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How to build your growth (marketing) strategy

MKT1

There’s no better time for me to share my thoughts on building a high-impact growth strategy–and what exercises you should go through that will actually lead you to the right growth marketing plan for your business. Part 1: What drives your growth marketing strategy? I wrote about this recently.

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How your GTM motion impacts your marketing strategy and org chart

MKT1

But all too often, founders—and even marketers—don’t understand the impacts of a self-serve, sales-led, or hybrid motion on marketing plans. You have more SDRs than marketers with a predominantly self-serve motion. Paid subscribers get 10-20% discounts on all events & courses (details at the bottom).

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AI workflows for marketers—and recommended tools for each

MKT1

Clay helps B2B GTM teams (primarily growth marketers & Marketing/rev-ops teams) enrich their data and use it to automate highly targeted outbound at scale. Upload marketing or contact data and use AI to analyze it, and even update the original spreadsheet. And now create marketing content from past events.

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Top 10 SaaS Conferences to Attend in 2021

accelerate agency

Top 10 SaaS conferences and events for late 2021. Anyone can tap into the wide range of content we offer on our site—such as this article on tried-and-tested SaaS marketing strategies —but we still prefer to use the human approach wherever possible. Top 10 SaaS conferences and events for late 2021. Why attend an SaaS conference?

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You’re making it way too hard for prospects to buy your product

MKT1

When I run through a bad demo request process (which is nearly every time I go through one), I find myself saying “Just take my money [startup] and stop wasting my time!” Who : This workshop is for marketers, web developers and designers, founders, & other leaders at early & growth stage B2B startups or agencies.

Buy 52
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10 Most Popular B2B Lead Blog Posts of 2016

markempa

For the majority of B2B companies with complex sales, marketing-generated leads rarely account for 50% of revenue and often it’s often much less. How Empathy Will Grow Your Sales and Marketing Pipeline. B2B marketing has gone through a modernization to align better with how people buy. Just to name a few.

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What's in Store for the Marketing Technologist in 2020?

Martech Advisor

Learn More: The Modern Chief Marketing Officer Is Also Chief Change Agent. 6 Predictions Marketing Technologists Must Remember in 2020. There’s no denying the central role played by marketing technology for modern brands. “Marketers report using marketing analytics to make decisions only 39.3%