketing Automation Services Trends B2B Marketing 362

TrustRadius Marketing

NOVEMBER 2, 2022

The first-ever, TrustRadius Best Software List celebrates products that support the evolution of self-serve buyers by sourcing and using customer reviews. These tools can be used alongside the expense management system for the management of company spend. LEARN MORE. Deputy is a web-based workforce manager solution. HUMAN RESOURCES.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52

TrustRadius Marketing

NOVEMBER 2, 2022

The first-ever, TrustRadius Best Software List celebrates products that support the evolution of self-serve buyers by sourcing and using customer reviews. . These tools can be used alongside the expense management system for the management of company spend. LEARN MORE. Deputy is a web-based workforce manager solution. HUMAN RESOURCES.

Enterprise Management 98

Enterprise Management Digital Asset Management Work Management Marketing Management 98

TrustRadius Marketing

NOVEMBER 2, 2022

The first-ever, TrustRadius Best Software List celebrates products that support the evolution of self-serve buyers by sourcing and using customer reviews. These tools can be used alongside the expense management system for the management of company spend. To support data-driven decision-making. LEARN MORE. HUMAN RESOURCES.

Enterprise Management 92

Enterprise Management Digital Asset Management Work Management Marketing Management 92

TrustRadius Marketing

NOVEMBER 2, 2022

The first-ever, TrustRadius Best Software List celebrates products that support the evolution of self-serve buyers by sourcing and using customer reviews. These tools can be used alongside the expense management system for the management of company spend. Best Software List for enterprise BUSINESS Best Software List for SMALL BUSINESS.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52