SpotMe Blog

JULY 13, 2023

Managing marketing events takes a lot of time, effort, and money. And if you’re an enterprise decision-maker, you’re under pressure to find a scalable solution that prioritizes optimized digital and content experiences that engage audiences and gather valuable customer insights.

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SpotMe Blog

FEBRUARY 16, 2023

An effective event brief template should be comprehensive yet easy to understand and should contain enough information for everyone involved to have a shared understanding of what’s expected. 6 benefits of having an event brief Writing an event brief is an essential part of any event planning process.

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Attendify

AUGUST 7, 2019

More than 10 years ago, Scott Brinker founded the Chief Marketing Technologist blog, and consequently revolutionized the marketing landscape. In 2011, Brinker began producing a yearly map of the global marketing technology landscape. But where do event marketers fit into the picture? Until now, that is! About Guru.

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SpotMe Blog

DECEMBER 7, 2022

Live events are the best option if you have hands-on activities, for example at trade shows where attendees can test out products and services. It’s easier to create a memorable attendee experience and leave a lasting impression with a live event due to all the emotions you create. This can be a challenge at times.

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SpotMe Blog

JUNE 30, 2023

Here are the most common reasons for which people don’t come to your events: Lack of awareness : If potential attendees don’t know about your event, they can’t come. Use social media, email marketing, and promotional partnerships to spread the word. This promotes your event after it ends and builds excitement for next year.

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SpotMe Blog

MARCH 23, 2023

Put the ever-evolving event tech landscape on top of all that and it sure does make choosing the right event management technology more complex than ever. That’s why Forrester has released The Forrester Wave : B2B Event Management Technology, Q1 2023 report. Keen to get into the details?

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SpotMe Blog

SEPTEMBER 22, 2022

That means a $40 billion pharma company spends at least $8 billion on the hundreds or thousands of events they run each year. . They ran about 500 marketing and medical events in APAC by the end of Q3 in 2022. And that’s excluding all the events they co-hosted with other companies). Take Boehringer Ingelheim for instance.

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SpotMe Blog

SEPTEMBER 1, 2022

An example of using AI at in-person events is facial recognition software for check-in. A hybrid or virtual event example is data insights created during polls. API stands for ‘Application Programming Interface’ An API allows different software to communicate with each other and share data securely.

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SpotMe Blog

OCTOBER 27, 2022

Corporate event trend #2 Events are becoming part of the omnichannel experience. Omnichannel marketing campaigns using three or more channels in any one campaign earned a 287% higher purchase rate than those using a single-channel campaign.” ( Omnisend ) . So, just think about how powerful an omnichannel event strategy could be.

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SpotMe Blog

DECEMBER 27, 2022

But did you know that you can orchestrate and manage so many aspects of your events using your pharma CRM? In this article, we’ll show you exactly how you can make excellent use of your pharma CRM to manage events from start to finish. 5 event management-related things you can do with your pharma CRM.

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