Adobe Experience Cloud Blog

OCTOBER 26, 2011

More than 40K attend this software technology conference, and many expect to hear each year from Marc Benioff, CEO and chairman of salesforce.com. Marc posted on Facebook that Larry’s Sunday keynote had set a low bar for Marc’s presentation. But the PR team exponentially multiplied the incident’s value to salesforce.com.

PR 48

PR Salesforce.com Multi-Channel Planning 48

Customer Experience Matrix

JANUARY 22, 2014

nurture campaigns), and share leads with a CRM system like Salesforce.com. On the other hand, it adds a powerful survey tool, easy conversion of emails to Facebook, Twitter, and LinkedIn messages, and easily created “instant offers”. Synchronization with Salesforce.com and SugarCRM are due by mid-2014.

Marketing Automation Services 120

Marketing Automation Services Small Business Marketing Marketing Automation Automation 120

Adobe Experience Cloud Blog

DECEMBER 15, 2009

MySpace and Facebook sign real-time search deals with Google. Facebook Pushes People to Go Public. Time spent on Facebook by 18-24 year olds declines. Salesforce.com announces Chatter, social computing for enterprise companies. Facebook is awarded $711 million in damages from Sanford Wallace, the notorious "Spam King".

Paid Content 48

Paid Content Online Marketing Paid Search Agency Web 2.0 48

markempa

DECEMBER 12, 2016

My methodology was compiling the aggregate social shares across Twitter, LinkedIn, Facebook, and Google+. To keep valuable field salespeople productive, many of the more innovative sales and marketing departments build “sales development” teams including Oracle, Marketo, HubSpot, HP, and Salesforce.com. Just to name a few.

Account Based Marketing 84

Account Based Marketing Marketing Qualified Leads Lead Scoring Lead Ranking 84

Customer Experience Matrix

JANUARY 31, 2010

Small digression: most business marketing systems are designed around data from a sales automation system such as Salesforce.com. Plans can automatically modify themselves in response to events: for example, if a piece of copy is rejected, the system can add a new set of review and revision steps.

Paid Search Agency 120

Paid Search Agency Work Management Marketing Management Resource Management 120

Adobe Experience Cloud Blog

SEPTEMBER 15, 2012

But, you may not realize there are lots of big name Marketers at the event. Session: Building Your Social Strategy – Prioritizing for Scale ( Register ) and Measuring the ROI of Facebook Marketing ( Register ). Lauren Vaccarello, salesforce.com. Director of Online Marketing at salesforce.com. Colin Powell.

Salesforce.com 48

Salesforce.com Planning Word of Mouth Advertising Agencies 48

Buzz Marketing for Technology

DECEMBER 15, 2009

Recession or not Social Media was on a roll ignited by the visibility of events like Obama’s win and Iran’s election protests. Facebook Advertising will take off – This year Facebook saw their advertiser base triple! Facebook Advertising will take off – This year Facebook saw their advertiser base triple!

BtoB 100

BtoB Advertising Agencies Paid Search Agency Mobile Advertising 100

Adobe Experience Cloud Blog

SEPTEMBER 16, 2012

To start, salesforce.com does a great job compiling lists of sessions for different tracks, industries, and other themes. Glad you asked: Cool Things To Do (Other Than Parties) & Other Stuff You Need To Know: Choose The Dreamforce Music – This is a killer collaboration between Spotify, Heroku, and Facebook. And I mean lots of them.

Salesforce.com 48

Salesforce.com Tips InsideView Marketo 48

Buzz Marketing for Technology

DECEMBER 15, 2009

Recession or not Social Media was on a roll ignited by the visibility of events like Obama’s win and Iran’s election protests. Facebook Advertising will take off – This year Facebook saw their advertiser base triple! Facebook Advertising will take off – This year Facebook saw their advertiser base triple!

BtoB 100

BtoB Advertising Agencies Paid Search Agency Mobile Advertising 100

Adobe Experience Cloud Blog

JUNE 23, 2010

Yesterday, over 1,000 people came together in San Jose (plus 10K more on a live video feed) for the launch of Chatter at a Salesforce.com Cloudforce event. Marc Benioff, Chairman & CEO of Salesforce.com, set the stage with a video explaining how the world now majorly communicates using social media.

Salesforce.com 48

Salesforce.com Jigsaw Top of Funnel Enterprise Management 48

B2B Marketing Analytics

APRIL 3, 2022

Every marketing leader takes immense pride in talking about the marketing analytics teams at their organizations when they have implemented attribution tools/frameworks and can provide attribution data either via salesforce.com or via in case of more mature analytics teams in platforms like Tableau, Looker, DOMO, etc.

Marketing Attribution 52

Marketing Attribution Multi-Touch Attribution Marketing Analytics Tools Allocation 52

Customer Experience Matrix

JUNE 2, 2009

This lets people easily send a Tweet, post to a Facebook wall or create a LinkedIn article that points to the original content. It analyzes the results to identify key events and to build consolidated profiles with its best guess at the correct current information. add social media data to prospect profiles.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Marketing Automation Services Marketing Management 120

Adobe Experience Cloud Blog

MARCH 8, 2010

Hosted at the Four Seasons in San Francisco, over 700 attendees including big names like Brett Queener from Salesforce, Jeffrey Hayzlett of Kodak, Mark Woollen of Oracle, and Clara Shih of Hearsay Labs and author of The Facebook Era have all filled a room to discuss Sales 2.0. Corporate collaboration with Salesforce.com Chatter.

Salesforce.com 48

Salesforce.com Marketing Automation Services InsideView Demand Generation Agencies 48

Adobe Experience Cloud Blog

AUGUST 30, 2011

web users have Facebook accounts (Source iStrategy Labs). Some 43 percent of users will “like” a brand on Facebook, and there is at least a 17 percent likelihood of purchase (Source: MarketingProfs). 71 percent of U.S.

Salesforce.com 48

Salesforce.com Enterprise Management BtoB Advertising Agencies 48

Adobe Experience Cloud Blog

AUGUST 31, 2011

Here is one example- creating social customer profiles: Social contacts allow you to access social profiles like Linkedin, Twitter, and Facebook, deeply integrated into salesforce.com. Chatter Service : This is like Facebook chat but with customers- potentially reducing service costs. Chatter Now : Think Facebook chat.

Jigsaw 48

Jigsaw Salesforce.com Social Networks Ideal Customer Profiles 48

Adobe Experience Cloud Blog

MAY 26, 2013

What originated as predominately an IT event has evolved into a true business event with 500+ business technology exhibitors, 30,000+ visitors from 40 countries and theatrette/breakout sessions for business leaders, IT professionals — and marketers! Author: Lisa Handley CeBIT has changed! Cloud Expo, Hall 4.

Marketing Budget 48

Marketing Budget Salesforce.com Digital Marketing Funnels Marketo 48

ViewPoint

MAY 10, 2012

He also notes Facebook has just revamped totally its advertising line up with their new Reach Generator. He adds, “I think more and more marketers are going to be looking, not only at earned media and owned media, but also paid media gains from Facebook, Twitter and the rest.” Marketers tell us they just love this feedback.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

ViewPoint

MAY 10, 2012

He also notes Facebook has just revamped totally its advertising line up with their new Reach Generator. He adds, “I think more and more marketers are going to be looking, not only at earned media and owned media, but also paid media gains from Facebook, Twitter and the rest.” Marketers tell us they just love this feedback.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

Marketing Insider Group

JANUARY 24, 2013

Marketingcloud – Marketing Cloud – An extension of SalesForce.com, an integrated way of utilizing SalesForce in the Cloud. BtoBsocialmedia – BtoBSocialMedia (b2b) offers daily tips on using Twitter, Facebook and other social media to increase brand awareness and social influence. London, UK – [link].

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Customer Experience Matrix

AUGUST 21, 2009

Neither group has meaningfully integrated social media monitoring and interactions beyond making it easy to share posts to Twitter and Facebook , although Alterian ’s Techrigy acquisition (see my related blog post ) and Pedowitz Group ’s Sweet Suite (see yesterday's post ) are steps in that direction. But what matters for now is the vision.

Marketing Automation Services 120

Marketing Automation Services Digital Asset Management Marketing Management Paid Search Agency 120

Adobe Experience Cloud Blog

NOVEMBER 15, 2012

salesforce.com, Microsoft Dynamics CRM), so why do I need marketing automation ”? Triggered Email (Real-Time) Triggered email is the ability to listen for specific customer behaviors and events and respond with an appropriate real-time email. No (except salesforce.com Radian6). Many CRM systems have a module for marketing.

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

Adobe Experience Cloud Blog

NOVEMBER 13, 2009

And all will be available to answer any questions you have about The Marketing Cloud and marketing with salesforce.com without pushing any heavy sales pitches. If you’re a marketer at the event, find me (@inboundmarketer) and say hi. Sign up on Facebook or just stop by! This party is about having fun! . Awesome People!

Jigsaw 48

Jigsaw B2B Marketing Planning DemandBase 48

Convince & Convert

MAY 18, 2012

Let’s talk a little bit about Facebook, shall we? Some of the people listening to this podcast may have heard of Facebook. Eric : I think this is going to be the Facebook episode. Jay : It may be, so we are recording this in the shadow of the Facebook IPO, and two things actually happened today. I say, probably not.

Paid Content 115

Paid Content Enterprise Management Work Management Marketing Management 115

chiefmartech

APRIL 4, 2017

You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. We have consulted with clients that use Salesforce.com (SFDC) for their CRM, and we were tasked with integrating their newly-purchased marketing automation platform (MAP) with it. Manual versus automated integration.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Marketing Automation Services 52

Convince & Convert

MAY 4, 2010

Or, paradoxically, they claim to embrace social media while forbidding their employees from being on Facebook or Twitter. For example, an organization that would have spent $5M over ten years on a traditional ERP or CRM application (bought from an on-premise vendor) may spend $1M on a SaaS alternative such as Workday or salesforce.com.

Social Media 116

Social Media Enterprise Management Media Webinar Metrics 116

Hubspot

MARCH 8, 2012

Marketing analytics, on the other hand, measure business metrics like traffic, leads, and sales, and which events (both on and off your website) influence whether leads become customers. Marketing analytics includes data not only from your website, but also from other sources like email, social media, and even offline events.

Analytics 28

Analytics Marketing Analytics Tools Lead Ranking Marketing Management 28

Customer Experience Matrix

JANUARY 24, 2015

CRM includes opportunity tracking, unlimited user defined fields, and automatic search of Facebook and LinkedIn when new contacts are added; algorithms can automatically estimate the right number of points for different events to build a predictive lead score. You get the idea. Full disclosure: I’ve consulted for them.)

Marketing Automation Services 120

Marketing Automation Services Small Business Marketing Paid Search Agency Marketing Report 120

Customer Experience Matrix

JANUARY 31, 2014

It also provides the rest of the standard marketing automation functions, including landing pages and microsites, Web behavior tracking, lead scoring, and integration with Salesforce.com. Events also act as triggers for actions within workflows, which begin with contact lists and can be filtered based on attributes and behaviors.

Marketing Automation Services 120

Marketing Automation Services Digital Asset Management Marketing Management Marketing Automation 120

Customer Experience Matrix

MAY 11, 2011

These included revenue reporting, anonymous visitor lookups, marketing calendars, and advanced scoring features such as caps on points from one event type. The system can publish directly to Twitter, Facebook, and LinkedIn accounts. Engage still relies on Salesforce.com to produce revenue reports. Salesforce.com integration.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Lead Ranking Automation 120

Webbiquity

APRIL 27, 2017

Owned by Salesforce.com. A social community builder tool; create a community site for your brand with features including likes and share, member categories, blogging and commenting, social sign-in (members can sign in through Facebook, Twitter, LinkedIn, or Google), sharing to social media sites, content moderation, and privacy controls.

Marketing Automation Services 214

Marketing Automation Services Work Management Marketing Management Ideal Customer Profiles 214

ClickZ

JUNE 20, 2019

Campaigners’ strength lies in its artificial intelligence (AI) which allows you to automate and optimize your email marketing with data and event-driven triggers. It is integrable with customer relationship management ( CRM ) software and Salesforce.com and provides 24/7 live chat support. Cost: Plans start at $25 per month.

Marketing Automation Services 101

Marketing Automation Services Enterprise Management Marketing Management Email Marketing 101

Customer Experience Matrix

NOVEMBER 29, 2010

The system can now generate HTML code to embed forms within external Web pages, allowing users to create standard Javascript or Facebook -compatible non-Javascript versions, or both. GoToWebinar When I last wrote about Treehouse, it had just added Salesforce.com integration. It has since added a connector for Oracle CRM On Demand.

Features 120

Features Marketing Automation Services Marketing Management Salesforce.com 120

Webbiquity

MARCH 9, 2017

Create forms for email subscriptions, event registrations, polls, surveys, quizzes, or other uses. Integrates with popular services like PayPal and Salesforce.com. 3: The Nine Best Facebook Marketing Tools. #4: ” — StoreYa Blog. Pricing: free or $19/$39/$349 per month. Showcase reviews: StoreYa Blog. 2 ) Google Forms.

Landing Pages 187

Landing Pages Conversion Rate Optimization Conversion 187

ViewPoint

SEPTEMBER 12, 2011

At times it felt like a religious event with the Dreamforce faithful giving raucous cheers during each keynote address. ” Benioff quoted Facebook founder, Mark Zuckerberg by saying, “The way to delight customers is knowing who they are and what they like.” completed the performance. This launches in Winter 12.

Jigsaw 120

Jigsaw Marketing Automation Services Salesforce.com Bandwidth 120

Vidyard

DECEMBER 5, 2017

With its new Interactive Events Library, Free Automated Transcription service, and Facebook Analytics integration, Vidyard helps marketers ensure that each video they publish is an evergreen lead generation engine, and is optimized for SEO, social media engagement and lead conversion. .

Marketing Qualified Leads 62

Marketing Qualified Leads Video Marketing Sales Qualified Leads Lead Scoring 62

Vidyard

DECEMBER 5, 2017

With its new Interactive Events Library, Free Automated Transcription service, and Facebook Analytics integration, Vidyard helps marketers ensure that each video they publish is an evergreen lead generation engine, and is optimized for SEO, social media engagement and lead conversion. .

Marketing Qualified Leads 54

Marketing Qualified Leads Video Marketing Sales Qualified Leads Lead Scoring 54

Rev

NOVEMBER 20, 2018

Look no further than the market caps of the top five companies in the world, according to Fortune: Three of the five—Amazon, Alphabet (formerly Google), and Facebook—have used big data and data science to catapult above corporate giants like JP Morgan, ExxonMobil, Berkshire Hathaway, and Johnson & Johnson. Alphabet has 130; Facebook, 265.

Marketing AI 119

Marketing AI Paid Content Paid Search Agency Allocation 119