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How to Build a Content Strategy for Event Marketing

Marketing Insider Group

Your marketing strategy is one of them. You’ve no doubt considered how you will use display ads, email marketing, and social media to market your event. But how much thought have you put into your content strategy for event marketing? Your event is not a one-time event.

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How to Measure Event Marketing Performance and ROI

Adobe Experience Cloud Blog

According to Event MB , 85% of event planners use event registration software, 61% use event marketing tools, and 54% use survey tools. While this is promising, these tech stacks can often lead to uncertain attribution models that fail to calculate the true ROI of events. Presence on social media.

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Is Minneapolis Becoming Event-apolis? The (Still) Booming Minnesota Event Ecosystem

Webbiquity

And there’s a busy calendar of business-related events year round, including one of the country’s largest Internet of Things (IoT) conferences, the longest-running Social Media Breakfast chapter, and the continually growing Twin Cities Startup Week , hosted by BETA. Here are some of the noteworthy providers.

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Hybrid Event Examples You’ll Want to Copy This Year (And How to Take Virtual Events Hybrid)

SpotMe Blog

The tricky part about hybrid conferences and events is making them equally as engaging and fulfilling for people who are attending remotely as it is to those who are physically present. Those attending in person can go to workshops, engage with each other, interact with speakers, and ask questions. 5) Social Media Marketing World.

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The Ultimate Guide to Event Marketing

Hubspot

These events are all very different, but to the brands or organizations who hosted them, they all had a common purpose: to entertain and engage attendees — a.k.a. Event marketing is a highly valuable strategy for all kinds of businesses, from technology and education to non-profit, medicine, and retail. Types of Event Marketing.

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Do You REALLY Need to Host a Webinar?

Hubspot

A live Q&A also allows the current audience to ask additional questions during the event itself through social media or in a questions panel on your webinar platform. If the webinar is live, they can ask questions during it, making it feel like a workshop session instead of a simple tutorial. Video event marketing'

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How to Use Engagement Marketing to Acquire More Customers

Single Grain

Engagement marketing is the intentional, strategic process of creating engaging content that’s designed to generate meaningful interactions between your brand and your target customer. Adidas made marketing headlines when they created short videos of each individual runner in the Boston Marathon. What Engagement Marketing Is Not.

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