Martech

SEPTEMBER 14, 2023

Continuing to navigate the “next normal” world, marketing and GTM teams have been under new pressures due to inflation, talent shortages, slowing economic conditions, possible renewed COVID restrictions, and the digital transformation hangover. The companies range from mid-market startups to large public enterprise companies.

Marketing Analytics Tools 113

Marketing Analytics Tools Marketing Budget Enterprise Management Work Management 113

Varicent

MARCH 8, 2018

Today's conversation is with Jenny Coupe , Senior Director of Americas Marketing at Akamai , about how she uses the Sales and Marketing experience she's gathered over her career in numerous startups and applies it to her new role in an Enterprise business. Akamai Technologies is based in Cambridge, Massachusetts.

Enterprise Management 81

Enterprise Management Startups Paid Content Top of Funnel 81

Webbiquity

FEBRUARY 7, 2020

The continuous and rapid introduction of new technologies into the market has created a huge demand for multi-talented people who can quickly make and implement data-driven decisions. As a result, the market has seen a huge demand for MBA degree holders, and it is only projected to grow in the future. Growth in Multiple Sectors.

Enterprise Management 248

Enterprise Management Startups Work Management Advertising Agencies 248

Outgrow

JUNE 6, 2024

EPISODE 195: Marketer of the Month Podcast with Phil Walsh Hey there! Welcome to the Marketer Of The Month blog! We recently interviewed Phil Walsh for our monthly podcast – ‘ Marketer of the Month ’! The transition from traditional tech and AI startup to Turing’s AI-driven services. Phil Walsh: Six.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Tactics 40

Heinz Marketing

MARCH 28, 2024

By Lisa Heay , Director of Business Operations at Heinz Marketing What platforms come to mind when you think of marketing automation? And in my earlier consultant roles with Heinz Marketing, I was acquainted with the other major players like HubSpot, Pardot, and Eloqua through various projects and engagements.

Marketing Automation Services 70

Marketing Automation Services Enterprise Management Marketing Automation Work Management 70

SmartBug Media

JUNE 6, 2024

Before "artificial intelligence" became the trending topic of 2023, HubSpot was already leading the charge in its adoption. Over the years, HubSpot has utilized AI tools for marketing through smart content , facilitate lead scoring, and enhance data enrichment behind the scenes. So, what can you achieve with HubSpot's AI-powered tools?

Marketing AI 69

Marketing AI Enterprise Management Tools Data Hygiene 69

SalesIntel

DECEMBER 6, 2023

To skyrocket the numbers, sales reps make use of various sales tools available in the market. Sales tools are software and technology solutions that help sales teams automate and streamline various tasks and processes, such as lead generation, customer relationship management, and sales forecasting. What are Sales Tools?

Marketing Automation Services 97

Marketing Automation Services B2B Sales Enterprise Management Work Management 97

TrustRadius Marketing

FEBRUARY 3, 2022

Organizations in many sectors use cloud management to optimize data, infrastructure, and services on the cloud. Cloud management techniques also help leverage cloud resources to develop and deploy software applications through APIs. Elements of Cloud Management. Choosing a cloud environment.

Work Management 52

Work Management Enterprise Management Budget Programs Contingency Planning 52

Webbiquity

DECEMBER 7, 2021

The problem isn’t new: how do we enable the people who need data to make decisions within their area of expertise—finance, operations, sales, marketing, supply chain, whatever—but who aren’t experts in data analytics, to use data effectively? Today, I am joined by Davis Clark, founder and CEO at Futuremodel. Hi Davis, how are you doing today?

Enterprise Management 260

Enterprise Management Startups Work Management Communities 260

Hubspot

JUNE 16, 2020

For example, if you are writing for enterprise audiences, how are you framing that content to achieve your goals? Though an enterprise audience is a smaller number of people to reach, blogging for those customers can be a huge driver for ROI and acquisition. Did you know that B2B marketers obtain over 70% of their leads from blogging

Enterprise Management 94

Enterprise Management CMS Development Marketing Automation Services Marketing Management 94

Martech

JANUARY 25, 2022

Customer relationship management (CRM) is the technology brands use to nurture relationships with their customers. These solutions are designed to help sales and service agents communicate with customers more effectively. In this piece, we’ll dive deep into CRM systems and their impact on marketing teams. Process scaling.

Enterprise Management 95

Enterprise Management Work Management Marketing Management Paid Search Agency 95

TrustRadius Marketing

OCTOBER 27, 2022

Innovation is a hot-button topic for small businesses and enterprises alike. Despite this debate, the market for it is expected to grow by 27% from 2021 to 2026. . Software that provides this functionality is called a low-code development platform (LCDP) or low-code application development platform (LCAP).

Enterprise Management 98

Enterprise Management Work Management Marketing Management Budget Programs 98

Thinkers360

MARCH 22, 2024

Join Enterprise Lite to work with all of these analysts and influencers! We specialize in B2B strategic marketing, B2B analyst relations, and B2B thought leadership marketing putting your brand in front of active B2B buyers and influencers worldwide – Explore membership today !

B2B Thought Leadership 140

B2B Thought Leadership Work Management Thought Leadership B2B 140

Zoominfo

DECEMBER 11, 2020

A public health crisis, limping economy, divisive election, and heavy unemployment have all made the job market unpredictable. Want to work for a startup? Early-stage funding stayed strong in the pandemic , pointing to continued opportunities at startups for job seekers. Want to work for an innovative company?

Enterprise Management 130

Enterprise Management Work Management Paid Search Agency Zoominfo 130

Content Standard

JULY 14, 2021

Once your content marketing needs outgrow your internal capacity, it’s time to start looking for outside help. Before you kick off your search for the perfect content marketing partner, though, your business must first look within itself to understand its marketing goals and needs.

Advertising Agencies 136

Advertising Agencies Enterprise Management Work Management Marketing Management 136

DiscoverOrg

JANUARY 29, 2019

“But actually that ‘noise’ is a powerful tool to target the right accounts – that is, if you know the tech stack of your target accounts ,” says DiscoverOrg’s Senior Manager of Sales Development. Notice a trend?). Sales enablement software. Marketing automation tools, and more. What is the tech stack? Web servers.

Ideal Customer Profiles 205

Ideal Customer Profiles Enterprise Management Marketing Automation Services Work Management 205

Thinkers360

MAY 6, 2024

Join Enterprise Lite to work with all of these Future of Work influencers! We specialize in B2B strategic marketing, B2B analyst and influencer relations, and B2B thought leadership marketing putting your brand in front of active B2B buyers and influencers worldwide – Explore membership today ! Score: 35.53 16 Professor M.S.

B2B Thought Leadership 124

B2B Thought Leadership Work Management Thought Leadership Lead Scoring 124

InsightSquared

MARCH 8, 2021

I transitioned from education to software in 2008, and I have held roles in everything from project management to sales. Nehcole Felix – Customer Success Manager. I’ve worked in the tech and startup space for over 15 years. Liz Brown – Services Architect. I’ve been at InsightSquared for 9 years.

Enterprise Management 156

Enterprise Management Work Management Marketing Management Startups 156

ClickZ

JANUARY 29, 2020

30-second summary: These days, marketing organizations are operating less on gut instinct and more on data-driven insights. Marketers have tools in the stack to look at what’s working and what’s not working. The most savvy and sophisticated marketers today are thinking beyond websites.

Enterprise Management 70

Enterprise Management Work Management Marketing Management CMS Development 70

Webbiquity

FEBRUARY 23, 2021

” It’s no longer particularly difficult for enterprises to collect data or store it. The challenges now center around three key trends: Turning vast quantities of data into actionable insights requires sophisticated technology and hard-to-find skillsets. The Services. The Market. Check it out at Shindig.com.

Enterprise Management 321

Enterprise Management Work Management Marketing Management Budget Programs 321

Zoominfo

JANUARY 14, 2021

As 2021 begins, start-up, small, and medium companies have taken the brunt of much of the economic collapse, but as is often the case, proved deft at changing the way they operate compared to slower-moving enterprises. Quick side note: seed and angel rounds are small amounts that help a startup get off the ground.

Paid Search Agency 162

Paid Search Agency Companies Zoominfo Startups 162

Contently

OCTOBER 18, 2022

Even conglomerates with million-dollar marketing budgets will fail if they disregard audience research. So, why do so many companies—from startups to enterprises—skimp on it? Content marketers often have difficulty getting executive buy-in for customer research. Best for: Companies with a tight marketing budget.

Research 206

Research Paid Search Agency Companies Marketing Budget 206

Valasys

FEBRUARY 19, 2024

The digital market is one of the leading reasons for this revolution. Today’s digital world demands you to leverage the power of technology to stay ahead of the marketing curve. Automation Platforms Marketing automation platforms and softwares are widely used and trusted in the business industry.

CMS Development 40

CMS Development Paid Search Agency Enterprise Management Marketing Automation Services 40

ClickZ

JUNE 11, 2020

30-second summary: The application of algorithms, machine learning, and AI to solve major marketing challenges – for example, attribution, intelligence gathering, predictive workflows, and campaign suggestions – will enable the industry to market better, for less money, more success, and happier customers.

Marketing AI 121

Marketing AI Enterprise Management Optimization Marketing Management 121

Mereo

JULY 29, 2021

Pricing strategies are a vital part of the solution, financial and go-to-market elements of your organization. For B2B companies — especially those in the software and service sectors — the environment has changed dramatically in the past 20 years. in profits. Integrating Key Pricing Principles. Encourage Growth.

Enterprise Management 60

Enterprise Management Pricing Price Marketing Management 60

Martech

OCTOBER 24, 2023

We’ve entered an era where emails are not just about sending messages — they’re a repository of information that can provide deep insights into consumer behavior, preferences, and trends. Wasted opportunities in marketing can translate to lost revenue, damaged brand reputation and decreased customer satisfaction.

Enterprise Management 103

Enterprise Management Customer Satisfaction Purchase Intent Touchpoints 103

Zoominfo

SEPTEMBER 25, 2018

Recently, we published The Ultimate List of Marketing Podcasts. 1. Join host, Matt Heinz, president of Heinz Marketing on this fast-paced, power-packed program. So if you’re already familiar with the sales podcasts on this list, we recommend you check out that post as well. Without further ado, let’s jump into it. Listen here.

Top of Funnel 269

Top of Funnel B2B Thought Leadership Enterprise Management Work Management 269

TrustRadius Marketing

MAY 2, 2022

One solution local and remote companies will use is a voice over internet protocol ( VoIP ) business phone system. This software can allow calls and messages over the internet for better speed and reliability. A VoIP essentially allows you to call and receive calls over the internet. ” How much does a VoIP service cost?

Pricing 52

Pricing Price Enterprise Management Work Management 52

ANNUITAS

APRIL 23, 2014

There are a few B2B surveys and benchmarking studies that I refer to again and again … DemandGen Report’s Buyer Behavior Survey and Content Preferences Survey and the Content Marketing Institute’s Content Marketing Benchmarks, Budgets and Trends to name a few. ANNUITAS wants to change this.

Demand Generation 100

Demand Generation Enterprise Management Demand Generation 100

nDash

OCTOBER 26, 2020

Her strong background in marketing and consumer campaigns also provides a solid footing for creating content that converts in any arena. . Performance management. Hiring solutions . Office management . Management consulting . Area of expertise: Organizational behavior. Workplace wellness . Type of content: Blogs.

Marketing Budget 98

Marketing Budget Marketing Budget Creation Enterprise Management Work Management 98

SendX

AUGUST 31, 2021

As marketers, we need a daily dose of inspiration to deliver delight to our customers and get the ROI on email marketing efforts for our business. These are handpicked from our own inboxes so you can be sure that these follow the latest design trends and best practices. Such emails are usually part of the onboarding sequence.

Email Marketing 259

Email Marketing Campaigns Examples Enterprise Management 259

Thinkers360

MARCH 22, 2024

Join Enterprise Lite to work with all of these Legal & IP influencers! We specialize in B2B strategic marketing, B2B analyst and influencer relations, and B2B thought leadership marketing putting your brand in front of active B2B buyers and influencers worldwide – Explore membership today ! Osei Bonsu Dickson Score: 45.73

B2B Thought Leadership 101

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 101

Outgrow

APRIL 2, 2024

Welcome to the Marketer Of The Month blog! We recently interviewed Jukka-Pekka Salmenkaita for our monthly podcast – ‘ Marketer of the Month ’! Elisa provides software solutions for various industries globally. Government funding accelerates market experiments and supports innovative solutions at early stages.

Marketing AI 52

Marketing AI Enterprise Management Work Management Marketing Management 52

Martech

DECEMBER 21, 2021

2021 was the breakout year for marketing operations. The marketing function that was once behind the scenes is now stepping onto center stage, largely driven by the need to manage digital and data, not to mention the heavy migration to a remote-first work environment. What will next year, 2022 bring for marketing operations?

Account Based Marketing 141

Account Based Marketing Enterprise Management Marketing Budget Work Management 141

Webbiquity

AUGUST 22, 2017

Building a great brand is the holy grail of marketing. Many marketers believe that brand building is only for B2C companies like Nike, Coke, and Facebook. B2B prospects do a significant amount of research before they decide upon a solution. A memorable brand is self-propelling and can grow a business to dizzying heights.

Ad Building 273

Ad Building Brand Identity Branding Enterprise Management 273

Hubspot

APRIL 13, 2020

These trends are showing no signs of slowing down in the foreseeable future. In fact, the global ecommerce market is expected to eclipse $6.54 Not all ecommerce solutions are created equally. Some tools are all-in-one website builders, while others are plug-ins, add-ons, or shopping cart software. That’s up from $3.53

eCommerce 100

eCommerce Enterprise Management CMS Development Work Management 100

Valasys

JANUARY 5, 2023

The emergence of AI software has irreversibly altered the ancient art of marketing. Artificial intelligence (AI) is now widely used in marketing. Using AI-powered marketing tools has become a vital component of any B2B company strategy. What Are AI Marketing Tools? Top 10 AI Tools for Digital Marketing.

Marketing AI 40

Marketing AI Budget Programs Enterprise Management Marketing Management 40