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B2B Vendors Need To Play Catch Up In A “B2E” World

Adobe Experience Cloud Blog

What’s interesting is the emerging importance of brands showing their stance on people, ethics, and the “big social issues” of the day. For example, just as many consumers will no longer shop with retailers whose ethics they disagree with, 30% of B2B buyers will disengage from a brand whose values don’t match their own.

Vendors 126
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B2B Vendors Need To Play Catch Up In A “B2E” World

Adobe Experience Cloud Blog

What’s interesting is the emerging importance of brands showing their stance on people, ethics, and the “big social issues” of the day. For example, just as many consumers will no longer shop with retailers whose ethics they disagree with, 30% of B2B buyers will disengage from a brand whose values don’t match their own.

Vendors 92
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5 Ways Bartending Prepares You for a Career in Sales

Adobe Experience Cloud Blog

There are three things I learned in the hospitality industry which have translated directly into my work ethic as a sales professional: D.E.A–Drive, The post 5 Ways Bartending Prepares You for a Career in Sales appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

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Why Now Is the Time for Women in Tech

Adobe Experience Cloud Blog

Companies Are Balancing Their Headcount and Leadership Teams, Creating a Trickle-Down Effect. Our CEO at Marketo has made it a point to balance our board, including the appointment of Cammie Dunaway, former CMO of Yahoo, whom I had the pleasure of meeting when she joined our board last year.

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Tapping into the Ever-Evolving Human Brand with Controversy

Adobe Experience Cloud Blog

In the aftermath of the shift, some brands have taken public floggings while others went on the defensive and scrambled to review their business and ethics policies to avoid similar fates. The post Tapping into the Ever-Evolving Human Brand with Controversy appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

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Your Customer Wants to Be the Hero

Adobe Experience Cloud Blog

Do you think personal actions (like donating, recycling, and buying ethically) can make a real difference in the world?” The post Your Customer Wants to Be the Hero appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

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SEO in the Age of AI: How to Get Ahead

Adobe Experience Cloud Blog

Business requires ethics. The post SEO in the Age of AI: How to Get Ahead appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Spend and store it with moderation. Keep in mind that net neutrality is phasing out. Laws like GDPR pass on the same premise as global accounting principles.

SEO 116