B2BMarketing.net

MAY 13, 2024

So, marketer, you have this terrific, game-changing idea that in 2024, your business really needs to devote a good deal of time, budget and resources to strengthening, even repositioning, your corporate brand. Management knows you, they trust you, but this is about establishing their trust in the authority you bring to this subject.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Multi-Touch Attribution 52

Conversica

JULY 27, 2022

What Is B2B Sales? What Is B2B Sales? Business-to-business (B2B) companies sell their products and services to other companies rather than individual customers. Under this economic model, B2B sales are the transactions between two businesses. B2B vs B2C Sales. B2B Sales Examples.

B2B Sales 52

B2B Sales Top of Funnel Enterprise Management Marketing Attribution 52

Martech

JANUARY 3, 2022

This description is useful for understanding what some marketing operations teams do and what they aspire to do, but the responsibilities and tasks undertaken by marketing operations organizations vary widely. In this piece, we’ll dive deep into marketing operations and the profile of marketing ops professionals.

Digital Asset Management 115

Digital Asset Management Enterprise Management Work Management Marketing Automation Services 115

SmarkLabs

JUNE 13, 2022

Feeling bamboozled by marketing tactics, channels, and buzzwords? There’s a lot to navigate when searching for the best marketing practices for your emerging company. Knowing when and how to get a realistic and effective marketing strategy off the ground may even seem daunting. Start-Up Marketing Fundamentals.

Paid Search Agency 97

Paid Search Agency Paid Content Ideal Customer Profiles Sales Management 97

Martech

MAY 8, 2023

Is AI in marketing something new? It’s worth bearing in mind that AI has long had many, many applications in marketing other than creating content. Well-known vendors have been baking AI into their solutions for almost a decade. s national weather service. Adobe Sensei and Salesforce Einstein date from 2016.

Marketing AI 100

Marketing AI Enterprise Management Work Management Marketing Management 100

ClickZ

FEBRUARY 21, 2020

30-second summary: Following a survey and some editorial research, we have highlighted 10 people we think are either respected industry guardians, or are making some noteworthy contributions to the marketing technology space. Nearly every person in our survey had him as one of their top five leaders in marketing technology sector.

Enterprise Management 144

Enterprise Management Work Management Marketing Management Advertising Agencies 144

Biznology

APRIL 18, 2018

The Holy Grail of digital marketing is personalization: being able to serve the most relevant content to particular users at a particular time to help them progress on their buyer journeys. In large enterprises, where thousands of users come to your site daily, the strain of this marketing automation is staggering.

Personalization 165

Personalization Top of Funnel Marketing AI SEM 165

Martech

JANUARY 26, 2023

As we enter 2023, it’s time to look ahead and plan your digital marketing priorities for the rest of the year. Digital analytics provides performance-based metrics based on a campaign in the market. Technology companies like Audiense and Infegy provide solutions and capabilities to deliver these insights.

Paid Content 137

Paid Content Enterprise Management Work Management B2B Marketing 137

Vidyard

NOVEMBER 11, 2020

Why is using video for sales emails a smarter way to engage prospects and advance deals? Sales videos allow them to quickly learn what your company has to offer—along with a host of other benefits we’ll explain below. What is Video for Sales? Benefits of Video for Sales Emails 2.1 Benefits of Video for Sales Emails 2.1

Video Marketing 168

Video Marketing Cold Calling Lead Ranking Enterprise Management 168

The ABM Agency

APRIL 10, 2023

Reading Time: 11 minutes As a leading strategy for B2B SaaS marketing, account-based marketing (ABM) has become increasingly important in today’s rapidly changing landscape.

Account Based Marketing 97

Account Based Marketing Top of Funnel Enterprise Management Work Management 97

Webbiquity

FEBRUARY 5, 2018

We believe this data can yield highly actionable intelligence in discrete applications or when implemented within the marketing stack. Until recently however, data generated from live events on attendance, engagement, sales and other metrics has received far less visibility than other silos across the enterprise.

Enterprise Management 190

Enterprise Management Marketing Automation Services Marketing Analytics Tools Work Management 190

Webbiquity

APRIL 21, 2020

Yet much of the process of managing the “assembly” of these massive and complicated structures remains manual. It replaces manual paper workflows for tracking subsystem installation progress, enabling construction companies and contractors to reduce overall project time and costs. Here’s their story. The Product. The Company.

Enterprise Management 175

Enterprise Management Work Management Marketing Management Budget Programs 175

Customer Experience Matrix

MARCH 12, 2017

Thomas Wieberneit argues in a thoughtful blog post that companies need one platform for consolidated customer data, but that Customer Data Platform isn’t it because the CDP is “marketer-controlled” by definition, and thus doesn’t support other departments. Many of the CDP vendors have told me their systems are used outside of marketing.

Enterprise Management 184

Enterprise Management Work Management Ideal Customer Profiles Marketing Management 184

Outreach

APRIL 20, 2020

The fact is, these are unprecedented times and we’re all trying to find ways to cope both personally and professionally. Our advice (detailed by Brooke Simmons here ) is for sales reps to acknowledge the situation and become a trusted advisor that collaborates with the buyer - and doesn’t pitch. Collaboration with Bombora.

Intent 102

Intent B2B Sales Activities Bombora 102

Biznology

JULY 18, 2016

In today’s B2B world, your prospects don’t want to hear from you until much later in the buying process, so attracting, engaging and nurturing them until they’re ready to talk to a sales person is no longer a nice way to supplement the top of your funnel. Personalizing content will yield much greater results.

Enterprise Management 80

Enterprise Management Work Management Top of Funnel Marketing Management 80

Heinz Marketing

MAY 29, 2023

By Sheena McKinney , Sales Pipeline Radio Producer If you’re not already subscribed to Sales Pipeline Radio or listening live every Thursday at 11:30 a.m The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals.

Ideal Customer Profiles 102

Ideal Customer Profiles Enterprise Management Gartner B2B Sales 102

The ABM Agency

FEBRUARY 19, 2023

Reading Time: 10 minutes Account Based Marketing (ABM) is a powerful strategy for B2B organizations that can be used to drive demand and increase customer loyalty. In this blog post, we will explore examples of account based marketing campaigns and strategies that have been successful in increasing engagement with target customers.

Account Based Marketing 52

Account Based Marketing Paid Content ABM Sales Management 52

The ABM Agency

FEBRUARY 19, 2023

Reading Time: 10 minutes Account Based Marketing (ABM) is a powerful strategy for B2B organizations that can be used to drive demand and increase customer loyalty. In this blog post, we will explore examples of account based marketing campaigns and strategies that have been successful in increasing engagement with target customers.

Account Based Marketing 52

Account Based Marketing Paid Content ABM Sales Management 52

Sana Commerce

AUGUST 27, 2022

These are based on the combined expertise and experience of our Project, Sales and Customer Success Managers, here at Sana Commerce. Freeing up time for your sales and support teams. Increasing the efficiency of the ordering process and reducing order errors. Discover more B2B e-commerce KPIs for online sales. “E-commerce

Enterprise Management 95

Enterprise Management Work Management Marketing Management Marketing Budget 95

Belkins

MAY 28, 2020

The pandemic is slowly ebbing away — or at least it gets overshadowed by the need to keep things going and sales pipelines fueled. What does it mean for you, as a SaaS company or a software developer? Protect patient data with new cybersecurity solutions. Assis t with implementing telemedicine.

Enterprise Management 98

Enterprise Management Work Management B2B Sales Marketing Management 98

Atomic Reach

FEBRUARY 15, 2019

As a consumer, do you remember the last time you experienced a personalized content marketing experience? Whether an email newsletter used your first name, or an intuitive website recommended blog content based on your viewing history, the personalization likely made you feel more engaged with the brand.

Enterprise Management 69

Enterprise Management B2B Marketing Work Management Personalization 69

Pam Didner

AUGUST 16, 2020

Daniel Benyo sent me a list of questions after listening to my presentation “New Rules of Marketing” in Hungary. Q1: How can a marketer understand segments that he never interacted before? . A: If you want to sell something to a different country, the best way is to travel to that country to see the market first hand.

Content Marketing 118

Content Marketing Enterprise Management Work Management Resource Management 118

The ABM Agency

MAY 16, 2023

Reading Time: 9 minutes Account-based marketing examples provide valuable insights into the strategic approach taken by successful B2B SaaS organizations to target high-value accounts. By focusing on specific accounts, these companies are able to optimize their marketing resources and achieve better alignment with sales teams.

Account Based Marketing 52

Account Based Marketing Lead Ranking Examples Ideal Customer Profiles 52

nDash

DECEMBER 14, 2020

My job as a B2B SaaS & enterprise software content strategist is to wrangle brands into champions in the eyes of their audience—and my approach has worked. I’m also someone who takes management seriously; I care about what’s right and what’s human. Computer software . Software development . Rachel Burger . “I

Marketing Budget 52

Marketing Budget Budget Programs Enterprise Management Marketing Budget Creation 52

Hubspot

MAY 7, 2024

No matter your niche, product, or service, and no matter how prepared you are, your business will throw you a curveball. As a marketing business owner whose revenue primarily comes from my writing services, late 2022 to mid-2023 was… unnerving, to say the least. I tell you this from experience. That’s the good news.”

Enterprise Management 61

Enterprise Management Work Management Marketing Management Paid Search Agency 61

Biznology

OCTOBER 21, 2016

If you want to reach, connect and engage with more IT buyers, then as a sales and marketing professional, you need to position yourself as an expert who wants to have a real relationship that’s based on up-front value. Yes, I’m saying that the marketing standard of giving value after the fact needs to change!

Enterprise Management 80

Enterprise Management Work Management Marketing Management Linkedin 80

Zoominfo

JANUARY 29, 2018

For today’s blog post, we put together a comprehensive list of the best articles about corporate events and event marketing. We tried to tackle every aspect of event marketing. Keep reading for our favorite event marketing blog posts! As a team manager or executive, it can be difficult to justify this expense.

Event Marketing 113

Event Marketing Enterprise Management Work Management Marketing & Strategy 113

Heinz Marketing

MAY 29, 2023

By Sheena McKinney , Sales Pipeline Radio Producer If you’re not already subscribed to Sales Pipeline Radio or listening live every Thursday at 11:30 a.m The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals.

Ideal Customer Profiles 60

Ideal Customer Profiles Enterprise Management Gartner B2B Sales 60

Madison Logic

AUGUST 9, 2023

The Challenge T-Mobile for Business is a telecommunications company that provides comprehensive wireless solutions tailored to the needs of businesses. As Senior Marketing Media Manager, Janice Barbosa manages paid media, account-based marketing (ABM), and demand generation for T-Mobile for Business’s enterprise and public sector groups.

Account Based Marketing 52

Account Based Marketing ABM Top of Funnel Enterprise Management 52

seo.co

MARCH 3, 2021

Selling Search Engine Optimization (SEO) services to local businesses isn’t that complicated, but it’s also not like shooting fish in a barrel. What could be preventing you from creating a winning SEO pitch is the lack of a streamlined process that directs your sales and SEO team to work on the same wavelength.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Enterprise Management Work Management 52

Vidyard

FEBRUARY 2, 2021

Why is using video for sales emails a smarter way to engage prospects and advance deals? They are overwhelmed and busy and sales videos allow them to quickly learn what your company has to offer—along with a host of other benefits we’ll explain below. Watch and Learn Want to learn about using video in sales emails via video?

Video Marketing 65

Video Marketing Cold Calling Lead Ranking Enterprise Management 65

SmartBrief - Marketing

AUGUST 4, 2023

Digital transformation is hindered by socioeconomic factors and continued reliance on old ways of working, including poor technology and paper-based processes. With many small businesses still relying on outdated processes, it’s no surprise that workers’ digital literacy is struggling to keep up. Those hours add up.

Small Business Marketing 52

Small Business Marketing Enterprise Management Work Management SMB 52

Sales Engine

JANUARY 25, 2016

How to Dominate Your Market With Content from SalesEngine 1. Most of us understand that the world of marketing has changed—B2B has gone digital. As marketers tried to get the most out of this new digital world they re-discovered the importance of content. So what does this have to do with content marketing?

Enterprise Management 120

Enterprise Management Marketing Management Marketing Automation Services Sales Qualified Leads 120

Content Standard

NOVEMBER 30, 2021

Subscribe to our monthly newsletter , Content & Context, to receive future insights and updates on the content marketing world from Skyword CEO, Andrew C. Let’s talk about the convergence of content marketing and the customer experience (CX). So what role does content play in all this? In short, a critical one.

Top of Funnel 130

Top of Funnel Enterprise Management Paid Search Agency Digital Marketing Funnels 130

TrustRadius Marketing

NOVEMBER 14, 2019

70% of marketers say marketing automation software is critical to their success. Marketing automation occurs when marketers pass the burden of monotonous tasks to software logic to complete. What is marketing automation and why is it used? What are the most important marketing automation features?

Marketing Automation Services 40

Marketing Automation Services Enterprise Management Work Management Marketing Management 40

The ROI Guy

DECEMBER 7, 2012

OpenText needed to generate more demand for its Enterprise Content Management solutions, and provide compelling insight to potential buyers about the business challenges in managing information growth, the complexities of new regulations and policies, and value of an Information Governance program. and "Why Now?".

Enterprise Management 40

Enterprise Management Work Management Marketing Management Demand Generation 40

Vidyard

NOVEMBER 11, 2020

Why is using video for sales emails a smarter way to engage prospects and advance deals? They are overwhelmed and busy and sales videos allow them to quickly learn what your company has to offer—along with a host of other benefits we’ll explain below. What is Video for Sales? Benefits of Video for Sales Emails 2.1

Video Marketing 65

Video Marketing Cold Calling Lead Ranking Enterprise Management 65