SpotMe Blog

JUNE 30, 2023

You’ve invested months planning an event – securing speakers, creating an agenda, promoting to your audience. All your hard work will be for nothing if event attendance is low. Fortunately, there are tried-and-true ways to increase event attendance and get more people through the doors (no matter if they’re physical or virtual).

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Network Marketing Work Management 52

Vidyard

APRIL 12, 2016

The years change but the marketing plans pretty much stay the same, according to recent research from Forrester. In-person events such as conferences have existed pretty much ever since the term marketing was invented. “When it comes to spending trends, we see little change in B2B program plans from 2015 to 2016.

Forrester 50

Forrester Planning Budget Programs Work Management 50

Martech

JANUARY 4, 2024

LinkedIn: Gretta van Riel (41K followers) Instagram: Gretta (237K followers) Facebook: Gretta Rose van Riel (23K followers) Brendan Witcher Brendan is vice president and principal analyst for Digital Business Strategy at Forrester Research. He advises many Fortune 100 companies and frequently speaks at global industry events.

eCommerce 112

eCommerce Multi-Channel Marketing Analytics Tools Broadcasting 112

Stevens & Tate

FEBRUARY 1, 2021

Knowing what’s trending in marketing is a great way to keep your marketing efforts fresh and to find new tactics that can help improve your marketing strategy. We know it can be difficult to keep up with these trends, so we’ve gathered some current marketing trends that are worth paying attention to: Noteworthy Marketing News.

Trends 52

Trends Paid Search Agency Planning Marketing & Strategy 52

Content4Demand

JANUARY 10, 2020

To help you select the best B2B events to attend this year, we’re highlighting the top 10 we’re looking forward to. And be sure to visit Content4Demand in the event marketplace to say hello! There are 11 tracks and lots of flash—both inside and outside the event, of course. We hope to see you in person at one of them.

B2B 54

B2B First-Mover Advantage Advertising Agencies Demand Generation Agencies 54

Martech

JULY 19, 2021

Join this hour-long event curated for marketers on July 29 at 12 p.m. Learn how to simplify the personalization process and use resources more efficiently and effectively from special guest Randy Warner of Forrester and also experts from Sleep Number and Dow Jones.

Personalization 109

Personalization Forrester Curation Act-On 109

Martech

JULY 26, 2021

Join this hour-long event curated for marketers on July 29 at 12 p.m. Learn how to simplify the personalization process and use resources more efficiently and effectively from special guest Randy Warner of Forrester and also experts from Sleep Number and Dow Jones.

Personalization 106

Personalization Forrester Curation Act-On 106

Martech

JULY 14, 2022

Additionally, the COVID pandemic accelerated fundamental shifts in the B2B buying cycle by forcing events and in-person meetings to go virtual. Even a return to the “new normal,” however unlikely that may current seem, isn’t expected to slow the growth of ABM, because the trends driving the changes in buyer behavior have long been brewing.

Account Based Marketing 124

Account Based Marketing Enterprise Management Work Management Marketing Management 124

B2B Marketing Exchange

MARCH 4, 2024

Content: The Backbone of Modern Marketing Throughout the event, one prevailing theme emerged: the critical role of content in modern marketing strategies. Phyllis Davidson from Forrester set the tone with her keynote, drawing parallels between B2B content strategies and the evolution of Taylor Swift’s success.

B2B Marketing 52

B2B Marketing B2B Account Based Marketing ABM 52

Martech

MAY 3, 2022

The announcement came at the Forrester B2B Summit in Austin, Texas. Precision Social joins Precision Syndication (content), Precision Digital (digital ads) and Precision Events in the Demand Acceleration Platform Portfolio. What Precision Social does. Get the daily newsletter digital marketers rely on. Processing.Please wait.

Advertising Channels 99

Advertising Channels Marketing Automation Services Account Based Marketing Marketing Management 99

Top Rank Marketing

NOVEMBER 3, 2023

Forbes LinkedIn hits 1 billion members, adds AI features for job seekers Microsoft-owned LinkedIn (client) has topped the 1 billion member mark, lifting the professional social media platform to a spot among the leading social media networks, LinkedIn recently announced, while also rolling out an array of new AI-infused features for job seekers.

Trust Marketing 109

Trust Marketing B2B Marketing Linkedin Advertising Agencies 109

Madison Logic

OCTOBER 18, 2023

Forrester research finds that 67% of B2B marketers say buyers are taking longer to commit to purchases than last year. Half the participants in Forrester’s B2B Advertising Trends survey report spending more than four hours a week reading, watching, and listening to relevant industry content to keep up with business topics and trends.

Paid Content 52

Paid Content Advertising Agencies Demand Advertisements 52

Valasys

NOVEMBER 21, 2019

The B2B marketing world is dynamic & trends here are subject to very negative sentimental connotation – partially because they are ephemeral & partially because it’s very tough for the brands to extract & keep abreast with the B2B marketing trends & studies that every marketer should know about in real-time.

Planning 58

Planning Studies B2B Marketing Trends 58

The ROI Guy

MARCH 12, 2015

At the Forrester’s Sales Enablement Forum last week, a study by Andy Hoar, Principal Analyst at Forrester was revealed showcasing this 22% expected decline over the next five years. A Forrester survey of 250 B2B Buyers reveals that it’s not just B2C purchases that have moved online. Another sign as to “The Death of a Salesman”?

Forrester 40

Forrester B2B Sales Marketing Proposals Case Studies 40

Top Rank Marketing

AUGUST 14, 2023

There’s a lot to be excited about in B2B Marketing today including the latest trend of Generative AI and its impact on everything from ideation to performance optimization. Or if you want to learn about how webinars can accelerate your pipeline, why not learn from Forrester Vice President and Principal Analyst Lauro Ramos?

B2B 94

B2B Advertising Agencies Paid Search Agency Co-Registration 94

Top Rank Marketing

DECEMBER 29, 2023

B2B growth plan: perfecting partner ecosystem marketing 45 percent of B2B marketing decision-makers at typical B2B organizations have said that new or renewed ecosystem partners were their primary revenue source, as more B2B companies have moved towards broadening their partner ecosystems, according to newly-published Forrester Research data.

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Paid Search Agency B2B Marketing Advertising Agencies Linkedin 107

Only B2B

FEBRUARY 1, 2024

Here is how the intent data will play out in 2024: Data-driven decision-making: Forrester predicts that the intent data market will reach $1.5 Hyper personalization: Using intent data, B2B companies can personalize content and messaging to specific buyer needs, leading to a 5x increase in engagement- according to Forrester. CMI, 2022).

Intent Data 71

Intent Data Intent Marketing Strategy Marketing & Strategy 71

KoMarketing Associates

OCTOBER 22, 2012

With over 50 sessions a day along with non-stop networking events, Pubcon can be pretty overwhelming. Instead of recapping all of the sessions I attended, I thought I’d highlight the top tips, tools & trends I came across. Top Trends from Pubcon 2012. Top Tips from Pubcon 2012. Find the session write-up here.

Tools 120

Tools Trends Tips Social Networks 120

ANNUITAS

OCTOBER 27, 2016

Author Olivia LaBarre wrote on how Forrester Research Shows Gap Between ABM Implementation and Success in her analysis of a recent report from Forrester analyst Laura Ramos, Retro Yet Revolutionary: Demystifying Account-Based Marketing. Targeted direct mail campaigns and ‘invite-only’ live events are not a strategy by themselves.

Account Based Marketing 168

Account Based Marketing Marketing Management Planning ABM 168

Only B2B

APRIL 10, 2024

Usually, MQLs are the leads that have shown interest in various ways, like downloading content like ebooks, white paper, signing up for a company newsletter attending a webinar or online event. Marketing and Sales Disconnect: According to Forrester: A well aligned team drives the 15% more revenue.

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Marketing Qualified Leads Lead Ranking Sales Qualified Leads High Quality Lead 71

Content4Demand

FEBRUARY 15, 2023

You’ll meet plenty of your fellow B2B marketers at receptions and networking events—even in the marketplace, where of course you’ll find members of the Content4Demand team at Booth 309. We’ve identified eight must-see sessions ideal for content marketers to help you chart your course through our favorite event of the year.

Marketing Analytics Tools 94

Marketing Analytics Tools B2B Marketing Ad Exchange B2B 94

Martech

NOVEMBER 11, 2022

Business-to-consumer (B2C) marketing continues to evolve rapidly to keep up with shifting consumer behaviors and trends driven by our digitized world. This article will explain B2C marketing and touch on B2C marketing strategies, challenges facing marketers, and trends for 2023 and beyond. B2C marketing trends and challenges.

Digital Asset Management 117

Digital Asset Management Work Management Marketing Management Digital Experience Platform 117

Buzz Marketing for Technology

JUNE 27, 2008

Note: Site search accesskey is "S" Forrester: - Making Leaders Successful Every Day. About Forrester. Emerging Trends. If you are a registered Forrester client, please log in. About Forrester. Skip to global navigation. Skip to local navigation. Skip to main content. Skip to account links. Skip to footer.

Forrester 100

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Madison Logic

FEBRUARY 7, 2024

Forrester Research predicts that poorly personalized content will degrade the purchase experience for 70% of buyers over its failure to demonstrate an understanding of their business needs. According to Forrester, buyers aged 25-44 will make up three-fourths of business buying teams in 2024. Request a demo to learn how we can help.

Marketing AI 52

Marketing AI Work Management B2B Marketing Marketing Management 52

Only B2B

MARCH 6, 2024

Methods: Lead generation utilizes various marketing strategies, including content marketing (blogs, ebooks, white papers), social media marketing, advertising campaigns, events (webinars, conferences), and partnerships with complementary businesses. downloading white papers, visiting product pages, attending webinars).

Lead Qualification 71

Lead Qualification Lead Ranking Lead Generation Lead Scoring 71

PathFactory

MAY 20, 2022

Well, that’s what I get in spades at Forrester Summit – for me personally and for PathFactory in general. I love Forrester Summit – always have done, always will. So, what validation did I get from Forrester Summit? Let’s dig into these two macro trends in more detail.

Top of Funnel 52

Top of Funnel Enterprise Management Work Management Marketing Management 52

Martech

JUNE 3, 2022

When accounts start to visit your web properties, click on your ads, or attend your event, marketers must get sales teams involved with their marketing campaigns. It showcases an upcoming virtual event in the signature portion, helping sales better connect with accounts via email marketing. Source: Auseh Britt. Why it’s hot.

Account Based Marketing 119

Account Based Marketing Ideal Customer Profiles ABM Top of Funnel 119

Convince & Convert

DECEMBER 5, 2017

According to recent Forrester research , one of the most significant hurdles to excelling in this new reality is support teams and marketing teams not being on the same page. Agile messages: These are opportunities that may arise or problems that pop up during events known well in advance. Both teams win big.

Enterprise Management 209

Enterprise Management Work Management Social Media Marketing Management 209

Kaon

FEBRUARY 15, 2017

According to a report by Forrester Research, technology like AR, helps companies also create new customer loyalty opportunities and improve customer service effectiveness. AR provides companies with a new way to explain their complex value propositions with an entire new set of tools. Learn more about our current offerings here www.kaon.com.

B2B Marketing 140

B2B Marketing Trade Show B2B Forrester 140

Only B2B

SEPTEMBER 1, 2020

As we know our clients could not attend events anymore and a lot of money was invested in events and field marketing. Owing to this, Account-Based Marketing is the new trend, when it comes to B2B marketing. According to the study of Forrester Research, only 1% of leads effectively turn into revenue-generating customers.

Account Based Marketing 152

Account Based Marketing Planning Lead Ranking ABM 152

Conductor

NOVEMBER 11, 2020

Here’s a high-level recap of the session , hosted by myself and Pat Reinhart, which we shared as part of a very special C3 event: SEO in 2020: Why Search Was More Important Than Ever. – Duane Forrester, Yext. Those who are monitoring these trends are winning in the long term. – Duane Forrester, Yext.

SEO 133

SEO Lead Scoring Lead Ranking Top of Funnel 133

Thinkers360

FEBRUARY 28, 2024

All these influencers each contribute to B2B influencer marketing in their own way whether it’s through articles, blogs, books, courseware, education and training, media interviews, industry events and conferences, podcasts, social media channels, public speaking, videos, webinars, whitepapers, and much more.

Enterprise Management 52

Enterprise Management Work Management Marketing Management B2B Thought Leadership 52

Madison Logic

JANUARY 5, 2023

Our latest ABM Success Series virtual event, “ Why Full-Funnel, Always-on ABM is Essential in 2023” brought together industry experts to share their insights and first-hand experiences building successful ABM strategies. In the virtual event, Nora lays out several questions to ask about audiences, such as: .

Account Based Marketing 52

Account Based Marketing Top of Funnel Marketing Budget ABM 52

Zoominfo

SEPTEMBER 24, 2021

CRM users on the front lines can’t serve modern customers using only core CRM,” the research firm Forrester said in a 2020 report. This was a trend already playing out pre-pandemic, but naturally in a world without in-person [meetings], digital selling excellence became critical. All sales essentially became inside sales.

Demand 130

Demand Automation Work Management Marketing Management 130

Exo B2B

FEBRUARY 22, 2018

No one will contradict me if I say that to be on the cutting edge of the latest B2B marketing trends and to stay informed and connected, there is nothing better to do than to get out of the office. Here’s a short list of events with a brief description, both North American or European, with high-level speakers. Future Trends.

Marketing AI 40

Marketing AI Conference B2B Marketing Trends 40

ANNUITAS

OCTOBER 27, 2016

Author Olivia LaBarre wrote on how Forrester Research Shows Gap Between ABM Implementation and Success in her analysis of a recent report from Forrester analyst Laura Ramos, Retro Yet Revolutionary: Demystifying Account-Based Marketing. Targeted direct mail campaigns and ‘invite-only’ live events are not a strategy by themselves.

Account Based Marketing 100

Account Based Marketing Marketing Management Planning ABM 100

SpotMe Blog

MARCH 23, 2023

In-person event costs are rising. And events need to be more accessible, inclusive, and sustainable. Put the ever-evolving event tech landscape on top of all that and it sure does make choosing the right event management technology more complex than ever. Audiences want more digitally-driven experiences.

Enterprise Management 59

Enterprise Management Forrester Marketing Management B2B 59