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What is Lead Scoring for Marketing and What Are the Benefits?

Act-On

But not entirely unlike when a colleague sends you a link to a gated ebook, you give your contact info to download it, and then get a phone call from a sales rep the same day. You don’t want a demo of their software — you haven’t even had time to read their content yet. Luckily for marketers, lead scoring exists.

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Buyer’s Guide: Finding the Right Lead Routing Software for Your Business

Zoominfo

You’ve probably heard by now how intelligent lead routing — an automated system of processing leads — can help sales teams improve their speed to lead and ensure nothing falls through the cracks. As you evaluate solutions, ask yourself these framing questions: What Results are You Expecting?

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Customer Engagement Software and Strategies for Enterprises

TrustRadius Marketing

Large enterprises have more resources than smaller companies but need to engage their audience on a larger scale. We’ll explore the features and strategies your enterprise should consider for customer engagement. We’ll also review some of the most popular customer engagement tools for enterprises. Promoting Customer Loyalty.

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Top 4 Enterprise Email Marketing Software [With Pricing & Features]

SendX

There are 450+ email marketing platforms in the world right now. But not every one of them is suited for an enterprise. So to help you get closer to making a decision, we have analyzed 4 email marketing software & provided the inside look and pricing for them. Read on to find more. Let’s see how they do it.

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Top 4 Enterprise Email Marketing Software [With Pricing & Features]

SendX

There are 450+ email marketing platforms in the world right now. But not every one of them is suited for an enterprise. So to help you get closer to making a decision, we have analyzed 4 email marketing software & provided the inside look and pricing for them. Read on to find more. Let’s see how they do it.

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The 22 Best Virtual Event Platforms

Webbiquity

As virtual meetings have become the norm, innovative software developers are pushing the technology forward in some amazing ways. A quick note on the ranking methodology: These 22 tools were searched across five sites: Capterra, G2Crowd, TrustRadius, SoftwareAdvice, and GetApp. Leading Edge Virtual Event Platforms.

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Enterprise Marketing Strategy: 3 Challenges to Avoid as You Scale

Zoominfo

How do you scale your marketing strategy to enterprise-level and keep leads flowing into your funnel? At the enterprise level, with 1000-plus employees and more than $1 billion in annual revenue, massive growth drives the organization. What Is an Enterprise Marketing Strategy? Personalize at scale.