Martech Advisor

NOVEMBER 25, 2019

But email frauds like phishing emails, too, have risen over the past few years putting customers at risk and brand identity at stake. So how can brands tackle phishing emails this Thanksgiving, Black Friday, and Cyber Monday? This makes the phish harder to detect among the flood of legitimate marketing emails.

Phishing 69

Phishing Brand Identity Branding Privacy Policies 69

Convince & Convert

FEBRUARY 21, 2024

Best Practice Training This is a great place to start if you have not already hosted company-wide training on ChatGPT best practices. Start by defining a Center of Excellence team (CoE) that will provide leadership, best practices, research, support, and training on AI for the whole organization.

Training 154

Training Lead Ranking Phishing Paid Search Agency 154

Salesforce Marketing Cloud

FEBRUARY 20, 2024

This is why making sure your fellow employees are aware of risk and best practices is so important. This includes knowledge of the regulatory and ethical aspects of AI and how AI impacts policies, business strategy, data governance, and privacy. Get your foundation: Learn about cybersecurity concepts and best practices.

Resource Management 52

Resource Management Work Management Allocation Ethics 52

Litmus

FEBRUARY 7, 2023

The more confident your subscribers are that it is indeed you sending them an email, the less friction there will be in opening, reading, and engaging with your content—which is good for everyone, especially in a world where phishing and email scams are on the rise. There are ethical concerns. There’s a quality gap.

Email Marketing 92

Email Marketing Design Trends Work Management 92

GreenRope

DECEMBER 10, 2019

Ethical behavior and brand values also have a monumental impact on the overall customer experience. Another ethical issue which is hot on Stephanie’s radar is the impact that misleading reviews have on the customer experience. Morally dubious practices which surround reviews can adversely impact the customer experience.

Ethics 52

Ethics Phishing CAN-SPAM Broadcasting 52

Salesforce Marketing Cloud

DECEMBER 14, 2023

The ways to protect can vary from using technical tools and learning secure development practices to creating guidelines for employees on ways to use social media. This is why making sure your fellow employees are aware of risk and best practices is so important. But in reality, it’s not really employees that are to blame.

Work Management 105

Work Management Business Resource Management Allocation 105

Single Grain

DECEMBER 18, 2023

In a world where our lives are intertwined with the digital realm, the conversation surrounding privacy, identity theft, personal data and the implications of artificial intelligence (AI) has never been more relevant. Marketers should also always implement a privacy-first approach in their AI strategies.

Marketing AI 52

Marketing AI Work Management Marketing Management Personalization 52