The Point

OCTOBER 7, 2014

Foremost amongst the competition are the big three social networks: Twitter, LinkedIn, and Facebook, all of which, to varying degrees, rely on advertising to monetize their huge user bases. However, it also drives much higher conversion rates (up to 7x, in our experience) compared to Twitter and Facebook.

Paid Content 100

Paid Content PPC Twitter Linkedin 100

The Point

SEPTEMBER 11, 2017

In addition, showing the different elements makes the offer more tangible, and, therefore, more interesting. For more tips on effective social advertising, download our free white paper: “ Social PPC: Tips for Successful Ads on Twitter, LinkedIn & Facebook. ”.

Paid Search Agency 187

Paid Search Agency Linkedin Demand Generation Agencies Ads 187

The Point

JULY 12, 2013

On the one hand, they add an element of visual interest and enable you to highlight a key selling point. Now that may be an interesting topic to some, but phrased as such, it reads like a meeting agenda, not an invitation to act. A Webinar invitation has one goal: getting the reader to register for the event.

Webinar Metrics 100

Webinar Metrics Demand Generation Design Email Marketing 100

The Point

JUNE 20, 2011

Commentary/Analysis – as different from #1 (opinion), a written response to a third party article, blog post, report or market event. Review – pick a product, book, report related to your space (or something that would interest a potential customer or target buyer for your product) and write a review. Just remember: 1.

Webcast 100

Webcast Opinions Thought Leadership Paper 100

The Point

AUGUST 6, 2012

Marketo bills the event as an opportunity to hear, learn, and share advice on B2B social media marketing strategy. In addition, here’s a list of other insights, comments, and data points that I found most interesting, surprising or enlightening: • Buyer to buyer influence is what counts. Surprising? Infographics?

Marketo 100

Marketo Social Marketing Peer-to-peer Demand Generation Agencies 100